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Lemon Tree Organics and Innovations (Pty) Ltd
Focuses on organic products and innovations, sole distributor and co-manufacturer of Organic Solve products
Group established in 2011 in Cape Town, Republic of South Africa
Directors: Stephen Gerber B Com. (Hons) CA(SA) Heinrich Koopman MBA
Company profile
Agenda
• The Company and operations• Claims• Product range• Pricing• Product details and characteristics• Testing and accreditations• Quality assurance and scalability• Questions
Company name: Lemon Tree Organics and Innovations (Pty) Ltd, registration no: 2013/000032/07
Income tax registration no: 9916285159 Tax clearance certificate no: 0002/2/2013/0002541143 B-BBEE status: Level 4 contributor, with 100% B-BBEE
procurement recognition
Lemon Tree Organics and Innovations (Pty) Ltd
Corporate details
Western Cape Supplier Database no: 1GB0QPITRW, Level N City of Cape Town Vendor Database number 1002 301 613 Website: www.organic-solve.com
Lemon Tree Organics and Innovations (Pty) Ltd
Corporate details
Cape Town based, small team: scalable to business growth Vector Back Office System Back office activities and staff
Management (2) Administration and accounting (1) Order management and stock control (1) Co-manufacturing and packing (contracted) Sales (5 contracted representatives)
Lemon Tree Organics and Innovations (Pty) Ltd
Operations
Claim Evidence
Antibacterial effects Swift Silliker, Free State University, SABS
Allergy free Future Cosmetics (in progress)
Anti-cruelty No animal testing
EU Certification SGS Austria
Eco labels and packaging Recyclable
Biodegradable SGS Austria
Ingredients non-flammable Recipe
Proudly South African Locally manufactured
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve claims
Claim Evidence
No alcohol Recipe
No chlorine Recipe
No ammonia Recipe
No caustics Recipe
No added phosphates Recipe
No added inorganic chemicals Recipe
No parabens Recipe
Gluten free Recipe
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve claims (Continue)
Application Domestic IndustrialSurface Cleaner x x
Waterless Hand Sanitiser x x
Hand Wash x x
Laundry Liquid x x
Dishwashing Liquid x x
Degreaser x x
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve product range
Surface Cleaner Degreaser Hand Wash Waterless Hand Sanitiser Dishwashing Liquid (2 variants) Laundry Liquid
Lemon Tree Organics and Innovations (Pty) Ltd
Product range
Characteristic Comment
Composition Citrus oils, phenol, ionic surfactant, anionic polyelectrolyte, triol, food grade colourant
Identification/appearance Light yellow/green/blue/ruby colour or in natural format
Potential health effects None
Medical conditions No known side effects
Solubility Freely soluble in hot or cold water, non-greasy
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve fact sheet
Characteristic Comment
Transportation Non-hazardous, spillage slippery
Stability Stable, non-reactive
Toxicology No known toxic effects
Environmental impacts and disposal
Substantially of plant origin, degrades to humus formation with release of nutrients into the soil or in drainage
Anti-bacterial Clinically testedNeutral pH +-6.5, can vary from product to product
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve fact sheet (Continued)
Domestic• Cleaning and sterilizing of
All working surfaces, floors, refrigerators, storage areas Glasses, crockery, cutlery Toilet seats, “mom’s ‘n tots” activities
Industrial• Cleaning and sterilizing of
Kitchens, storage areas, refrigeration areas, containers, trucks High traffic areas, ships, aircraft, hospitals Retirement centres, play schools and nurseries
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve Surface Cleaner
Domestic• Waterless hand sanitiser• In the home• Handbags, gym bags, motor vehicles, hiking or camping
Industrial• Personnel in kitchens, store rooms• Hospitals, retirement homes, guest houses• Professional practises• Play schools and nurseries• Shopping centres, offices, factories• Transit areas, tour buses, air and sea travel
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve Waterless Hand Sanitiser
