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Tokyo Business Meetup: Bean KnowledgePage Load Time and Its Affects on Your Business

Jeff CrawfordJC Digital Consulting

jeff@jcdigital.jp2016.6.23

Page Load Time• Definition:

– The time it takes to load a page on your PC Browser or Mobile Device.

• Why is it important?• How Fast Should it be?• What can you do?• Biggest Culprit to Page Load Time

Why is Page Load Time Important?

Per Amazon:Every 100 Millisecond delay in page

rendering resulted in 1% loss of sales for Amazon.

Greg Linden 2006: Make Data Useful

Per Walmart

From Intuit

Page Load Time 2 to 4 Seconds 5 to 7 Seconds 7 to 15 SecondsEffect on Conversions of improving Page Load time by 1 second

1% improvement per second

2% improvement per second

3% improvement per second

Effect of Page Load time on Conversions

Page Load Time: How Fast Should it Be?

• It Depends– If your Amazon, a 200 ms speed improvement

can equate to millions of dollars.– If you are starting out, a Goal of 4 to 5

seconds is good.

Recommended Tool: WebPageTest.org

WebPageTest.org #2: Results

WebPageTest.org #3: Detailed Results

Biggest Culprit To Page Load Time?• Images

– Images Not Compressed– Poor Image Selection– Too Many Images– Overuse of Background Images

• Solutions– Choose images wisely– Compress images before uploading to your site– Choose image sizes carefully

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Go and Conquer

Jeff Crawfordjeff@jcdigital.jp