Orienta Group - Profile

Since 1967 in Advertising Industry

Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation entrepreneurs – Mr. Ketan Lakhani and Mr. Vikram Lakhani

Leading player in the cinema advertising business in India with approx. 20% market share.

Besides cinema advertising, Orienta is in the business of Branding, Promotion, Road Shows, Rural Marketing of brands, products and services for many corporate across India.

Working with more than 8000 cinemas & major Malls Across India

Implemented Ad. Film Screening, Branding & Promotion for clients across FMCG, durable service, Apparel, Jewellery, Retail & many more.

InfrastructureBranches: Eleven branches in major cities of India & planning to open more across India

- Options

Ad. FilmsAn ad film is basically in a 35mm format and can be easily converted from existing beta (TVC).

Film LetA film let is an alternative to an ad film, which brings together still pictures, animation, voice–over and sound effects that are transferred to film.

SlidesA slide is a 35mm transparency, which is projected for a period of 7 to 8 seconds on the cinema screen.

- Options• Signage (back lit & front lit)

• Dangler

• Elevator

• Step

• Rest Room

• Seat Jackets

• Popcorn Box

• Menu branding at the café.

• Cut Out Display

• Box Office

• Tie up with the Game Zone or F&B

• Branding on ticket Jackets

EAST

TOWN CINEMA NAME NO. OFSCREEN

KOLKATA ADLABS RDB 4

KOLKATA FAME SOUTH CITY MALL 5

KOLKATA FAME HILAND PARK 4

Major Clients - Corporate

4% Multiplexes

96%Single Screen

35%Multiplexes

65% Single Screen

50%Multiplexes

50%SingleScreen

Multiplex Share & Revenue

Source : Mint News Paper, Tuesday, July 24, 2007

Single Screen and Multiplex Share in %

Hindi Movies Revenue fromSingle Screen and Multiplex

English Movies Revenue fromSingle Screen and Multiplex

• 21.6m Sq ft. of operational mall space in India

• 12.8m Sq ft. mall space in non-metros

• 60,000 footfalls on weekends in large malls.

• 93 malls planned for 14 major cities.

• 54 total malls to come up in Delhi in two years

0

500

1000

1500

2000

2500

3000

2004

2009

Source: India Today – Nov.21 2005Source: Malls in India - Growth of Mall space in India Images F & R Research report; ICICI Property Services – KSA Techno park white Paper 2005 - 06

Malls FutureF

igu

re in

oo

o

2004 2009

Retail sales of consumer goods

Advertising Industry – A Fact Sheet

• Indian advertising spends as a percentage of gross domestic product (GDP) – at 0.34 percent – is abysmally low, as opposed to Other

developed and developing countries.

• If India was to reach the global average, the advertising revenues would at least double the current advertising revenues, estimated at about INR 132 billion

Source : The Brand Reporter, April 1-15, 2006

1520

50 50

22.8

50

22

71

19.914.9

42.5

70.8

0

10

20

30

40

50

60

70

80

OUTDO

OR TV

PRINT

RADIO

INTERNET

CINEM

A

2007

2006Growth In %

Media Growth

Source : Pitch Magazine, January 2007 * Estimate

*

Strength Of Orienta

• Excellent relation with Corporate Clients & Ad Agencies

• One Stop Solution from Creative, Planning to Execution

• National Network

• Total Integrated Solution

• Strong Team

• Innovative ideas

• Value Pricing

• Transparency

• Vendor Relationship

• Monitoring Team

Proactive Approach

Transparent Planning

Process Driven

Competitive Pricing

Client

Media

Orienta

Year On Year

Growth

Orienta Approach V/s Competition

Growth

ClientClient Orienta Venue

Business Business

Partner Partner

Branch Office :

77/2, 2nd Floor,

Lenin Sarani,

Kolkata – 700013.

Mr. Rudro Prasad Roy – Eastern Zone Manager

+91-98367 16565 (M) E-mail : rudroprasadroy@gmail.com