FOR INTERNAL REFERENCE ONLY

Marketing Support of DIS Strategy

– 2016 launch windows

FOR INTERNAL REFERENCE ONLY

Agenda

• ATLANTIS – Spring launch window – Fall launch window

• SIMPLANT – SIMPLANT Guides – SIMPLANT software options

FOR INTERNAL REFERENCE ONLY

FOR INTERNAL REFERENCE ONLY

Hard and soft products • ATLANTIS Crown, Cut-back • ATLANTIS CustomBase Solution with core file (Limited market release)

Connectivity • Lab-based scanning for ATLANTIS abutments with exocad including

core file

Interfaces • ATLANTIS ISUS interface updates • NobelActive 3.0

Spring 2016 launch window

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ Crown - for cement-retained restorations ATLANTIS Crown ATLANTIS Crown File

ATLANTIS Abutment + Zirconia crown

ATLANTIS Abutment + Crown file

Cut-back crown Full contour crown Cut-back crown file

Full contour crown file

Wax-up /Virtual crown Digital file - outline

Launch Spring 2016

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ Crown, Cut-back - cement retained restoration • A patient-specific crown in 13 shades

with space for porcelain veneering, intended for use with an ATLANTIS Abutment

• Roll out schedule – FDA approval pending ~January 2016 – Launch spring 2016 launch window

Cut-back crown

Final Crown after

porcelain veneering

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ Crown, Full-contour • A patient-specific crown in 13 shades,

intended for use with an ATLANTIS Abutment • Roll out schedule

– Beta test starts Q2 2016 – Launch fall 2016 launch window

Full-contour crown

FOR INTERNAL REFERENCE ONLY

Product description - Material and shades

FOR INTERNAL REFERENCE ONLY

Target groups: small to medium labs

Primary GROW

• outsourcing crown fabrication

• unwilling to invest in expensive milling equipment & software.

Secondary GROW

• That already have invested in milling machines to mill their own in-house crowns

• Opportunity to scale business

Secondary GET

• Small to large sized labs want turn-key solution(abutment and crown from the same provider)

FOR INTERNAL REFERENCE ONLY

Value proposition for Cut-back Crowns Economic • Reduced total turnaround time when receiving the crown and

abutment at the same time (of course depends on TAT time) • No investment in milling machines and software • One stop shop – Abutment, abutment screw, insertion guide

and cut-back crown all delivered in the same box

Ease of use • One stop shop – simplifies internal workflow • 3D Editor - Intuitive software (easy to use) that lets the labs still have

design control • Collaboration with a reliable company that is providing support,

service and co-marketing – over time

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ CustomBase solution - for screw-retained restorations

ATLANTIS CustomBase Solution, ATLANTIS Crown

ATLANTIS CustomBase Solution, ATLANTIS Crown File

ATLANTIS CustomBase Solution, ATLANTIS Core File

ATLANTIS Abutment + Zirconia Crown

(with screw access)

ATLANTIS Abutment + Crown file

(with screw access)

ATLANTIS Abutment + Core File

(with screw access location)

Cut-back crown Full contour crown Cut-back crown file

Full contour crown file

Core file

Wax-up /Virtual crown Digital file - outline

LMR spring 2016

FOR INTERNAL REFERENCE ONLY

Hybrid Abutment Options

3rd party Ti base custom abutments

3rd party Ti base solutions

Stock Ti base solutions

FOR INTERNAL REFERENCE ONLY

• A patient-specific single tooth, screw-retained solution • Abutment in titanium or gold-shaded titanium • ATLANTIS™ CustomBase Solution

– Abutment + Core File

• Roll out schedule – Limited market release March 2016 – Launch fall 2016 launch window

ATLANTIS™ CustomBase Solution

For all major implant systems

Spring 2016 launch window

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ sales flyers

Update Fall 2016

New spring and fall 2016

ATLANTIS™ CustomBase Solution

Front Back New

spring 2016

ATLANTIS™ Crown, Cut-back

Front Back FOR INTERNAL REFERENCE ONLY

Hard and soft products • ATLANTIS CustomBase Solution with 3 options • ATLANTIS Crown, Full-contour • ATLANTIS Crown File • ATLANTIS Insertion Guide for ATLANTIS Conus Abutment, Overdenture

Connectivity • Intraoral scanning - Scan Upload 1.6 • Intraoral scanning for ATLANTIS abutment with new systems • Enable Clinicians to prescribe in ATLANTIS WebOrder • ATLANTIS Viewer APP

