Post on 10-Jan-2017
transcript
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1. To gain insight into the awareness, interest and perceptions of various community organizations in the Oak Park River Forest area.
2. To understand what motivates the community to donate, join, participate and engage with non-profit organizations, specifically seeking to understand why people choose to give to organizations outside of the community as well as giving locally.
Purpose of the Research
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• Conducted a 15-20 minute online survey - Fielded February/March, 2015
• 687 community members provided key data points to analyze - Based on demographic information they provided a statistically significant sample
Methodology and Sample
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• 52,000 live in Oak Park (22,670 HH)
• 68% are White
• 54% Female
• Median HH Income $78,800
• Median age 39 years
http://www.census.gov/
Oak Park River Forest Population
• 11,210 live in River Forest (3,961 HH)
• 85% are White
• 53% Female
• Median HH Income $113,300
• Median age 41 years
Residents of Oak Park (N=539, 78%) Residents of River Forest (N=148, 22%)
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We weighted on demographics to ensure our sample reflected the actual population
54% 46% Gender
40% 20% 11% 16% 13% Age
68% 14% 18% Ethnicity
47% 12% 16% 26% Income
Female Male
20-39 40-49 50-54 55-64 65+
white black other
Less than $75,000 $75,000-$99,999
$100,000-$149,999
$150,000+
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Community takeaways
• Oak Park River Forest is a very giving community, 100% of our sample gave in some way
• Residents say they would like to donate even more, if they had more time/money
• Residents want to know more about organizations, particularly their needs and impact
• Sometimes all it takes is to ask
• Residents give more time locally than non-locally
• Residents give more money locally to kids-oriented organizations
• Residents believe that other communities need more help than their own
• Many don’t realize that local organizations also help those outside of the community
• Residents want to see proof that organizations are efficient and well-run
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Oak Park River Forest is a very giving community
100% of the sample donated one way or another… 91%
85%
donated money
donated time
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National Philanthropic Trust, 2013
The mean donation is $5,986 in Oak Park River Forest compared to the national average of $2,974 2x
US average
Residents give an average of 4.3% of their income compared to the Chicago average of 3.1% 1.4x
Chicago
Giving in Chicago 2013
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
$1,000 or More
$500 or More
$100 or More
$25 or More
US Chicago OPRF
Oak Park and River Forest residents give more at every donation level
Giving in Chicago 2013
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49% 25% 85%
OPRF residents Chicagoans Americans
Giving in Chicago 2013
When it comes to time, Oak Park and River Forest residents are much more giving
Gave Time Didn’t Give Time
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Most of those who volunteer said they give time in more than one of 4 options provided
• Only 13% gave time in just one of the four ways
55% 52%
46%
26%
0%
10%
20%
30%
40%
50%
60%
70%
Raised money Provided expertise Directly provided service Committee or Board
% o
f Th
ose
wh
o V
olu
nte
ere
d T
ime
How Time is Volunteered
Attended a fundraiser
Residents typically volunteer their time in more ways than one
Time Local only
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People of lowest income bracket are slightly less likely to be on a committee or board than the highest income bracket
0
10
20
30
40
50
60
70
80
90
100
Less than $75,000 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more
Provided expertise Committee or Board Directly provided service Raise money / Attended Fundraiser
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Regardless of zip code, most everyone donates money
Giving is commonplace in every neighborhood
Proportion who donate money by zip code
RIVER FOREST
91% give
OAK PARK 90% give
94% give
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Regardless of zip code, most everyone donates money
Giving is commonplace in every neighborhood
Proportion who donate money by zip code
Median: $2,000 Mean: $7,618
Median: $800
Mean: $2,274
Median: $1,000 Mean: $6,885
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Residents of all income levels give Lower income levels tend to give a larger proportion of their income
6.4%
4.8%
4.3%
3.7%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
Less than $75,000 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more
% of Income Donated
