Post on 12-Jan-2020
transcript
Isotonix® Multivitamin / Mineral
Isotonix® Activated B-Complex
Heart Health Omega III
The “ma Essentials For Health” Campaign
starts with the…
Optimal Wellness Kit
This is not only a value,
It is a bargain !
bargain
[bahr-guhn]
bar·gain
noun 1. an advantageous purchase,
especially one acquired at less than the
usual cost; good buy; an economic
transaction in which cost is significantly
less than the value of the good or service.
FDA Disclaimer
These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat,
cure or prevent any disease.
Isotonix® Multivitamin / Mineral
Isotonix® Activated B-Complex
Heart Health Omega III
The “ma Essentials For Health” Campaign
starts with the…
Optimal Wellness Kit
The Golden Circle
WHY
HOW
WHAT
People Don’t Buy WHAT You Do,
They Buy WHY You Do It
The State of American Health For every 100 people who reach the age of 65...
1% Customized, Highly Relevant Nutrition
5% Moderate Quality Tablets
4% Quality Synergistic Supplements
28% Dead
62% Junk Science
A Failing Healthcare System
The U.S. "health-care system" is primarily "a
sick-care system."
In 2009, $2.1 trillion dollars was spent in US on
medical care, a total of 16.5% of the gross national
product.
95 cents of every dollar was spent to treat disease
after it had already occurred.
Heart disease, diabetes, prostate/breast cancer, and
obesity account for up to 75% of these health care
costs, and yet these are largely preventable and
even reversible by changing diet and lifestyle.
"Take Back Your Health Act" (SB. 1640)
Living healthier,
(& wealthier) and
longer
Recognizing The Impact
Please stand up, if one of the following
health challenges affects a family
member or close friend
- Heart Disease
- Cancer
- Arthritis
- Obesity
- Diabetes
Preventative Maintenance Model
All tissues need all nutrients
Shortages impair the function of all body
systems
Premature organ system failure (wearing
out) as a consequence of nutritional
deficiency will vary from person to person
depending on their genetic composition
The organism will work perfectly without
maintenance…..for a while…
Supplementation is a
Necessity Disguised as a
Luxury
Provide Solutions to Health
Challenges
• People are overfed and undernourished and are
looking for wellness advice – most sources of
information are poor or compromised.
• People are generally confused regarding which
products to take – Google finds but does not
advise.
• The economy of health care has changed –
sickness is not really an option.
People Want Options
People are seeking wellness approaches
and are already spending money “out of
pocket”.
Nutritional Supplementation reduces your
chance of becoming a part of the sickness
economy
Foundations of Optimal Health
What is Optimal Health?
- To live life with robust vitality, peak level of
functioning
- To enjoy physical, mental, emotional and
spiritual health daily
- To have both quality of years and quantity of
years
Science-Based vs. “Junk Science”
Common sense discussion
Nutritional supplement industry is approaching a trillion dollars annually
High percentage of people are already “sold” on the notion of taking supplements
Science-Based vs. “Junk Science”
A large percentage of
Americans are
purchasing
supplements each
and every day
Common choices are
- Multivitamins
- Omega or Fish Oils
- Vit B supplements
Consumers are confused.
They want help with
decisions on measures to
optimize their health
They want real solutions
Science-Based vs. “Junk Science”
?
marketamerica
One-to-One Marketing
• New paradigm
• People hate to be sold, but love to buy
• Building share of customer: providing a greater variety of products to a
small portfolio of customers
• Match people to products and products to people
• High-tech & high-touch
• Giving customers exactly what they want
Creating the Economy of the Future
ma® will be to One-to-One Marketing what McDonalds is to franchising and
what Microsoft is to computerization.
®
MVI
- Over 50% of all Vitamin Sales
- 8% growth in 2008, 7% growth in 2009
Omega III
- $13 billion industry
- US supplements account for $1.3 billion
- 27% annual growth rate
US Vitamin B Market
- $166.6 million in 2005
- $300.9 million by 2012
The Market
Isotonix® Multivitamin / Mineral
Isotonix® Activated B-Complex
Heart Health Omega III
The “ma Essentials For Health” Campaign
starts with the…
Optimal Wellness Kit
Multivitamin
Isotonic Delivery
Omega III
Superior Quality
3gm daily of EPA and DHA with only
2 softgels twice daily
B-Complex
Most effective way to get All 8
essential B vitamins into the
bloodstream short of an IV/ injection
WHY make the switch?
Do you currently take a
multivitamin or mineral
supplement?
ASK the QUESTION
Who will answer yes?
