2010 – The Year of Execution

Dax Callner

VP, Senior Strategist

Momentum Worldwide

How did I get here?

People live in the physical world but increasingly interact digitally

Technology

It’s Time to Execute

SOCIAL MEDIA!!!

SOCIAL MEDIA!!!

The World’s Oldest Marketing Strategy

The Death of Digital

TODAY’S THEME

BE HUMAN BEINGS

Technology

+

Trade shows

= ?

Finally….Virtual Events!!!

Finally….Virtual Events!!!

(not)

Finally….Virtual Events!!!

(not yet)

TODAY’S THEME

TODAY’S THEME

Is not…

TODAY’S THEME

…be innovative

Use Today’s Tools

Friends Family

Colleagues

You

Friends Family

Colleagues

You

#

Who should run Social Media?

• Marketing?• PR?• Sales?• Executives?• The Web team?

Answer: EVERYONE

Execs

Sales•Demonstrate

capabilities and

capture qualified

leads

•Build customer /

prospect

relationships

Marketing•Communicate key

messages

•Communicate

product benefits

•Capture VOC &

business intelligence

Sales &

marketing

intersect at

face-to-face

interactions

with

customers,

prospects and

partners

Event Roles

Web PR

DIGITAL MEDIA IS DEAD!!!

DIGITAL MEDIA IS DEAD!!!

But Social Marketing lives forever

It’s not about interactive…

It’s not about interactive…

It’s about interaction

Everyone is responsible for delivering valued interactions

TODAY’S THEME

ADD VALUE

+

TODAY’S THEME

BE CREATIVE

B2B Creativity?

Sounds $$$!

Getting Creative…

• Connect to the brand

• Understand audiences

• Add outside influences

• Don’t be an idea killer

• Develop a plan (but be flexible)

IN CLOSING…

• Be Human

• Add Value

• Be Creative

HAVE FUN!

Thank You

Dax Callner

daxcallner@momentumww.com

Twitter.com/daxdax

Facebook.com/daxdax