Income level and total donation
4.3% Average
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Donation size increases with age
0%
20%
40%
60%
80%
100%
20-39 40-49 50-54 55-64 65+
Penetration of Money and Time by Age
% Who Donated Money % Who Volunteered Time
Volunteering time peaks in the 40s and early 50s
All age groups are giving, but donation amounts increase with age
$500
$2,000
$1,300
$2,000
$3,500
0%
1%
2%
3%
4%
5%
6%
7%
8%
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
20-39 40-49 50-54 55-64 65+
Median Annual Total Donations and Percent of Income Donated by Age
Total donation Percent of Income
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84% Gave Money Locally
$500 Median Donation
82% Gave Money Non-
Locally
$500 Median Donation
Oak Park River Forest donates outside and within the community with a fairly even split
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In OPRF, the same amount stays in the community as is donated outside the community
Giving in Chicago 2013
A lower share of dollars stayed local in Oak Park River Forest compared to Chicago
49%
Oak Park River Forest
78%
Chicago
Percent Dollars that Stay in the community Percent Dollars that leave the community
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Only Time 6%
Only Time 7%
Both 48%
Only Money
35%
Only Money
17%
Both 68%
82% Money 55% Time
84% Money 73% Time
While money is split evenly, time is volunteered more locally
Local Giving Non-Local Giving
Less than 10% give only time without giving some money
25
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
20-39 40-49 50-54 55-64 65+
% Who Donate by Age
Residents of all ages give locally and non-locally
Donated Money Locally Donated Money Non-Locally
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$0
$500
$1,000
$1,500
$2,000
$2,500
20-39 40-49 50-54 55-64 65+
Median Annual Contributions by Age
At around age 55, people start giving a much larger share locally
Local Donation Non-Local Donations
Even though fewer people ages 50-54 are donating – those who do are giving more than younger cohorts.
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ANIMAL WELFARE, such as animal rights, wildlife conservations
BASIC NEEDS, such as reducing hunger, homelessness, and unemployment
HEALTH, MEDICAL, & SCIENCE, such as hospitals, mental health organizations, nursing homes, hospices, clinics, societies, and medical research
HUMAN SERVICES, such as daycare, foster care, elderly care, family counseling, and consumer protection
FOUNDATIONS, which include organizations that have the abilities to provide support to different types of nonprofit organizations
YOUTH DEVELOPMENT, after-school programs, mentoring, and self-enhancement
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EDUCATION, such as elementary schools, secondary or higher education, and libraries
RELIGION, such as churches, synagogues, convents, seminaries, and mosques
DISASTER & RELIEF, such as development and relief services, and international peace
PUBLIC OR SOCIETAL BENEFIT, such as civil rights, minority and women’s equity issues, and social action
ENVIRONMENT, such as environmental protection and conservation
ARTS, CULTURE, & HUMANITIES, such as performing arts, museums, public radio, and cultural groups
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Compared to Chicago and the U.S., Oak Park and River Forest prioritizes monetary donations towards Education
Local and non-local donations Money
OPRF Chicago US
Giving in Chicago 2013
0% 10% 20% 30% 40% 50% 60% 70% 80%
Health, Medical & Science
Religion
Basic Needs
Education
% Who give $ to causes
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Across all categories, residents give more money than time
Local and non-local donations
Money Time
0% 10% 20% 30% 40% 50% 60%
Animal Welfare
Foundations
Human Services
Health, Medical & Science
Youth Development
Education
Religion
Basic Needs
% of People Who Donate $ and Time
Education, Basic Needs, and Religion have the highest penetration of financial donors
Education has the most volunteers
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Basic Needs, Religion and Education have the highest penetration of financial donors
Local and non-local donations
Money Time
0% 10% 20% 30% 40% 50% 60%
Animal Welfare
Foundations
Human Services
Health, Medical & Science
Youth Development
Education
Religion
Basic Needs
% of People Who Donate $ and Time
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Education has the most volunteers
Local and non-local donations
Money Time
0% 10% 20% 30% 40% 50% 60%
Animal Welfare
Foundations
Health, Medical & Science
Human Services
Youth Development
Basic Needs
Religion
Education
% of People Who Donate $ and Time
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20 to 39 years 40 to 49 years 50 to 54 years 55 to 64 years 65 and over
Basic Needs
(64%)
Education
