Innovation Social Antony Mayfield, CEO, Brilliant Noise @amayfield

Operations sparks innovation

3rd May 2016

“…there are so many dots that people don’t bother to connect them.”

Ed Catmull gave a lot of thought to what goes wrong in creative organisations.

Holding production, creative, commercial and planning in tension.

“If any one of these wins, we all lose.”

Digital marketing operations is underpowered.

The magic of designing, applying and innovating with process.

Digital marketing is often disrupted, immature & disconnected.

Mission critical teams:

- play fast for high stakes

- connected, but autonomous

- learning by doing

Newsrooms: the mission critical teams of digital marketing?

N

Brand &

Campaign

Paid Media

Creatives

& ProducersCommunity

managers

Strategy &

Planning

Optimisation

Data & insights

Editor

-in-Chief

Operations

director

The value of newsrooms to organisations (beyond marketing marketing).

Complexity - a force to be be respected.

“If you quit worrying about how to harness the f******, you might just get to ride it.”

Operations demand innovation.

Operations support innovation.

Operations spark innovation.

Thank you

www.brilliantnoise.com

antony.may!eld@brilliantnoise.com@amay!eld