The Evolving IP Market

HOW DID WE GET HERE?

Chapter 2

How Did We Get Here?

Ocean Tomo

INSIGHTS

IP Historical EvolutionM

ark

et

Deve

lop

men

tHigh

Low

Defensive Cross

Licensing

Congress

Competitive Litigation

Royalty Licensing

1. Period of Feudal Lords

1st Generation

Patent Cases Filed Since 1980

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000C

ases F

iled

IP Historical Evolution

Public Auction

s

Mark

et

Deve

lop

men

t

High

Low

Defensive Cross

Licensing

Congress

Competitive Litigation

Patent Pools

Royalty Licensing

1. Period of Feudal Lords

2. Rise of the Intermediary

Web Portals

Contingent Counsel

Bowie Bonds

1st Generation 2nd Generation

Changing Players

Patent Suits Initiated Against Fortune 100 From 2009-2011 By Plaintiff Type By Industry

Changing Claims

Ocean Tomo Insights

Ocean Tomo Insights

Ocean Tomo

INSIGHTS

The Evolving IP Market…to be Continued

Ocean Tomo Insights

Ocean Tomo Insights

Ocean Tomo

INSIGHTSJames E. MalackowskiPresident & CEOOcean Tomo, LLCjmalackowski@oceantomo.com@jmalackowski

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