Our Sponsors tell us that Public Radio is the most effective part of their marketing plan.

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Our Sponsors tell us that Public Radio is the most effective part of their marketing plan

Here’s why

Our Audience

2.9%9.4%

9.8%13.8%

Age Analysis

Source: Media Audit Dec 2008 – Jan 2009

Gender Profile

MaleFemale

Ethnicity Profile

Not Reported

Hispanic

Annual Income

3.1%6.4%

<15K15K-25K25K-35K35K-50K50K-75K75K-100K100K-150K150K+

Education Profile

HS Grad

Some College

College Grad

Adv. Degree

Public Radio’s signal extends throughout the region, ensuring that everyone who should hear

your message will.

Business Decision Makers

Source: NPR Profile 2009

274100

0 50 100 150 200 250 300

President of Co.

Vice-President

Sit On A Board

Owner/Partner

Manager

Avg. USA

Adults – 25-54 years old

7.16.7

WAMZ-FMWVEZ-FMPublic RadioWHASWGZB-FM

Household Income – 100K +

Public Radio

WAMZ-FM

WMJM-FM

WSFR-FM

College Degree (One or More Degree)

7.3 7.3

Pubilc RadioWHASWAMZ-FMWVEZ-FMWXMA-FM

Occupation – Professional/Tech.

9.88.8

Public Radio

WAMZ-FM

WXMA-FM

WJIE-FM

Internet/e-Commerce: 12+ Purchases Past Year

5.4 5.2

Public Radio

WAMZ-FM

WVEZ-FM

WSFR-FM

WQNU-FM

Public Radio listeners represent the money,

brains, and influence of Metro Louisville

And they love our sponsors

When price and quality are equal, you prefer to buy products from companies that

support public radio.

AgreeStrongly

Agree Disagree DisagreeStrongly

Don'tKnow

Source: Jacobs Media Underwriting Research Review June 2003

Your opinion of a company is more positive when you find out it supports

public radio

AgreeStrongly

Agree Disagree DisagreeStrongly

Don'tKnow

Source: Jacobs Media Underwriting Research Review June 2003

And respond to our sponsors’ messages

36 45 13 10

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

agree strongly

disagree

disagree strongly

don't know

Source: Edison Media Research: Underwriters Survey All Respondents – June 2007

The social and cultural values of public radio sponsors usually fit closely with

your own values.

14 51 24 2

0% 20% 40% 60% 80% 100%

agree strongly

disagree

disagree strongly

don't know

The products and services you hear on public radio are one you personally use

or purchase.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% saying "Yes"

Because of a sponsorship announcement on a public radio

station, have you considered a new product or service?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% saying "Yes"

station, have you visited a sponsor’s website?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% saying "Yes"

station, have you visited a store or location?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% saying "Yes"

Because of a sponsorship announcement on a public radio station, have you switched to a

different brand or service?

Because every client is different, we reject cookie-

cutter approaches to scheduling. Instead, we

customize every plan to fit our clients’ specific needs.

Rate Card

Louisville Public Media, WFPL-FM, WUOL-FM and WFPK-FM, has structured spot scheduling to generate maximum reach and frequency via all three stations. The rates below reflect the price for one announcement on each of the three stations. In other words, for $80 you will receive 1x on WFPL, 1x on WUOL and 1x on WFPK.

Monday – Sunday 6a-8p Equal Rotation $80Monday – Sunday 6a-12m R.O.S. $70Monday – Sunday 8p-12m $25*

Any TWO stations are available at a combo rate of $70 6a-8p, and $60 6a-12m. A single station is $60 6a-8p, and $50 6a-12m.

The rate for a specific program on a single station is $80. Any fixed position announcement on a single station is $90.

*$25 8p-12m rate applies only when spots are also scheduled 6a-8p. Rate for 8p-12m only is $40.Spots are limited to one per hour. Certain legal restrictions apply to the content of announcements. Louisville Public Media’s interpretation of FCC regulations applies in determining acceptability of wording used. Louisville Public Media maintains the right to reject language that is deemed incompatible with our broadcast mission. (See “Underwriting Policy”)

Put your message on Public Radio

Your customers get it

Gray Smith(502) 814 - 6521

gsmith@louisvillepublicmedia.org

For more information contact:

Our Sponsors tell us that Public Radio is the most effective part of their marketing plan.

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