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ORANGEFinal Presentation

ORANGE | 2016 Interaction Design

ORANGE | Concept Statement

CONCEPT STATEMENT

Orange is literally the future of SNS based on the analysis of feedback coming from multiple active users. Orange promises a more ubiquitous, integrated, and personalized user experience which meets future SNS expectations.

1. What is Orange?

2. What can we do with it?Orange offers numerous features such as attractive dart interface and simplistic infographics through a smart watch prototype that aids rapid and convenient interaction with other users and “personalized content”, as well as well-refined systematics thatallows gathering and searching of valid and useful information.

Future of SNSWe who are in charge of the future of SNS, put emphasis on communication, interaction, and information.

• Communication & Interaction ◦ More diversified ways of sharing lives/thoughts/photos etc.◦ Ubiquitous SNS◦ Enhanced emotional interaction between users.

• Information◦ More structured and organised information.◦ More relevant information based on the personal data.

Future of SNSWe who are in charge of the future of SNS, put emphasis on simple and organized design to add convenience to the desired functions.

• Simple & Organized ◦ Dart Interface◦ Highlight in order of importance

• Convenient◦ Free and flexible manipulation

USER RESEARCH

ORANGE | User Research

We conducted a multi-faceted research with methods aimed specifically to provide us information and direction towards the framework of our product.Our goal of the research was to find out how people feel about the current way of using SNS and what people expect from future SNS.

1. Preliminary Research2. Survey3. Interview4. Observation

1. Preliminary ResearchKeyword Search Relative Value by Google trend

Perception Regarding Using SNS (Measure of Agreement)

Degradation of Genuine Personal Relationship

Problem of decreasing genuine human relationships: The reason that there cannot be genuine relationships on SNS is mainly because individuals wish to disclose only the good and acceptableparts of themselves that they feel comfortable to show on SNS. However, it becomes a problem of privacy if we were to encourage people to disclose some true aspects of them that they do not wish to show. This leaves us to a dilemma regarding the inevitable trade-off between genuine relations and privacy.

https://www.youtube.com/watch?v=rt_SKeGPRcE

2. Survey• Performed via Google Forms

• Online distribution (facebook, kakaotalk, twitter)

• 2 Pilot studies

• 85 participants

1. Demographics• Gender• Age

2. Reality of using SNS• Which SNS do you mainly use?• How long do you spend your time on SNS per day? • What's your main purpose for using SNS? • Which kind of device do you use for SNS?

SURVEY QUESTIONS:

3. Satisfaction• How much are you satisfied with your current use of SNS?

4. Opinions about SNS• What do you think is the positive side of SNS? • What do you think is the drawback of SNS? • What do you expect from the future SNS or what could be enhanced about the current SNS?

SURVEY QUESTIONS:

27Privacy

Unwanted privacy exposureToo openedCrackingScamming

29Information

Unuseful InformationLack of credibility of the informationUnwanted overlapping informationToo much advertisement

18Other Ideas

Mentality of using SNSFunctionsWeb PolicyOther functions to be added

SUGGESTIONS:

DesignInsight

1Mentality

Online bullying and harassment(which is getting bigger and bigger among the students) should be stopped in the future SNS.

5Functions

We need different ways of interaction.Right to be forgottenReplacement of offline meetingsCopyright Law enforcement in SNS

SUGGESTIONS (CONTINUED):

1. Active SNS users are mostly in their 10-20s.

2. Facebook and twitter are the most mainly used types of SNS.

3. Most people use SNS at least 1 hour a day.

4. Main use of SNS is found to be for social activities.

5. Most people are generally satisfied with SNS.

6. Vast majority of users access SNS via smartphones.

CONCLUSION:

7. Many users find SNS useful for viewing various information and for social interaction.

8. A lot of users find it unpleasant to receive too much information.

9. Many users wanted privacy and information issue to be improved.

CONCLUSION (CONTINUED):

3. Interview

• 5 participants

• Semi-structured interview

• Get more in-depth, face to face honest opinions on SNS.

• Receive feedbacks about our project idea.

1. Gender2. Age3. Occupation4. Which SNS do you mainly use? Are you an active user?5. How satisfied are you with the SNS you use currently? Why?6. Which function of SNS do you use the most?7. What is the benefit of using SNS?8. What is the downside of using SNS?9. Are you aware of VR/AR? How do you feel about integrating it through SNS? (Exchanging daily life/SNS usage through VR, hologram through wearable device, etc.)

INTERVIEW QUESTIONS:

10. What's your opinion of wearable devices? (Design, convenience, willingness to use it)11. What do you think of combining all communication method (call, e-mail, chat) into SNS? What changes could there be?12. Amendments for current SNS? Direction for future SNS? Expectations?

