ICE-CREAMLOUNGE

ICE CREAM PARLOUR - Branding, Identity

BriefCreate the brand and visual identity for a new Ice Cream Parlour, with an adult target audience.

ConceptWorking with the name ‘Devilicious’ I focused the ice cream parlour on a seven deadly sins theme with a twist. The parlour is aimed at adults who want a ‘devilicious’ escape from reality, and somewhere they can selfishly indulge.

FEDRIGONI - Branding, Promotion

BriefTo launch and promote Fedrigoni’s ‘Imaginative Colours’ Paper Selection Tool in the UK.

The tool consists of 4 fan style book, each of which contain samples of Fedrigoni’s special papers.

ConceptAnimals with recognisable patterns and colours are used to represent the four fan style books: Warm, Neutral Warm, Cool and Neutral Cool. The personality of each animal is reflected within the language used to explain the tool, as it aims at getting the audience to use their own animal instincts.

FEDRIGONI - Branding, Promotion

LCA GRADUATION - Branding, Promotion

BriefDesign the promotional material for the Leeds College of Art Graduation Ceremony.

ConceptThe promotional material for LCA Graduation needs a revamp, to be more of a prestigious keepsake, as a reminder of their special day. I also want to inspire the graduands, who are worried about going into the real world, through the use of quotations taken from successful artists and designers.

surface pattern designer

wallpaper collection

wallpaper collection

surface pattern designer

surface pattern designer

wallpaper collection

surface pattern designer

LOUISE TILER - Brand Identity

BriefCreate a logo for Surface Pattern Designer, Louise Tiler.

ConceptThe logo will be used across collateral so must stand out from the decorative, detailed designs that Louise produces. She envisaged an idea of the use of handrawn type, as it would work well in representing her style of work.

FIREFLY - Brand Identity

BriefCreate the brand and visual identity for an up-market restaurant.

ConceptThe style reflects the luxurious, private dining experience that the customer would receive at Firefly Lounge & Bistro. The identity works consistently across collateral.