Post on 21-Oct-2014
description
transcript
Julius
LIVING IN AN OPEN SOURCE WORLD – v0.01
eventmanagement.blogspot.com
Presentation
Overview
What is open source anyway?
Open vs. Proprietary
Mozilla Firefox
Perspective for marketers
Question sessions
Concepts and
Applications
ColaBeer
Hardware Software
DesignJournalism
PoliticsYoga
Marketing
Open source is
Access to the source
Availability for modifications
Permission to distribute
Community Effort
Proprietary Software
Copyright, Licences, Patents
Source protection
Software is licensed
BazaarLinux
CathedralGNU
The Open Source
Process
The Open Source
Process cont’d
Pyramid process
Everyone can contribute
Fork
Peer Competition and Reputation
Case StudyMozilla
Firefox - History
Started on the Mozilla Suite based on Netscape
Initially developed by Hyatt and Ross
Born as a fork againstSoftware bloat
Phoenix – Firebird –
Firefox (1.0 Released 11/2004)
Based on XULUser Interface
Markup Language
Case StudyMozilla
Firefox - Numbers
1 - +25 million downloads in the 99 days
2 after the initial 1.0 release
A year later Firefox had its 100 millionth download
11/05 Firefox 1.5 was launched with 2 million download in 36 hrs
12/05 Enters Top ten Global Brands
Case StudyMozilla
Firefox - The Brand
Open Source Marketing
Consumer access the source i.e. the Brand
Marketers dialogue with consumers and co-produce ads
Communication is real not constructed
Brands are not proprietary
Open Source MarketingApplications - 1
Question time
Reference
- Raymond, E.S. 1999. The Cathedral & the Bazaar, O’Reilly- Torvalds, L. and Diamond, D. 2001 Just for fun : the story of an accidental
revolutionary HarperBusiness New York - Weber, S. 2004 The Success of Open Source Harvard University Press,
Cambridge USA- http://en.wikipedia.org/wiki/Mozilla_firefox - http://en.wikipedia.org/wiki/History_of_Mozilla_Firefox- http://en.wikipedia.org/wiki/Open_Source- opensource.org/docs/definition.php- http://www.collaboratemarketing.com/open_source_marketing/- http://www.cluetrain.com/- www.firefoxflicks.com