(94%)
Education
(86%)
Basic Needs
(81%)
Religion
(80%)
Education
(57%)
E
(86%)
Basic Needs
(75%)
Education
(75%)
Basic Needs
(76%)
Health
(50%)
Basic Needs
(78%)
Development
(68%) Religion
(70%)
Education
(66%)
Education isn’t #1 for everyone – age drives shifting priorities
• Basic Needs is a top priority throughout lifespan
• Education peaks in middle age alongside Youth Development
• Religion increases in priority for those 55 and over
% who give money or time, local or non-local
#1
#2
#3 BASIC NEEDS
EDUCATION
YOUTH DEVELOPMENT
RELIGION
RELIGION EDUCATION
EDUCATION
EDUCATION
EDUCATION
BASIC NEEDS
BASIC NEEDS
BASIC NEEDS
BASIC NEEDS
HEALTH, MED, & SCIENCE YOUTH DEVELOPMENT
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Locally, Religion and Education receive the most donations Money
Both Time
Local donations N= 652
6%
12%
18%
21%
23%
25%
19%
18%
4%
3%
6%
8%
15%
17%
25%
33%
3%
1%
2%
1%
11%
9%
9%
4%
0% 10% 20% 30% 40% 50% 60%
Foundations
Animal Welfare
Health, Medical, & Science
Human Services
Youth Development
Basic Needs
Education
Religion
Percent of residents who give locally
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Money Both Time
0% 10% 20% 30% 40% 50% 60%
Religion
Percent of residents who give locally
Gave both Money and Time
Gave only Time Gave only Money
Chart Guide
Local donations N= 652
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59%
43%
23%
64% 58%
72%
49%
41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Youth Development Human Services Animal Welfare Education Religion Basic Needs Health, Medical, & Science
Foundations
Local and non-local giving
% who gave non-locally only % who gave locally and non-locally % who gave locally only % who gave to cause (money or time, local or non-local)
Comparing local to non-local giving, organizations that benefit children and animals attract more local giving While giving to Health and Foundations, much more goes outside of the community
Local and non-local donations Money and Time
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The number of people who give is not always in line with how much they give
$325
$813
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Foundations Animal Welfare Health, Medical, & Science
Average Human Services Youth Development Basic Needs Education Religion
Median Donation Penetration
Local donations Money
While fewer are giving to Health, those that do give larger amounts
While many people are giving to Education, Basic
Needs, Youth Development and Human Services, the
amounts tends to be smaller
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Breakouts of monetary amounts differ across causes as well A quarter of yearly donations to Religion were $2,500 or more, Next in line were Health, Human Services, and Foundations
50%
66%
38%
38%
54%
37%
31%
21%
50%
33%
61%
59%
41%
58%
58%
55%
0%
1%
1%
3%
5%
5%
10%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Youth Development
Animal Welfare
Education
Basic Needs
Foundations
Human Services
Health, Medical, & Science
Religion
Donation Sizes
less than $100 $100-$2,499 $2,500+
Less than $100 $100-$2,499 $2,500+
Local donations Time and Money
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Breakouts of monetary amounts differ across causes as well A quarter of yearly donations to Religion were $2,500 or more, Next in line were Health, Human Services, and Foundations
50%
66%
38%
38%
54%
37%
31%
21%
50%
33%
61%
59%
41%
58%
58%
55%
0%
1%
1%
3%
5%
5%
10%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Youth Development
Animal Welfare
Education
Basic Needs
Foundations
Human Services
Health, Medical, & Science
Religion
Donation Sizes
less than $100 $100-$2,499 $2,500+
Less than $100 $100-$2,499 $2,500+
Local donations Time and Money
Over 50% of donations to
Foundations and Animal Welfare are under $100
44
“I give to both local and national, sometimes international. In most
situations, I feel happier about giving local.”
-OPRF resident
45
Residents’ attitudes reflect their giving nature And they do not prefer big, national organizations over local ones
Half or more strongly agree with the following statements Half or more strongly disagree with the following statements
Strongly agree is top 3 box (8-10 on 10pt scale) Strongly disagree is bottom 3 box (1-3 on 10pt scale)
“I care very passionately about certain charitable causes.”
“I feel it is just as important to volunteer my time to worthy causes as it is to donate money.”
“I would like to be able to donate more money to charities and organizations, but I cannot afford to do so.”
“People should take responsibility of their own lives and economic well-being, and not expect other
people to help.”
“I prefer to support large, nationally-run organizations over locally-run community organizations.”
“Bigger, well-known charities tend to be run better and more efficiently than smaller, local charities.”
