OPTUMIZEMEGamification in Healthcare

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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OPTUMIZEME• OptumHealth, one of

the nation’s largest

health and wellness

companies released

OptumizeMe mobile

application.

OPTUMIZEME• Designed exclusively for

the many new Windows® Phone 7 devices, OptumizeMe helps people pursue their health goals through their own online social networks.

OPTUMIZEME• They can also track their

progress and issue fun

fitness challenges to

their friends, family and

coworkers.

OPTUMIZEME• OptumizeMe, selected by

Microsoft as a Premier

Launch App, is designed

to maximize the features

of the Windows Phone 7

platform.

OPTUMIZEME• With OptumizeMe, people

can create and challenge

each other to fitness

competitions, and trade

both encouragement and

“digs” along the way.

OPTUMIZEME• Users can network with

friends using the app, or

link to their existing

social networks to create

new fitness challenges.

OPTUMIZEME• The application tracks

their progress on

challenges, and rewards

them with virtual badges

as they achieve their

goals.

OPTUMIZEME• OptumizeMe also uses the

Windows Phone 7’s

location capabilities to

help fitness enthusiasts

locate and join open

challenges happening

near them.