Post on 05-Sep-2014
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Outlook on Paddlesports
Pamela S. Dillon Executive Director
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ACA Mission
• Promote canoeing, kayaking, and rafting as safe and enjoyable lifetime recreation, while working to protect and preserve the waterways on which those activities depend.
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ACA Overview
• Est. 1880, National Non-Profit 501c3• Approx. 50,000 members• 270 affiliated clubs/organizations representing
300,000 paddlers
• 4000 certified instructors• Canoe, Kayak, Raft, Swift Water Rescue
• Estimated 100,000 students taught annually
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Paddlesport Surveys
• Outdoor Industry Association’s Outdoor Recreation Participation Study
• The Leisure Trends Group• National Marine Manufacturer’s Assoc.• Consumer Nation (warranty card data)• National Survey on Recreation and
Environment• ACA member/non-member surveys
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Participation Study Terminology*
• A Participant is someone who paddles one-four times per year
• An Enthusiast is someone who paddles five or more times per year
• *OIA Study
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Recreational Boating: Popular and Growing
• NSRE found 76.5 million recreational boaters in 2002
• 48 Million used some form of Paddlecraft; 20.6 million went Canoeing; 20.2 million went Rafting; 7.3 million went Kayaking
• Kayaking is fastest growing segment of entire boating community at 182.5% over last seven years
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ACA Survey Results (2003)
• How long have you been paddling?
• Half the women (48%) have under 5 years experience vs. only one quarter (28%) of the men (members & non-members)
Years Members Non-Members
< 5 19% 49%
6-15 33% 26%
>15 48% 25%
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ACA Survey Results (2003)
• What are the top three reasons you participate in this sport?– The most frequently first mentioned reasons by
members and non-members• Relaxation (22%)
• Adventure (19%)
• Experiencing nature (19%)
• Exercise (13%)
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Top three reasons you participate?
– Adventure more important to men (21%) than women (13%)
– Experiencing nature more important to women (33%) than men (13%)
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We aren’t all in the same Boat
• Flatwater Canoeing• Whitewater Canoeing• Wilderness Tripping• Outrigger Canoeing • Dragon Boating• Canoe Sailing• Poling
• Recreational Kayaking• Sea Kayaking• Whitewater Kayaking• Squirt Boating• Surf Kayaking
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Paddlesport in the 70’sPaddlesport in the 70’sDriven by “Deliverance” and the 1972 OlympicsDriven by “Deliverance” and the 1972 Olympics
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Recreational Canoeing
Whitewater Canoeing
Flatwater Canoeing
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Whitewater Kayaking
Sea Kayaking/ Touring
Recreational Kayaking
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The Squirt KayakThe Squirt Kayak
Mid 1980’sMid 1980’s
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Kayaking Statistics (OIA 2001)
• Participant activity over 10 million participating at more casual frequencies.
• Steady Enthusiast levels - 2.2 million • All three kayaking types experienced
dynamic growth in Participant activity in 2001 - whitewater (50%), recreational/sit-on-top (30.4%), touring/sea (20%)
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Kayak Outfitting
Improvementsfor the 90’s
• Different sizes for different people
• Bigger cockpits for faster exits
• Shock-absorbing bulkhead footbraces
• Better Backbands for more support
• More Adjustable fittings for better control
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Whitewater Manufacturing Goes Big Time!
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Video Segment
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Participant Trends• Whitewater kayaking participation in
2002 showed the largest growth of any of the kayaking formats.
• The percentage of whitewater kayakers who participated at the highest levels of involvement has remained unchanged from 2001 - further confirming that the activity’s growth has been fueled by new Participants who are trying the activity for the first time and at more casual participation frequencies.
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0.8
1.0
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2001 2002
Participants Enthusiasts
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How to “Grow Boating Enthusiasts”*
1. Need good initial/ introductory experience often when young
*RBFF Market Research
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How to “Grow Boating Enthusiasts”:
1. Need good initial/ introductory experience often when young
2. Need friends/ mentors to give guidance and information
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How to “Grow Boating Enthusiasts”:
1. Need good initial/ introductory experience often when young
2. Need friends/ mentors to give guidance and information
3. Need access to equipment, water, and “guides”
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How to “Grow Boating Enthusiasts”:
1. Need good initial/ introductory experience often when young
2. Needs friend/ mentor to give guidance and information
3. Need access to equipment, information, and “guides”
4. Need ongoing support base including groups, organizations, clubs, publications, updates
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Outreach New Ideas to New Markets
• Address changing boat participation patterns and trends – increased numbers of women participants
– Appeal to Gen Xers/ Youth
• Make activity accessible to masses– Address minority participation
– Address participation by singles, couples, families, and seniors
• Survey, research, respond to changing trends
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National Outreach Needed
• Paddlesport participation is increasing
• Activity is attracting new, young boaters. Promote this!
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• Positive outreach needed to paddlers from agencies. Let’s work together to get paddlers involved, to build bridges to the paddlesport community, and to keep them ACTIVE in recreational boating.
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•Questions?