A liquid hand wash with similar applications as Organic Solve Waterless Hand Sanitiser, but used with water
Refreshes, sanitises and cleans Anti-bacterial effects
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve Hand Wash
Used in industrial and domestic washing machines• Low-foaming• No fabric softener required• Suitable for all types of clothing• Does not stain• Sanitising effect• Breaks down residues in washing machines• Safe in drainage
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve Laundry Liquid
• Industrial and domestic dishwashing machines – low foaming
• Hand dish washing - foaming• Gentle on hands• Anti-bacterial• No harsh residues into drainage
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve Dishwashing Liquid
Cuts grease on stove tops, kitchen counters, ovens, pots and pans
Deals with hard-to-remove dirt and grime Has no strong fumes Contains no caustic Easy to use
Lemon Tree Organics and Innovations (Pty) Ltd
Organic Solve Degreaser
Clinical tests are performed by Swift Silliker, an independent micro laboratory in South Africa
Tests are on a range of household organisms as indicated below
Results prove that the organisms were rendered inactive by the product in strictly controlled laboratory conditions
Lemon Tree Organics and Innovations (Pty) Ltd
Organism Growth*Escherichia Coli No GrowthYeast & Mould No GrowthPseudomonas No GrowthSalmonella AbsentStaphylococcus Aureus No GrowthBacillus Cereus No Growth
Lemon Tree Organics and Innovations (Pty) Ltd
The above is data extracted from Swift Micro Laboratories Report March 2012*No growth means that the organisms were rendered inactive by the product in vitro
Further tests performed by SABS confirm that Organic Solve deals with 99.9% of the following organisms: Salmonella Listeria Pseudomonas E-Coli Staphylococcus Newcastle Disease Virus Malarial Mosquitoes and Larvae Avian Influenza Virus H6N2
References and case numbers provided on request.
Lemon Tree Organics and Innovations (Pty) Ltd
Attestation StatusSGS (European organic attestation) Refer following slide
SGS S.A. (formerly Société Générale de Surveillance) is a multinational company headquartered in Geneva, Switzerland which provides inspection, verification, testing and certification services. It has around 70,000 employees and operates over 1,350 offices and laboratories worldwide.The core services offered by SGS include the inspection and verification of the quantity, weight and quality of traded goods, the testing of product quality and performance against various health, safety and regulatory standards, and to make sure that products, systems or services meet the requirements of standards set by governments, standardization bodies or by SGS customers.
Lemon Tree Organics and Innovations (Pty) Ltd
Attestation
Attestation StatusSGS European Organic Regulation (EC) No 834/2007
and 889/2008 for Organic Solve.Attestation for approved input. Attestation number 0201/37527: “approved for the use in organic agriculture/processing according to Regulation (EC) 834/2007 and 889/2008.” SGS Austria, Vienna 06.11.2012
Lemon Tree Organics and Innovations (Pty) Ltd
Attestation
Product manufactured according to stringent quality standards: Aerosol & Cosmetics contracted (ISO 9001 facility)
Inline batch numbers and expiry dates Shelf life >1 year Ongoing quality assurance Product periodically tested by Swift Micro Laboratories
Lemon Tree Organics and Innovations (Pty) Ltd
Quality assurance
Step-in, step-up Product production scalable according to client needs Production facility packs for national chains (e.g. Clicks) Production up to 10 000 units per day
Scalability
Lemon Tree Organics and Innovations (Pty) Ltd
Product supplied on 1m x 1.2 m pallets or as required by clientPallets wrapped in plastic and safety strappedPallet unit composition positioned to meet client requirementsPallets delivered to DC as per client requirements
Logistics
Lemon Tree Organics and Innovations (Pty) Ltd
Opening special offers Sales targets per DC or location: discuss based on client
experience Unique Selling Point Seminar Sample kits Marketing to be discussed
Sales and marketing
Lemon Tree Organics and Innovations (Pty) Ltd