Over 50% of adults
Over 60% of women over the age of 60
55% of colon cancer survivors
64% of soldiers entering US Special
Forces training
In general, “Yes” increases with age,
household income, and years of education
“Yes, I do take an all-in-one Multivitamin
that I get at the Grocery Store.”
That’s great! I congratulate you on taking a proactive interest in your health…. Only half the population takes a multivitamin.
The WHY
- Poor cellular and cardiovascular health is becoming a worldwide epidemic.
- An unhealthy diet of processed, high-calorie, high-fat foods coupled with pollution, smoking, and sedentary lifestyles contribute to poor cell and metabolic health.
Popular brands have attractive labels full of nutritional ingredients, but they contain
- artificial chemical dyes
- artificial flavoring agents
- preservatives
- disintegrating agents
- "bulk fillers" such as talc or starch, hydrogenated oil, chemical coatings
Pills are engineered for the retail merchant
Liquid Vitamins
- Usually not isotonic
- Maintaining stability requires
preservatives
“So, should I go get one of those
liquid vitamins?”
Isotonic nutrients are delivered to the small intestines (absorption site) with no dilution
Isotonic Vitamins and Supplements
Isotonix® Multivitamins & Multi-Minerals
The HOW
- Provides 22 Vitamins and Minerals essential
for optimal health
- Contains a complete blend of complementary vitamins and minerals providing a sound micronutrient foundation
- Supplements dietary deficiencies and helps maintain normal metabolic function.
Isotonix ® Multivitamins & Multi-
Minerals The WHAT
- The isotonic state allows nutrients to pass
directly into the small intestine and be rapidly absorbed into the bloodstream.
- With Isotonix products, little nutritive value is lost, making the absorption of nutrients highly efficient while delivering maximum results.
Would you rather get a real health
benefit from the multivitamin that
you buy and take?
Isotonix® Multivitamin / Mineral
Isotonix® Activated B-Complex
Heart Health Omega III
The “ma Essentials For Health” Campaign
starts with the…
Optimal Wellness Kit
Great! There is a limited-time special offer during
which you can get a $104 value for only $69.95.
Not only do you get a one month supply of an
Isotonic Multivitamin/Multimineral, but you also get a
30 day Isotonic Activated B supplement, and a 30
day supply of the highest quality Omega III all for
only $69.95. Would you prefer to pay with cash,
check, or credit card? … If I register you on the
website today and you pay with credit card, you will
earn an additional $1.40 cashback, making it an
even better deal. Which works best for you?
Do you currently take a
multivitamin or mineral
supplement?
“I take a fish oil tablet I get at
the XYZ warehouse store”
Cell Membrane (simplified model)
FDA Qualified Health Claim
In 2000, the FDA announced a qualified
health claim on omega-3 dietary
supplements and the reduced risk of
Coronary Heart Disease (CHD)
"Supportive but not conclusive research shows that consumption of EPA and DHA
omega-3 fatty acids may reduce the risk of coronary heart disease."
Well, I’m glad you are taking action to try
to maintain good health.
Our Current Diets are 20-40:1 Omega 6 to 3
Traditional Diets 2-4:1
Hunter-Gatherer Diets: 1-2:1
Do you know if your supplement has Omega 3, or is it giving you more of the Omega 6 that we get in excess already?
Omega-3 Sources
Heart Health™ Essential Omega III
The WHY
- Essential fatty acids are needed in our diet:
omega-6’s (from vegetable oils)
omega-3’s (from fish oils and other sources)
- Dietary intake of omega-6:omega-3 essential fatty acids should be 4:1 or less
The average American diet is estimated to provide omega-6:omega-3 at over 20:1
Heart Health Essential Omega III
The HOW
- Omega III fatty acids
EPA- eicosapenatenoic acid
DHA- docosahexaenoic acid
- Studies show that at least 3 grams of EPA and DHA are required to confer benefit
Benefits of Omega IIIs
- Promotes healthy triglyceride levels
- Promotes healthy blood pressure
- Normalizes inflammation within the arteries – healthier C-Reactive protein levels
- Maintains normal blood flow by decreasing blood viscosity
Heart Health Essential Omega III
The WHAT - Offer a superior product to meet a number of common
health concerns.
The best fish are used to produce a clean and safe
product that is rich in EPA and DHA.
Other fish oil products on the market use larger fish as
a source of their oil that are more likely to accumulate
toxins – our product uses only sardines and anchovies
- Contains 3000mg of fish oil
Other commercial products contain a third of the total
fish oil contained in Heart Health Essential Omega III.
When combined with Multi Vitamin supplementation the
benefits are synergistic
Would you rather get a real health
benefit from the Omega III you are
buying and taking, so that you make
sure you are getting effective amounts
of EPA and DHA?