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Those who donate money locally are more passionate about causes
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I care passionately about causes
I feel my time is as important as money
I cant afford to donate
I decide where to donate based on
cause not location
I would rather donate to small
charities
I make a point of remembering to
support local
I tell my friends and family about orgs to
support
I am involved in supporting local
nonprofit orgs
Charities should focus on home
rather than abroad
Im concerned about effective use
of donation
I dont have time to donate
Attitudes about Giving (% Top 3 Box)
Gave Locally Didn’t give Locally
Money Only
47
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Local orgs have plenty of resources
Easier to volunteer near work
Not interested in local orgs
Regional or national make bigger impact
Friends or family not involved
Regional or national better reflect my interests
Outside communities need it more
Local taxes are too high
No one has asked
Involved in another community (used to live)
Percent Agreement
When they do give non-locally, 4 reasons rise to the top: ties to where they used to live, no one has asked, taxes are too high and other communities need it more
Top 3 box
48
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Local orgs have plenty of resources
Easier to volunteer near work
Not interested in local orgs
Regional or national make bigger impact
Friends or family not involved
Regional or national better reflect my interests
Outside communities need it more
Local taxes are too high
No one has asked
Involved in another community (used to live)
Percent Agreement
Among those who donate more non-locally than they do locally, belief in greater need outside the community is the top barrier – followed by no one asking
Everyone Those who donate more non-locally
Top 3 box
50
Motivations to Giving
We asked people why they choose to give to organizations, across a series of 25 statements. If a respondent gave both locally and non-locally, we randomly chose one local organization and one non-local cause to ask about.
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Their answers revealed 7 primary motivations to giving.
I donate to or am involved with this organization/cause because…
Miscellaneous Item: It allowed me to carry on tradition
I could Participate & Interact I could put my talents to use I had the opportunity to participate in a variety of ways I got the opportunity to meet people I could interact directly with those who needed help I could see the results of my involvement firsthand It allowed me to be a role model for others It broadened my experiences and perspective on life
I could Be Social I got to go to fun events They made it enjoyable to give my time or money I got to spend time with friends and family that also participated
It allowed me to Feel Good About Self It made me feel good about myself It made me feel less selfish I was in the spirit of giving I felt as if I was repaying others for all they had done for me or those I love
There was a Personal Benefit to Me It gave me stature in the community It provided me with the opportunity to network Escape my own issues
I was Asked I was asked to give or participate by the organization I was asked to give or participate by someone I know
I could Connect to Something Bigger It made me feel like I’m part of a community It connected me to an organization that is well-known and well-regarded
I could Make an Impact It fulfilled my desire to make a positive impact on society It connected me to a cause that’s near and dear to my heart It allowed me to provide relief in times of need
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That align themselves around 2 dimensions
Externally Motivated
Internally Motivated
We factor analyzed the 25 individual motive statements and uncovered 7 motivational factors that align themselves around two key dimensions.
Actively participate or (ENGAGE) vs. alleviate a negative or (PROVIDE RELIEF)
Motivated by INTERNAL needs or desires vs. EXTERNAL ones (motivated for or by others)
Engage
Provide Relief
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Motives for Giving
Externally Motivated
Internally Motivated
Engage
There was a Personal Benefit to
Me
I could Participate & Interact
It allowed me to Feel
Good About Myself
I could Connect
to Something
Bigger I could
Make an Impact
I Was Asked
I could Be Social
Provide Relief
54
Looking through the lens of Motives for Giving also reveals key insights to local vs. non-local giving as well as time vs. money
Externally Motivated
Internally Motivated
Engage
There was a Personal Benefit to
Me
I could Participate & Interact
It allowed me to Feel
Good About Myself
I could Connect
to Something
Bigger I could
Make an Impact
I Was Asked
I could Be Social
Provide Relief
Generally speaking, the motives in the upper hemisphere drive time while those in the lower drive money
But there are exceptions when it comes to local vs. non-local
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Allowing people to put their talents to use is a large motivator for giving time locally and non-locally
Externally Motivated
Internally Motivated
Engage
TIME
I could Participate & Interact Local Local Non Non $ Time $ Time
