Open Innovation Exchange (OpEx)

Maurice Hendrix, Brian More, Louise Marjoram, Sara de Freitas

Open Innovation Exchange• Forum in academic-industrial community building and

open innovation. • Online Marketplace • Virtual Showcase area• Ideas Factory• CU IAE staff assesses ideas using existing viability

tools• Social networking platform for partner matching and

support• Advanced partner searching facilities• Possible IP protection (IP agreements)• Possibly using innovative games technology

Platform• Submit ideas

• Assessed by IAE

• Find expertise

– (academic & commercial)

• Discuss idea

• Be found as expert & partner

Requirements gathering: questions• Looking for volunteers for a focus group.

– Influence design of the system (features and user interface)

– Make sure the system works for you– Time required:

• 1 interview session (approx 1h)• Feedback via email on mock-up• Feedback via email on early prototype

maurice.hendrix@coventry.ac.uk

Would you use such an online system, if CU actively supported

the ideas?

1 2 3

58%

36%

6%

1. Yes2. No3. Not sure

Are you worried about IP & want IP protection?

1 2 3

69%

6%

25%

1. Yes2. No3. Not Sure

Are you worried about public access and do you want

access control?

1 2 3

56%

17%

28%

1. Yes2. No3. Not Sure

Would you prefer accessing the system via a 3d virtual environment or a website?

1 2 3

50%

33%

17%

1. Website2. 3D Virtual

environment3. Not sure

Do you have expertise or resources to show ideas in a

3d virtual environment(Second Life, game engine)?

1 2 3

19%11%

69%

1. Yes2. No3. Not Sure

Would a 3d virtual showcase showing routes to market and some successful ideas bring

added value?

1 2 3

39%

47%

14%

1. Yes2. No3. Not Sure

Thank you for your attention

• Focus group volunteers:maurice.hendrix@coventry.ac.uk

• Please:RETURN YOUR CLICKER