Interfaces • Hiossen/ Osstem

Fall 2016 launch window

FOR INTERNAL REFERENCE ONLY

• ATLANTIS™ CustomBase solution – Abutment + Crown (Cut-back or Full-contour)

– Abutment + Crown File (Cut-back or Full-contour)

• Crown in 13 shades of zirconia • Roll out schedule

– Launch fall 2016 launch window

ATLANTIS™ CustomBase Solution

For all major implant systems

Fall 2016 launch window

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ Insertion Guide

• ATLANTIS Insertion Guide updated with branding (Q4 2016) • Mandatory guides for zirconia (January 15, 2016) • During 2016 available for ATLANTIS Conus Abutment • Name change – January 15, 2016

– New name ATLANTIS™ Insertion Guide

• New packaging FOR INTERNAL REFERENCE ONLY

Intraoral scanning – For ATLANTIS™ abutments with TRIOS®

• Global release – November 2015

• NA Launch – AO February 2016

FOR INTERNAL REFERENCE ONLY

Intraoral scanning – For ATLANTIS™ abutments with 3Shape TRIOS®

• Press release in collaboration with 3Shape planned for January 2016

• Web and social media – Social media – Google AdWords – Post on existing website

FOR INTERNAL REFERENCE ONLY

Intraoral scanning for ATLANTIS™ abutments - utilizing ATLANTIS™ Scan Upload 1.6

ATLANTIS Scan Upload 1.6 will support scan files made from traditional impressions and intraoral scanning.

- Launch fall, 2016

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ abutments – New interfaces

• NobelActive 3.0 in titanium – Launch

• Q1 2016 in North America

• Camlog Conelog • Q2 2016 in North America

• Hiossen ET/Osstem TS – Launch Q4

North America

Rest of the world

HIOSSEN ET Mini

OSSTEM TS Mini

HIOSSEN ET Regular

OSSTEM TS Regular

FOR INTERNAL REFERENCE ONLY

Tools and digital marketing Improving Social Media presence

ATLANTIS™ campaign site

ATLANTIS™ Viewer APP

Prescription tools

Customer survey tool

Movies

• Support sales activities with sales tools and digital media

Responsive design

FOR INTERNAL REFERENCE ONLY

Digital solutions eCommerce platform

• Easy order access to all digital solutions – ATLANTIS – SIMPLANT

• Single sign-on • Beta test TBA

FOR INTERNAL REFERENCE ONLY

Solutions for fully edentulous patients

• ATLANTIS™ Conus Abutments and ATLANTIS ISUS will be part of a edentulous campaign – Limited market roll out in some markets – Global launch fall 2016

New materials in ATLANTIS overview

Launch/ Roll out

Fall 2016

FOR INTERNAL REFERENCE ONLY

ATLANTIS™ name changes

• Name changes effective January 15, 2016 – ATLANTIS™ Insertion Guide – ATLANTIS™ Core File – ATLANTIS™ Editor

Update Fall 2016

FOR INTERNAL REFERENCE ONLY

SIMPLANT clinical focus

• Streamlined Guide pricing • SIMPLANT software options • SIMPLANT Specialist

FOR INTERNAL REFERENCE ONLY

New Streamlined Guide prices

• One price list for all North America

• Simplified 3-tiered structure

• Reduced single unit price ‒ As much as 30%

• Simplified voucher package options

SIMPLANT vs. the

Competition

FOR INTERNAL REFERENCE ONLY

SIMPLANT vs. the Competition SIMPLANT vs. the

Competition

Company Average Price

Market share

Nobel Clinician $ 450.00 10%3DDX, 360 Imaging, 3DDX, Dental Labs, Implant Concierge

$ 350.00 5%

SIMPLANT $ 345.00 37%Anatomage $ 285.00 26%Co-Diagnostix $ 275.00 5%SICAT $ 275.00 8%360DPS $ 225.00 9%

Superior in the consistency of quality and competitive in price!

FOR INTERNAL REFERENCE ONLY

SIMPLANT Software Options

• SIMPLANT Limited Licenses (2-4 week trial) • Single case access for $150 • Access via DentalPlanit.com

‒ Includes conversion, model registration or dual scan registration.

Low cost software options

DentalPlanit.com SIMPLANT Planning SIMPLANT Guide

FOR INTERNAL REFERENCE ONLY

‘’Thank you’’

FOR INTERNAL REFERENCE ONLY

FOR INTERNAL REFERENCE ONLY