Only fashion TMall mobile store

Post on 07-Dec-2014

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According to an analysis, M-commerce has 12.5% market share in B2C e-commerce and TMall takes 44.1% out of the total. Furthermore, 15-20% of TMall’s traffic comes from mobile. Only is one of the western fashion brands successfully running a Tmall flagship store. The store is also number 6 best-selling fashion brands on TMall in Q1 2013. We use Only as an example to showcase its mobile store.

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Only Fashion TMall Mobile Online Store

Company info

New arrival for autumn

New arrival

Clearance

Homepage

Product category

Search box

Product category page

Overall score:•Consistency of description•Service level•Delivery speed

Store info:The seller•Popularity for bookmarking•Main business•Company location•Service phone number

Buyers’ review

Company info page

Listed by new arrivals

Listed by price

Listed by sales volume

Promo section:New arrival

Product images

Product name

‘Buy’ button

‘Add to cart’ button

Users review

Product description

Product page

Bookmark tab

Customer service chat tab

User name

Password

Log in page

About Taobao mobile

About Alipay

About the seller

Contact

A digital link to your business in China

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