Social Media and Health CareSeeing through the eyes of the Patient

Robert Fraser BScN RNLearn more, help others.

Graduate Student, Nurse.

Disclaimer

Content consumption and creation has changed.

Technology changes how we share

And new tools create opportunities.

If people are going online, that means patients are going online.

78% of Patients with Broadband

70% of Patients with Dialup

http://snipurl.com/smhealth

looked online for Health Information (Fox, 2008)

62% of chronic disease patients go online .

Only 44% of chronic disease patients the internet as a source for information(Fox & Purcell, 2010)

YouTube

Facebook

Twitter

Foursquare

And there finding it helpful

75% of e-Patients with chronic conditions say their

last search affected their healthcare decision

http://snipurl.com/smhealth

(Fox, 2008)

55% of e-Patients without chronic conditions say their

last search affected their healthcare decision

What about Providers?

Get online

Participate

TweetChat.com

Hospitals need to help build online resources

60% of internet users are skeptical of online information, and 3% of internet users say they know someone who has

been harmed by information they found on the internet. (Fox, 2008)

Hospitals are doing PR, which is good.What they need to be doing is PE, if they want to be great

Names have been changed to protect the innocent, also if you do recognize these hospital I chose them because their close to my heart.

Provide a safe environment to experiment

What can hospitals do?

• Participate in #HCsmCA• Build educational resources – aboutkidshealth.ca• Support public multimedia video delivery of

health related information• Engage patients in online conversations about:– Their health– Their healthcare experience– Offering support they need

What can hospitals do?

• Partner with online resources:– Patientslikeme.com– Google Health

• Develop Mobile Apps

Robert Fraser BScN RNcontact@robertfraser.ca | @rdjfraser

robertfraser.canursingideas.ca

Resources

• Vanderbilt UMC Social Media Policy - http://snipurl.com/1b0qwf

• OSMA Social Media Policy Toolkit - http://snipurl.com/osmasmtoolkit

• Ed Bennett’s Hospital Social Media Policies- http://snipurl.com/hospitalsm