eROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst

How to use social media to optimize your brand + create loyal ambassadors

a social media experiment

eROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst

who is the voice of your brand?

PERFORMANCE IS ART

WHO IS THE VOICE eROI Inc. | #PDXCHATS

eROI Inc. | #PDXCHATS

PERFORMANCE IS ART

OUR NORTH STAR

always ask why

✚ We drink our Kool-Aid

✚ We’re thought leaders

✚ We represent eROI

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS WHY IS OUR NORTH STAR

you scratch my back

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS THE eROI WAY

✚ Empowerment and ownership

✚ Public visibility

✚ Sustainable workflow

✚ Constructive feedback

open source

eROI Inc. | #PDXCHATS THE BIG PICTURE

PERFORMANCE IS ART

✚  End of the world

✚  Channel assignments

✚  Audience surveys

✚  Events

✚  Thought leadership

✚  Downloads

✚  Goals

eROI Inc. | #PDXCHATS

PERFORMANCE IS ART

LEARNINGS

✚ Engagement breeds

engagement

✚ Have an opinion and share it

✚ People like content

✚ Measuring success can be difficult

evolve

eROI Inc. | #PDXCHATS SOLID FOUNDATION

your stance

✚ Start program as fast as possible

✚ Facilitate consistent, quality adoption

✚ Communicate

✚ Set check-points

PERFORMANCE IS ART

✚ Best practices for each channel

✚ Editorial calendar

✚ With success, expand your reach

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS EYES FORWARD

short game

✚ Downloads and email acquisition

✚ New relationships, qualified prospects

✚ Continued growth

eROI Inc. | #PDXCHATS DRIVE IT HOME

strike zone

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS

PERFORMANCE IS ART

SPEED TRAP AHEAD

what are the pitfalls of a shared voice?

eROI Inc. | #PDXCHATS KPIs

one size doesn’t fit all

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS MOVIN’ ON UP

✚ Time on site

✚ Total pageviews

✚ Unique visitors

✚ Email program growth

✚ Site downloads

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS

PERFORMANCE IS ART

@eROI

ALWAYS QA!!!!!! http://ow.ly/ez7EG

eROI Inc. | #PDXCHATS

PERFORMANCE IS ART

FACEBOOK

a heated basketball battle between Accounts + Strategy!

eROI Inc. | #PDXCHATS TOOLS: PINREACH

pining online

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS

PERFORMANCE IS ART

TOOLS WE USE

we use hootsuite

✚  ✚  ✚ 

eROI Inc. | #PDXCHATS

PERFORMANCE IS ART

TOOLS WE USE

track, measure, learn + adapt

eROI Inc. | #PDXCHATS TOOLS: IFTTT

PERFORMANCE IS ART

if love, then share it

PERFORMANCE IS ART

eROI Inc. | #PDXCHATS DISCUSS

What is working for you? What does success look like? How do you measure? Why does this matter?