Isotonix® Multivitamin / Mineral
Isotonix® Activated B-Complex
Heart Health Omega III
The “ma Essentials For Health” Campaign
starts with the…
Optimal Wellness Kit
Great! There is a limited-time special offer during
which you can get a $104 value for only $69.95.
Not only do you get a one month supply of the
highest quality Omega III, but you also get a 30 day
supply of an Isotonic Multivitamin as well as a 30
day Isotonic Activated B supplement, and all for
only $69.95. Would you prefer to pay with cash,
check, or credit card? … If I register you on the
website today and you pay with credit card, you will
earn an additional $1.40 cashback, making it an
even better deal. Which works best for you?
Do you currently take a
multivitamin or mineral
supplement?
“I take a B12 vitamin tablet
because I heard it helps with
energy”
Well, I’m glad you are taking action to try
to maintain good health.
Did you know that there are actually 8 B-vitamins, and that they work together to help us process carbohydrates, fats, and proteins?
Do you know whether your supplement has all 8 of the B Vitamins in an optimal ratio, or are you just getting a few?
Isotonix® Activated B-Complex
The WHY
- Stress and fatigue.
- Water soluble.
- Removed by food processing or with overcooking.
- Greater demand with a busy lifestyle.
- Absorption decreases with age.
- Lower levels reduced cognitive performance
Isotonix® Activated B-Complex
The HOW
- Isotonic formulation
- Provides all 8 B Vitamins in a balanced formulation
- Contains activated forms of Vitamin B6, B12, and Folic Acid, so they are ready to be used by the body.
- Terrific as a sample - 2 capfuls 15 minutes.
Isotonix ® Activated B-Complex
The WHAT
- All 8 B-Vitamins, combined with the superior
delivery of Isotonix®, create a powerhouse B vitamin product superior to the rest on the market. Isotonix Activated B-Complex delivers all of the B vitamins along with select minerals and electrolytes to help boost energy, decrease stress, improve mood, and much more. The activated forms of select vitamins ensure maximal utilization by the body for optimal results.
Ingredients Tab, Product Page, MA
Would you rather get a real health
benefit from the B Vitamin that you
buy and take?
Isotonix® Multivitamin / Mineral
Isotonix® Activated B-Complex
Heart Health Omega III
The “ma Essentials For Health” Campaign
starts with the…
Optimal Wellness Kit
Great! There is a limited-time special offer during
which you can get a $104 value for only $69.95.
Not only do you get a one month supply of the
Isotonic Activated B supplement, but you also get a
30 day Isotonic MultiVitamin/MultiMineral, and a 30
day supply of the highest quality Omega III all for
only $69.95. Would you prefer to pay with cash,
check, or credit card? … If I register you on the
website today and you pay with credit card, you will
earn an additional $1.40 cashback, making it an
even better deal. Which works best for you?
Is this a Good Value ?
The cost of Optimal Health
Recommended Products: Optimal Wellness Regimen: Cost 30 day Cost Per Day Activated B $ 22.50 75 cents Multivitamin $ 21.95 73 cents Omega III (4/day) $ 59.95 199 cents Total Cost Per Day = $3.47 (without Cashback)
Pretty good for Optimal Wellness…. But at $69.95 - $1.40 Cashback:
Only $2.29 per day
Is your health worth $2.29 / day?
Starbucks Venti Coffee $2.30
Gallon regular gas $3.79
McDonalds Big Mac $3.59
Loaf of bread $2.50
Quart of milk $2.49
TCBY regular size $3.75
What does $2.29 buy today?
Identify Your Target Market Introducing Optimal Wellness to Customers
Identifying potential customers
- People with a family or personal history of chronic disease
- People with muscle and energy complaints
- People with a specific family history or personal history of hormonal and cardiovascular complaints - they want to reduce their risk
- Athletes and people involved in fitness activities
ANYONE Taking already taking ANY Vitamins or Supplements
Follow Up on days 1, 3, 7, 14, and 21
All of this was for nothing if you do not Follow Up.
Each follow-up will increase your reorder rate by 12%
Remind on day 1, clarify on day 3, edify on day 7
Ask for reorder and referrals on day 14 if online and day 21 if personally delivering
Expose to other products and introduce to cashback - “Would you like to get your vitamins for free?”
Isotonix® Multivitamin / Mineral
Isotonix® Activated B-Complex
Heart Health Omega III
The “ma Essentials For Health” Campaign
starts with the…
Optimal Wellness Kit
FDA Disclaimer
These statements have not been evaluated by the Food and Drug Administration. These
products are not intended to diagnose, treat, cure or prevent any disease.