Post on 19-May-2015
transcript
What’s All the Buzz About Social Media
Darrin WasniewskiExecutive Director
It’s all her fault!
•Marianna Hayes Chapman•Team HALO business advisors•www.halobusiness.com
•www.resultsrevolution.com
What is Social Media?
•Community• From David Armano, Logic + Emotion•Content•Context•Connectivity•Continuity
•Dialog
Who usesSocial Media?
•400 million active users•50% log in daily•100 million access through mobile device•75 million user accounts•15 million active•65 million members across the globe
But wait, there’s more…
It all begins with Trust
•You have to earn your customers’ trust•You have to earn your employees’ trust•Trust allows things to happen
Social Media Strategy
http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html
•Aligning internal with external•Pilot programs
Engage Employees
•Social media = outreach•Externally with hopes of creating customer evagelists• Internally with hopes of same outcome from employees.
Training
•Train as in traditional channels•Social media is engagement in public•Start training in small groups then grow throughout organization
Process•Look to make existing process more efficient•Value Stream Mapping•Poka-Yoke
Organizational Models
•Integrate your social business program with your existing infrastructure•Committee or “social media center of excellence”•Works with core and extended teams
Knowledge Sharing
•Not always second nature in the workforce•Essential for a successful social media plan•Outside corporate America Slideshare, blogging, and Wikis have become quite popular
Policies •Do your current policies address social media?•How should employees engage the public?
Company Culture
•Does your company’s culture support the transparency of social media?•Most important for success of “social”
Where’s this heading?
•Research from Forrester Research shows largest increase in spending in social media & mobile technology•Why?•Shift from broadcast to networks
Darrin WasniewskiExecutive Director
133 N Main StOrrville OH 44667-1637
o:: 330.682.0317director@mainstreetorrville.org
www.mainstreetorrville.orgFacebook.com/MainStreetOrrville
Twitter.com/DarrinatMSO