Open DataRaw material for new business

Ville PeltolaInnovation DirectorCTO Office IBM Europe

Open public data movement is growing

Open - Machine Readable - Free

Open private data movement is just starting

What is the business case?

First, lets talk about beer

Malt and hops are the raw ingredients / material for beer

Crude oil is raw material for gasoline and plastics

Can we share raw materials?

Sure we can, but...

Some raw materials are never shared

Do companies share their raw materials and assets?

The ’most important asset’ in companies – is it shared?

Sharing of intellectual properties?

There isn’t really a culture of sharing in business

Lets talk about data

”Data is the new oil”- Clive Humby, ANA Senior marketer’s summit, 2006

”Data matures like wine,applications like fish”

- James Governor, Top 11 Best Data Quotes

Lets look at some examples and ideas

Example: Chicago’s snow portal

Idea: How about it Lassila & Tikanoja?!

Example: Road congestion data from cellular networks

Idea: Free samples of data

Idea: Different API levels

’Web of APIs’ – (Application Programming Interface)

“Not having an API today is like not having a Web Site in the ‘90s”

Now8559

Emerging tools and services for API management

Give me ’midata’

Midata fueling new startups

Your energy data

Your shopping data

Your banking data

...

Startup A

Startup B

Startup C

...

Data is a different kind of raw material –it’s value can grow when it is shared

Startups from open public dataPitch midata business ideas to companies

Something else innovative?!