Justin Boeckman

Director of Internet Marketingwww.elementfusion.com

Maximizing organic results with your online presence

Choosing a name

Pick a name with meaning

Choosing a name

Include keywords if possible

Choosing a name

Use a service to help you in the process www.domainsbot.com

Define your AudienceThink of your app as a service. What problem does your app solve.

Define your AudienceHow are people searching for your service online:

• www.wordtracker.com • www.keyworddiscovery.com• www.wordze.com

Develop Content

Establish yourself as an expert through blogging and helpful articles.

Research competitorshttp://www.webconfs.com/keyword-density-checker.php http://www.gorank.com/analyze.php

Develop Content

On Page Optimization Page Titles

Keyword Density

On Page Optimization

Heading Tags

On Page Optimization

Internal Linking

On Page Optimization

Off Page Optimization

Building Links via:Directories, Press Distribution www.prweb.com & Link Partners

Research Competitors linkshttp://siteexplorer.search.yahoo.comhttp://www.linkhounds.com/link-harvester/backlinks.php

Off Page Optimization

Register with Engines

Check for search engine accessibility issueswww.google.com/webmasters/tools/dashboard https://siteexplorer.search.yahoo.comhttp://webmaster.live.com/

Get InvolvedBecome a part of the community:

Forums

Blogs

Get InvolvedBecome a part of the community:

Get InvolvedBecome a part of the community:

Social NetworksTwitter, plurk, facebook, myspace etc.

Track Results Get to know your visitors

www.google.com/analytics www.getclicky.com

Optimize Page Layout www.crazyegg.comwww.labsmedia.com/clickheat/index.html

Track Results

Outside the BoxThere are many variations to optimizing a site depending on your needs and your competition. Do your research and you’ll do great!

Justin Boeckman, Director of Internet Marketinghttp://www.elementfusion.comhttp://twitter.com/jboeckman