04/13/2023© 2014 Atmel Corporation1

MakerCon - Oslo 2014

Jo UthusOctober 2014

@AtmelMCUJo

2 © 2014 Atmel Corporation 04/13/2023MakerCon 2014 - Oslo, Norway

1980s

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64kB was not enough

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512kB was not enough… FlexibilitySCSI, RAM extension boards, multi-CPU architecture, hackers!

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1990s…

MakerCon 2014 - Oslo, Norway

The ’90s came with a manual..

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Hackers last century

Superstars today…

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Nerds go way back…

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Simultaneously in Trondheim, Norway

mid-’90s

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The AVR was born…

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1990s Marketing didn’t work…

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1990s… Atmel rethinking MCU ecosystem

…Inspired by Linux, GNU, open-source and hackers..

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Most importantly.... community

300,000

Users

1,5M+

Conversations

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After Billions of chips sold…

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2005 : This guy shows up…

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AVR @ heart of the heart of the Maker Community

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Then Atmel and Arduino is history..

Same principles.. Linux, Open Source, Community and Hackers..

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But how does Arduino add up for

Atmel?...

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Generated tons of great coverage for Atmel

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Branding and Revenue for Atmel

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…and it creates new disruptive products, new markets, industries, more business for Atmel…

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Atmel powered!

PancakeBot

Dancing Water Fountain

3D printing and micro-manufacturing with Robox

Open Garden Hardware

MakeSmith CNC

Crowd sourced gaming;balloon pop

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New Applications, Industries, Revolutions..

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of IoT Solutions will be provided by startups which are less than 3 years old by 2019 - Gartner

50%

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Zero to Maker

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Did Arduino and Makers impact

Atmel?

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Arduino and Makers Embedded with Atmel

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Atmel / Arduino Co-release (ArduinoZero)

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First release of Atmel WiFi with ArduinoAt World MakerFaire 2014

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Most importantly…

Arduino has created emotional connections at Atmel…

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AVR, Arduino and Makers create happy people

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Atmel Employees Engaged

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Employees with Families Bonding at MakerFaire

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Arduino turns Atmel into good people…

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In closing…we are the Maker enablers,

but the power is with you…

© 2014 Atmel Corporation37

© 2014 Atmel Corporation.

Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.

04/13/2023MakerCon 2014 - Oslo, Norway