Online Social Media

It’s not rocket science

(and it doesn’t replace anything)

An introduction to the how and why you should use

Twitter, LinkedIn & Facebook

Who is this Ian Hudson?• Up to 1975 -BSc Maths & MSc O.R.

• 1975-1999 -IT Sales & consultancy• 1999-2011 -Electronic archival company• Since 2011 -Harlow Chamber of Commerce

-Harlow Business Expo -Social Media workshops

www.ianhudson.org

What is Social Media?

• Wikipedia defines it as…..

• “interactive web platforms via which individuals and communities share, co-create, discuss, and modify user-generated content”

www.ianhudson.org

www.ianhudson.org

Key Social Networking Sites

• LinkedIn (2003) 175m users (10m in UK)

• Facebook (2004) 1 billion (29m) nearly 4m UK users are over 40 years old

• Twitter (2006) 250m (12m)

• Youtube because Google loves it

www.ianhudson.org

Is it just hype?

20051. Yahoo.com2. Msn.com3. Google.com4. Ebay.com5. Amazon.com6. Microsoft.com7. Myspace.com

2012 (Q2)

1. Google

2. Facebook3. Youtube 4. Yahoo

5. Baidu

6. Wikipedia

7. Blogger

8. Live

9. Twitter

www.ianhudson.org

An acronym for all platforms……

• Connect

• Interest

• Respond

• Consistency

• Listen

• Engage

• Strategise

www.ianhudson.org

Facebook tactics

• Build a professional Home Page

• Attract fans

• Engage with others

• Add photographs and video

www.ianhudson.org

www.ianhudson.org

Twitter tactics

• Follow around 150

• Attract as many followers as possible

• Tweet regularly but not too often

• 70% social/advice, 30% business

• Link to other sites (and your blog!)

www.ianhudson.org

www.ianhudson.org

LinkedIn tactics

• Join lots of relevant groups

• Invite your group members to connect

• Post regular announcements

www.ianhudson.org

www.ianhudson.org

LinkedIn – the important stuff

• Settings

• Inbox

• Profile (& photograph)

• Groups

• Interaction

Thanks for listening

Any questions?

www.ianhudson.org