Post on 18-Oct-2014
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Realising the Global Potential of Social Media and the Value of a Professional Online
PresenceSue Beckingham | @suebecks
Open Places and Social Spaces
Guest Lecture | Sheffield Business School
What we will cover
• The importance of knowing what digital impressions you leave on the web
• The value of social networking and developing your online profile
• How graduate employers use the web to recruit and select and what that means for you
• Using social media in your search for graduate work and career development
New channels of communication are augmenting the traditional
And potentially superseding some...
The world is getting smaller
as digital social communication tools connect us
Using Social Media we can all be: creatorscuratorscriticsconversationalistscollaboratorscommunicators
BUT: Individuals perception of social media is not always the same...
That Twitter twaddle...
Why would I want to know what you had
for breakfast...
Are you a duck?
Twitter connects me with my professional
learning network
Twitter enables communication
and collaboration
Or a rabbit?
‘Education is not about adaption to an already
existing environment, but the creation of an adult
who will look beyond his own environment’
(Vygotsky,1997)
Allocating time to explore
Nothing is a waste of time if you use the experience wisely.
Auguste Rodin
BLOGGING
AUDIO
MICROBLOGGING
VIDEO IMAGES
SOCIAL NETWORKING
There is an ever increasing spectrum of social communication channels
Different levels of involvement
• Creators• Conversationalists• Critics• Collectors• Joiners• Spectators (‘Lurkers’)• Inactives
Passive Lurkers or Empowered Listeners?
New channels >>
Trans-disciplinary Skills
B2C companies that blog get 88% more leads/month than those who don’t.
B2B companies that blog get 67% more leads/month than those who don’t.
Data: Hubspot 2013
Business blogging is an increasingly sought after skill
You need to be mindful of who is observing your online actions
Unlike conversations in physical spaces we leave a digital footprint each time we visit online spaces.
A clear awareness of what our online presence looks like is
therefore very important.
http://www.alexa.com/topsites/global
!
will find your digital footprints!
Social media ranks highly
Make sure you are in the YES pile of job applications!
Understanding professional online protocols is key...
“People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government.
We are all connected AND dependent on each other.”
Harold Jarche
Connectedness
Connections
YOU
YOU
Purposes of Networking
•buying, selling, getting a job, getting a contract, advertising, etc.Transactions
•business, music, friendship, romance, hobbies, college, etc.Relationships
•campaigns, aid, human rights, climate change, politics, etc.Awareness
•medical, recovery programmes, mental health, self-help, etc.Care
•learning networks, research, personal development, etc.Knowledge
•music, video, sports, etc.Entertainment
•online religious practice, religious groups, spiritual paths, etc.Religion and spirituality
The Tracker Model (West in D'Souza 2011)
A “social network” can be defined as a set of nodes or actors (persons or organizations) linked by social
relationships or ties of a specified type.
A tie or relation between two actors has both strength and content. The content might include information,
advice, or friendship, shared interest or membership, and typically some level of trust.
Castilla, Hwang, Granovetter and Granovetter. 2000
The strength of interpersonal ties is a combination of the amount of time, the emotional intensity, the intimacy (mutual confiding) and the reciprocal services which characterises the tie. Granovetter 1973:1361
(Hoffman and Casnocha 2012:06)
However… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about.
Six degrees of separation theoryAnyone can be connected to any other person on the planet through a chain of acquaintances and that we are just six introductions away from any other person
1st 2nd 3rd
YOU
The Power of 2nd and 3rd degree connections
1st 2nd 3rd
YOU
Three degrees is the magic number because when you’re introduced to a 2nd or 3rd degree connection,
at least one person in an introduction chain personally knows the origin or target person
Using social media in your search for graduate employment and career development
http://careers.guardian.co.uk/
Guardian Careers Live Chats
Access to CEOs globally
Groups
Alumni connections via
LinkedIn is in the Top 10 most visited websites in the world
Nearly 5.7 billion people searches on LinkedIn in 2012 alone
It’s not simply what you know or who you know BUT who knows YOU
Create opportunities to experience mock online
interviews and meetings
Video CVs
Use YouTube as a search engine to find good exemplars to
learn from
http://www.youtube.com/user/SheffBusinessSchool
Testimonials
Embed your own presentations in blogs, websites, LinkedIn profile.
Presentation inspiration from
SlideShare is the world's largest community for sharing presentations. 60 million monthly visitors and 130 million page views. It is amongst the most visited 200 websites in the world.
Make good use of social bookmarking to build and share useful links
Being seen to know and willing to share important things first, with
an increasingly smart and influential network, is the way to become
successful in an online worldEuan Semple
Increasing your leverage
You are confined only by the walls you build yourselfAndrew Murphy
Open Places and Social Spaces Realising the Global Potential of Social Media
and a Professional Online Presence
The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different
platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists. The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication, collaboration and to develop a valued online presence will be the focus of this talk.