I could put my talents to use 5% 56% 20% 57% I could see the results of my involvement firsthand 18% 43% 12% 37% It broadened my experiences and perspective on life 14% 26% 18% 51% I got the opportunity to meet people 6% 33% 19% 24% I could interact directly with those who needed help 8% 23% 18% 29% It allowed me to be a role model for others 6% 17% 16% 23% I had the opportunity to participate in a variety of ways 10% 17% 16% 21%
Provide Relief
I could Participate & Interact
56
The social aspect also drives time, but at a local level
Externally Motivated
Internally Motivated
Engage
I could Be Social Local Local Non Non $ Time $ Time
I got to go to fun events 15% 26% 8% 18% They made it enjoyable to give my time or money 17% 42% 31% 32% I got to spend time with friends and family that also participated 14% 32% 16% 19%
LOCAL TIME
Provide Relief
I could Be Social
57
Being asked by the organization drives giving money (local and non-local), whereas being asked by a friend drives time locally, money non-local
Externally Motivated
Internally Motivated
Engage
I was Asked Local Local Non Non $ Time $ Time
I was asked to give or participate by the organization 31% 24% 29% 21% I was asked to give or participate by someone I know 29% 35% 28% 19% Provide Relief
I Was Asked
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Externally Motivated
Internally Motivated
Engage
I could Connect to Something Bigger Local Local Non Non $ Time $ Time
It made me feel like I’m part of a community 23% 33% 34% 37% It connected me to an organization that is well-known and well-regarded 26% 23% 25% 25%
Feeling connected to something bigger motivates giving both time and money, local and non-local
Provide Relief
I could Connect
to Something
Bigger
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Externally Motivated
Internally Motivated
Engage
I could Make an Impact
NON-LOCAL $ LOCAL TIME
I could Make an Impact Local Local Non Non $ Time $ Time
It fulfilled my desire to make a positive impact on society 35% 58% 55% 56% It connected me to a cause that’s near and dear to my heart 32% 49% 50% 31% It allowed me to provide relief in times of need 16% 22% 35% 22%
Feeling connected to a cause drives volunteering time locally, but donating money non-locally
Provide Relief
60
Giving money to non-local organizations is a way people feel good about themselves
Externally Motivated
Internally Motivated
Engage
NON-LOCAL $
It allowed me to Feel Good About Myself Local Local Non Non $ Time $ Time
I was in the spirit of giving 25% 25% 44% 27% It made me feel good about myself 19% 22% 33% 16% I felt as if I was repaying others for all they had done for me or those I love 15% 10% 22% 16% It made me feel less selfish 9% 12% 17% 9%
Provide Relief
It allowed me to Feel
Good About Myself
61
Having the opportunity to network is a driver for volunteering time Few admit having stature in the community motivates them
Externally Motivated
Internally Motivated
Engage
There was a Personal Benefit to
Me
TIME
Provide Relief
There was a Personal Benefit to Me Local Local Non Non $ Time $ Time
It gave me stature in the community 1% 3% 2% 8% It provided me with the opportunity to network 8% 19% 9% 23% Escape my own issues 1% 9% 1% 7%
63
As a local resident, I would give more if…
1. If I was asked “Simple, clearly written appeals”
2. If an organization’s principles aligned with my own “I'm a big animal welfare advocate…”
3. If I knew what impact my donation would make “The magnitude of the impact that my donation of time, talent and/or treasure can make. I want to make an impact and I want to see the needle moved.”
4. If I knew the needs of the organization “Specific tasks that need to be done”
Qualitative, free response, ranked by most popular
5. If I was confident the organization was well-managed and efficiently used their resources “Transparency of how money is used”
6. If I was able to get involved with friends and family “Family friendly opportunities to do with children”
7. If local organizations were more consolidated or coordinated “I'd like to see more coordinated efforts between local organizations to reduce inefficiency and create more cohesive support services coverage.”
64
“Simple, clearly written appeals”
“A catalogue of local charitable options might be nice.”
“Profile stories in the community news about successes, challenges, needs”
“Perhaps [organizations in] Oak Park and River Forest should develop a potential list of donors to contact.”
“I follow many local orgs on Facebook, but few (if any) ever post about volunteer opportunities.”
“This organization does it well. They have a compelling story and metrics for everything. We need to hear more stories of need and of impact.”
1
65
“I'm a big animal welfare advocate…”
“Finding something of personal interest to me” or “that I am passionate about”
“Organizations that provide direct service to children...”
“…that work for my political or philosophical beliefs”
“…that are working to connect climate justice with their services, programs, education.”
2
66
“The magnitude of the impact that my donation of time, talent and/or treasure can make. I want to make an impact and I want to see the needle moved.” “If I knew where the money went,” saw “visible stories of impact,” or heard “testimonials - not only numbers.”
