“Only CBS” Kennedy Center Honors Hub integrationJump Into Ireland Contest Hub creation & management

Jump Into Ireland Social Media engagement

CBS brought Tourism Ireland to the forefront for travel enthusiasts seeking a new and exciting destination for 2015.  Tourism Ireland engaged high quality audiences during the

holidays with targeted TV, Digital & Social messaging encouraging travel to Ireland and promoting our contest.

Jump Into Ireland contest promos on CBS TV stations

1

3

New York

Chicago

Boston

San Francisco

Washington D.C.

19.4

23.1

35.9

16.8

13.5

20.2

22.4

32.9

25.4

16.1

104.1%

97.0%

91.6%

151.2%

119.3%

CBS Local Market Estimated Ratings Actual Ratings % Delivery

CBS targeted the most qualified potential Ireland travelers with a with a content hub ownership surrounding the Kennedy Center Honors TV special

4

5

6

7

8

9

10

New York

Los Angeles

Chicago

Boston

San Francisco

Washington D.C.

416,483

220,540

87,016

143,775

110,846

8,239

75,188

73,381

69,396

87,560

31,815

756

1,357

1,188

996

2,927

698

496

CBS Local Market Facebook Fans Twitter Followers Total Clicks

Total Impressions from Facebook & Twitter: 932,777

ead

Prospective travelers were sent to a custom branded contest hub for the chance to win a grand prize trip to Ireland

11

DIGITAL IMPRESSIONS

SOCIAL IMPRESSIONS

OPT-INS

5,251,715

932,777

2,749

12

CONTEST ENTRIES8,353