OPTIMIZATION & ANALYTICSPUTTING YOUR WEBSITE TO WORK

SHANON SCULLY

ARE RELEVANT?

WHO ARE YOU OPTIMIZING FOR?

NICOLA

WHO IS YOUR BUYER PERSONA?WHAT DO YOU WANT THEM TO DO?

ACTIVITY

“UNDERSTAND YOUR BUYER PERSONA AND WHAT YOU WANT THEM TO DO ON YOUR SITE!”

3 THINGS FOR SUCCESSFUL SEO?

Winning SEO

Buyer Persona

King ContentFlags

KNOW YOUR BUYER PERSONA

Winning SEO

Buyer Persona

King ContentFlags

CONTENT IS KINGWinning

SEO

Buyer Persona

King ContentFlags

1.Engages the reader.

2.Increases search engine rankings and traffic.

3.Promotes the likelihood of quality links from other sites.

MAKE SURE YOU HAVE FLAGS

Winning SEO

Buyer Persona

King ContentFlags

1.Links

2.Keywords

3.SEO OnPage Practices

3 THINGS FOR SUCCESSFUL SEO?

Winning SEO

Buyer Persona

King ContentFlags

WEBSITE ANALYTICS?

HOW TO USE ANALYTICS FOR SEO

Remember - Buyer Persona & Goals

Traffic

Source

• Google• Bing• Yahoo• other

Keyword

s

• Bluewire• Web Design Brisbnane• Web Strategy• Bluewire Media

Performan

ce

• Bounce Rate• Time on site

QUESTIONS ???

SHANON SCULLY

shanon.scully@bluewiremedia.com.au

@shanonscully

1300 258 394