“Seeing an impact. This is why I volunteer more locally but give more money to organizations that are further… I see a direct impact coming from my time investment, and that is more meaningful to me.”
“If they actually helped to make changes in policy and implementation that resulted in social and environmental benefits to people and the planet instead of marketing themselves and just holding ‘fundraisers.’”
“Quantify how the money serves the community. Some organizations communicate their client services very well. Some of the others don't explain what $100 will provide.”
3
67
“Specific tasks that need to be done”
“Although my time is limited, I might be willing to volunteer if I new what kind of help was needed by various organizations.”
“Having more information about their needs”
“Awareness of specific opportunities or expertise that might be needed for local organizations to see if it matched my areas of interest or expertise.”
• “I am an IT architect and would be willing to donate IT services (time), but it's not easy to find an organization with those needs.”
• “More organizations utilizing the skills I have (professional counseling) instead of asking for money or using me to solicit money in the community.”
4
68
“Transparency of how money is used”
“External validation of organizational impact”
“If the group has a track record/reputation of successfully assisting those most in need.”
“I like to see all organizations operating efficiently. It is important that operating costs not be excessive.”
5
69
“Family friendly opportunities to do with children”
“I like events, where I can meet people and talk to those involved about the organization.”
“I give to organizations where I have a personal connection or have friends that are personally connected.”
“Personal connection as a volunteer, personal connection with the people served by the organization”
“I think if I could volunteer with a friend initially, it would help motivate me.”
6
70
“I'd like to see more coordinated efforts between local organizations to reduce inefficiency and create more cohesive support services coverage.”
“From my perspective, OPRF agencies are so splintered that I don't think they are maximizing resources. So many agencies have similar--yet disjointed--goals and missions, there seems to be a lot of room for working together and creating a bigger impact.”
“There are too many organizations at the local level and one cannot give to all. Members in community are made to feel guilty if they do not participate and help all.”
7
72
78%
6%
16%
Device used to take Survey
0
20
40
60
80
100
120
140
160
email from OPRF community
foundation, IWS, or children's
clinic
email from friend/neighbor
email from another org
picked up a flyer or postcard
saw link on social media
heard about different way
saw the link on a website
attended a fundraising
event
saw the link on a poster
# o
f Re
spo
nde
nts
How found out about survey
Most took the survey on a computer and in response to emails and flyers
Computer
Tablet
Mobile
73
High School Graduate
0%
Some College
5%
College Graduate
26%
Some Postgraduat
e 10%
Masters Degree
40%
Doctorate, law,
professional degree
19%
Unweighted
About half work full-time, almost all hold college degrees and a third work in Chicago
Employment type Education Level
0%
5%
10%
15%
20%
25%
30%
35%
40%
In OPRF outside of
home
Chicago At home in OPRF
Other Suburb
Other
Where they work
I do not work 22%
I work part-time
24%
I work full-time
54%
N= 461
74
No 5%
Yes 95%
Is OPRF Your Primary Residence?
No 78%
Yes 22%
Have another residence outside OPRF?*
*Those who have another residence spend an average of 9.8 months per year in OPRF
Oak Park 78%
River Forest 22%
OP vs. RF
Three quarters of respondents live in Oak Park, the other quarter in River Forest Roughly one quarter have another residence outside of the community
Unweighted
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Read through your mail Use social media like Facebook or Twitter
Read The local newspaper
Read newsletters that you receive in The mail
Go to The websites of local organizations
Attend local events Read Mom-mail
At least weekly Monthly At least once a year Less than once a year or never
Respondents read their mail, use social media, and read the local newspaper
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The Live and Give Study was brought to you by the helpful voices of Oak Park and River Forest and…
In conjunction with the above, the study creation, recruitment, analysis, and presentation brought to you by Halverson Group. Located in the heart of Oak Park, The Halverson Group are experts in human behavior. They deliver innovative, actionable solutions that work in the real world and help their partners understand the marketplace.
The Oak Park-River Forest Community Foundation focuses its efforts in strengthening the community through philanthropy. They are leaders in legacy grant making, endowment fund management, and training assistance to nonprofits.
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When citing findings from this research, please use the following citation:
The 2015 Live and Give Project, conducted by Halverson Group and supported by The Oak Park &
River Forest Community Foundation