INTERVIEW QUESTIONS (CONTINUED):

VIDEO RECORDINGS:

CODING PROCESS:

AFFINITY DIAGRAM PROGRESS:

AFFINITY DIAGRAM EMOTION-BASED CATEGORISATION:

Positive(+) • Interaction / Communication• Entertainment Sources• Fast Info. Sharing• Easier socializing• Useful Info.• Photo or Text Recorder• Organizer / Reminder

• Trend (New Tech.)• Experience New Things• New Comm. Methods.• Live TV• Convenience

• Fashion / Design• Close Future• Convenience

• Dividing Category• Saving Info.• Favorites folder• Search Engine• Big Data : Personalized• Enough Anonymity + Identity• Harsher Punishment for Hackers• Right to be Disconnected

• Save Time

AFFINITY DIAGRAM EMOTION-BASED CATEGORISATION:

Negative(-) • Leak of Info.• Get too much info about other ppl's business

• Too much info• Fake relationship• Advertisement• Cyber Bullying• Credibility of Info.• Wasting Time• Addiction

• Un-Comfortable• Burdensome• Allergies

• Location Exclusive• Ppl. see what you're doing• Can't distinguish btw VR• and Reality

• Focused on one function• Need at least 2 accounts• Leak of Info.• Each has its own function

CONCLUSION:

1. Participants utilize FB and Twitter the most, but for different purposes. (FB: space for uploading posts, interaction with acquaintances; Twitter: space for sharing opinions, viewing various updates, spreading info.)

2. Participants were satisfied with the interaction/ communication, entertainment, socialising, and information gathering aspects of SNS.

3. Participants were dissatisfied with advertisements/ spamming as well as worry about personal info leakage.

4. Uploading photos were the most popular function.

5. VR/AR systems were viewed positively as a new communication method but at the same time viewed negatively as a confusing disorientation from reality.

6. Wearable devices were viewed positively as a new fashionable design within the close future, but there were also opinions that they could be uncomfortable and burdensome.

CONCLUSION CONTINUED:

7. The good aspect participants saw from the idea of future combined SNS was that it could save time, but nevertheless they also thought it unnecessary when SNS is separated in order to support their own unique functions.

8. Some interesting suggestions for new SNS were: division of categories, personalisation through big data, and security of anonymity and identity.

4. Observation

• A day in life of one person

• Stay in close proximity with performer.

• Gather information by observing their daily routine with SNS.

RECORDINGS:

CONCLUSION:

1. She likes Youtube for its streaming service and the various contents it offers.

2. She uses Facebook message for casual talks. And she likes the function which indicates if others have read the message.

She suggested that Facebook adopt more options to enhance the information she can put on the postings. Also, she thinks the information on Facebook could be better organised and presented.

3. She likes blogs to write personal thoughts since SNS is more like “presenting yourself to others.”

Overall Conclusion

In the end, user research pointed towards positive and negative aspects of SNS, along with interesting suggestions.

By combining user data and feedback gathered from survey, interview and observation, we analyzed the results through coding and affinity diagram, thereby reaching the conclusion that users highly value the achievement of various information and the enjoyment of meaningful interactions.

Overall Conclusion

Still their main concern revolved around the excessive bombardment of “irrelevant” information which deprived them the time for more worthwhile web searches and human interactions.

Based on theses results, our future direction was set to focus on communication&interaction, and furthermore, contextualized information.

SKETCHES

ORANGE | Sketches

1. Wearable2. Communication & Interaction3. Web Interface4. Watch Interface

The following sketches illustrate our gradual progress in terms of ideationtowards our final product.

1. Wearable

ORANGE | Sketches

1. Wearable

ORANGE | Sketches

2. Communication & Interaction

ORANGE | Sketches

3. Web Interface

ORANGE | Sketches

4. Watch Interface

ORANGE | Sketches

WIREFRAME

ORANGE | Wireframe

Round frame

Gestures

Pinch swipe tab press

ORANGE | Wireframe

DIAGRAM

ORANGE | Diagram

STORYBOARD

ORANGE | Storyboard

Checking notification

ORANGE | Storyboard

Newsfeed-categorization

ORANGE | Storyboard

Sending Messages

ORANGE | Storyboard

Search option

PROTOTYPE

ORANGE | Prototype

Smart Watch

ORANGE | Prototype

Smart Watch

ORANGE | Prototype

Watch Interface

ORANGE | Prototype

Orange

ORANGE | Prototype

Newsfeed

ORANGE | Prototype

Postings

ORANGE | Prototype

Notification

ORANGE | Prototype

Message

ORANGE | Prototype

Friends

ORANGE | Prototype