Opera San Jose Case Study

transcript

Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)

Twitter Lab!An Opera in 140 Characters

Act 1: The Blind Date Know what relationship

you’re looking for Start by listening Be yourself ReTweet with a

thoughtful comment

Magda’s Advice:

Act II: Falling In LovePrunier’s Tips:• Learn about

your audience• Identify

influencers• Identify/

develop shared interests

NetNewsWire

You’re not paranoid- people *are* talking about you.Do you know what they’re saying?

TweetDeck

TweetDeck helped us connect with followers & learn about *their* interests (and Play #operaplot!).

OSJ’s #Operaplot Winners!

@Pattyoboe: Leaving your husband & child isn’t all it’s cracked up to be. In the end she finally gets on track.

@Mlaffs: Buona sera my friend, but you’re blocking the end. Rosina’s a bride. Her love, he must hide, ‘til Basilio’s will they can bend.

@FunWithIago: Of all the artist lofts in the world, that consumptive dame had to light her candle in mine. Well, we’ll always have Paris.

Act III: Exploring the Relationship Are you even listening

to me? How well do I really

know you? Do we have anything in

common?

Friend or Follow?

900+ Actual Entries

600+ HashtaggedConversations

#operaplot Analysis

• 2nd annual competition: less about the medium and more about being social

• Young & Postmodern: pop culture references used to summarize an opera!

The Grand Finale

Play more, promote less!

Education