Post on 08-Sep-2014
description
transcript
I 1
OPEN INNOVATION (ONLY) 2 THINGS TO REMEMBER
EFFICIENT INNOVATION = OPEN INNOVATION
EFFICIENT INNOVATION = OPEN INNOVATION
To increase the efficiency of your innova2on process the way to go is to implement the concept of open innova2on.
à We present the TWO most important open innovation principles.
Most companies are closed and suffer from the not invented here syndrome. However, internal & external knowledge should be combined.
à LOOK across the boundaries of your industry.
6
LEVEL 1
7
LEVEL 1 The solu2on might already exist within your own company. A 3 year old patent from L’Oréal France offered the solu2on for an actual research project of L’Oréal USA.
à START with investigating the knowledge of your own company.
I
Apple based its first personal computer mouse, included in the Lisa 1983, on the mouse of the 1970’s Alto computer of Xerox PARC.
LEVEL 2
I
LEVEL 2
The example proves that the concept of open innova2on is not new. In this case a solu2on was transformed from the B-‐2-‐B market to the personal market.
à DON’T BE AFRAID of looking to other players in your field.
I 10
LEVEL 3
Car producers look at their compe2tors in the car industry. S2ll, crossing sector borders can change the rules of the game.
I
LEVEL 3 BMW inves2gated other industries to challenge its own. Can a car’s bodywork be made out of fabric?
Yes
à BE AWARE that other industries can change your game. Take the lead.
What you know
THE WORLD’S KNOWLEDGE
WHY? YOU KNOW NOTHING
(Jon Snow)
INTERNAL KNOWLEDGE
What you know
THE WORLD’S KNOWLEDGE
LEVEL 1
YOUR INDUSTRY DOMAIN
INTERNAL KNOWLEDGE
THE WORLD’S KNOWLEDGE
LEVEL 2
What you know
THE WORLD’S KNOWLEDGE
LEVEL 3
LEVEL 3
à ADMIT that your knowledge is just a fraction of what’s out there. What you know
THE WORLD’S KNOWLEDGE
AVOID RESEARCH BY REBALANCING YOUR RESOURCES
‘We have a problem and need a solu8on” Who can help us?
Companies encounter problems and look for solu2ons = Tech pull. Remember that others could benefit from your solu2ons as well.
à LEVERAGE your own investments and valorize your solutions.
‘Quirky and GE are returning patents to their intended purpose: to provide inspira8on for inventors.’
General Electric opens up thousands of patents to inventors using Quirky’s product development pla`orm. Everyone can submit ideas based on GE technology.
à VALORIZE your own investments.
June 13, 2014 Tesla opening up the designs for its Supercharging system.
June 16, 2014 Tesla starts talking with BMW & Nissan.
à PUSH your own technology and set the standard for the industry.
à You should only remember two things about open innova2on. Easy.
SYSTEMATIC INNOVATION
WWW.CREAX.COM
Need help? We support companies with their innova2on challenges. problem solving – product innova2on – process innova2on technology transfer – new applica2ons and markets Mathieu Moirie CEO – Managing partner m@creax.com
www.creax.com
Visit our website or follow us