ORGANIC Search Marketing

Created by Lindsey Fair

SERP’s

search engine results page

Search starts with a spider

The more often the search engine finds your site and the more ‘popular’ sites is where it is found the higher your site will show up in search engines.

It’s about being the popular one

click on organic results (http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time)

search everywhere marketing

search engine optimization

If you can’t be #1, 2, or 3 you may be better off to be #10

But you should aim to be #1, 2, or 3 in Organic

Pandas, Penguins and the deal with algorithms

http://searchenginewatch.com

Strategy

Tactics win a few customers Strategies win market share

Start with the The right product The right people The right promotional – idea, collateral The right place – channel choice The right price (organic vs paid or both)

Being little doesn’t make you irrelevant

Google = 69% 19.4 billion Bing 2nd with 3.5 billion

Yahoo 3rd with 2.2 billion

Friendly Sitemaps

https://support.google.com/webmasters/answer/156184?hl=en http://www.sitemaps.org/protocol.html

Link Building

Submission & ReSubmission

Search is more than text

Rich Snippets

Have a multi-domain name strategy – brand / campaign (14theories.com) & keyword specific (webdesignkingston.com)

Domain Names

Div

er

Do

wn

….

Make 404’s useful for your customers and for SE’s

Breadcrumb Navigation

File Names & Systems

Make them keyword dense – useful – not image1.jpg