Post on 18-Dec-2014
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OUR COMPANY PRESENTATION
WHERE DID WE COME FROM?
From iconic Byron Bay, Vitality 4 Life bring you health, wellbeing and vitality.
● Byron Bay the perfect fit ● It all began with our flagship product: Cold Press Juicers
● Still sold today, still the core of our business● 22 years ago- the first importer of cold press juicers
● Serving a niche market for the first 15 years
● Multi-national business AU/UK/EU/NZ/CA/HK● 250,000 juicers sold in Australia since conception
● Team of 40 employees across the globe
World-Class Warehouse Facilities
● 3000 square metres
● 20 rows, 6 bays, 4 levels high
● Operational since 2011
● Close to major cities
● Team of 10 employees
● Qualified service technicians
Cold Press Juicers are not just a standard product People should trust them because they will become
an integral tool on the way to living healthy Single-Gear Cold Press Juicers At Vitality 4 Life we envision
a healthy future for all our customers. Like the trust we instil in a physician, because we entrust in their
opinion, They have to trust the Vitality 4 Life cold press juicer because they will entrust it to facilitate
their journey to health.
● Specialising in more than just juicers, Vitality 4 Life offer a way to experience a healthy lifestyle
● We aim to offer a range of products for the home to facilitate a healthy lifestyle, our products specifically developed with this in mind
● Our products can improve all aspects of the user’s life. Fresh juice, fresh air, keeping fit, or relaxation.
● We believe that a healthy home creates a healthy you
But we are more than just a juicer company…
WHAT’S NEXT?
Vitality 4 Life’s Position
● Juicers are the backbone of this company- its where it all began
● Transitioned from a niche to mainstream product
● In the market a long time-haven't had the chance until now to sell into new markets
● We own the traditional market
● Time to make a move into consumer electronics market
● We’re ready and want to move now!
Vitality 4 Life and G&S Agencies join forces to give you, the customer a fantastic service
● All stores now fully serviced by a dedicated sales force
● V4L are represented around the country covering all states
● The G&S team are experienced and trusted in the industry
● G&S are trusted by many and have current long standing relationships with the likes of Delonghi, Kenwood and Sharp
In-store Promotion
● Retractable banners for branding
● Digital motion sensor POS videos in store supporting products and educating customers
● Experienced and confident demonstration staff to promote and facilitate in-store and full staff training with products.
Let's Analyse the Market
GFK Market Analysis
● Significant growth in smaller brands competing with key players in the consumer electronics market
● The market for premium consumer electronics is growing across all states.
● Increased consumption of products >$300
● Oscar Neo #1 Horizontal cold press juicer across Australia and 2nd key performer in cold press juicer category
● Vitality 4 Life- advantage position with same distribution as Juicepro
● Clean entry point for Vitality 4 Life
$700
$500
$300
$100
Price Comparison
Units Sold4,000 Oscars sold in 20105,100 Oscars sold in 201111,100 Oscars sold in 201285% increase from 11-12 FY
7,500 Oscars sold already in 2013
Units Sold600 Huroms sold in 20101,000 Huroms sold in 20119,000 Huroms sold in 2012800% increase from 11-12 FY
6,000 Huroms sold already in 2013
Newly launched by Vitality 4 Life in May 2013
The cold press juicer for beginners
Affordable price
In-Store promotion opportunities
Tried and Trusted
NOT ONLY A MATTER OF PRICE
A New and Affordable Juice Extractor
Price is a key selling factorThe juicer for cold press beginnersFunky, fresh and functional design elements Dual-stage extraction at a fraction of the cost Perfect for a younger market.
Committed warranty
Clean in 60 seconds
Our BEST selection of Vitality4life Cold Press Juicer video's on YOUTUBE.... Don't forget to SUBSCRIBE to our channel for more great Tips and Demonstrations
Specific TARGET
● Focus on health, wellbeing and lifestyle magazines
● Inserting media presence in the cycles generated by trade shows (NZ better home and living show)
● Local PR activity for events/festivals ● Soon-to-be introduction of celebrity
endorsement ● Increase digital PR
DIGITAL PR
DIGITAL PR 2012-13 – ACTIVITIES
Opening and managing Facebook page (Vitality 4 Life- Australia)and management in Facebook contests to AU media cycles (Father’s Day, Mother’s Day)
Opening and managing Twitter accounts
Opening and managing Google Plus profile
Management company channel on YouTube
Opening and management of Pinterest accounts
DIGITAL PR 2012-13 – ACTIVITIES
Reaching 11,446 fans on Facebook fan pageReaching 1,196 fans on BioChef fan page
Reaching 74 brand advocates on the Twitter profile
Reaching 423 subscribers on the Vitality 4 Life YouTube channel
2012-2013 SPONSORSHIP AND PARTNERSHIPS
● Masterchef Professionals Shine Australia
● Australia’s Next Top Model Shine Australia
● Choice Magazine Australian Consumer Juicer Market Research
We’re striving to
● Be in the best stores● Be visible
● Be at shows and special events to make the Vitality 4 Life brand more recognisable
● Be innovative with store installations● Be a key player in the consumer electronics market
www.vitality4life.com.au