Post on 08-Nov-2014
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DIAZ
Company Background P.A.P.A – “People Are Priority Always” Founder: John Schnatter Specialty: Pizza Third largest take-out and delivery pizza
in U.S. No. of stores: 13 (Philippines) 1st branch: Robinson Galleria
SWOT ANALYSIS
STRENGTHS• Quality control center• Strategic store location• Reliable customer service
WEAKNESSES• Limited menu items• Brand awareness• Franchise management
OPPORTUNITIES• Social media & Technology• Product diversification• Increasing population of market segment
THREATS• Competitors & New Entrants• Substitute• Rising cost• Increasing buyer s & suppliers power• ForEx
TOWS ANALYSIS
STRENGTHS• Quality control center• Strategic store locations• Reliable customer service
WEAKNESSES• Limited menu items• Brand awareness• Franchise management
OPPORTUNITIES• Social media &
Technologies• Product diversification• Increasing population of
market segment
SO• Establish stores
located in colleges/universities
• Tie up with credit card companies
WO• Introduction of
budget meals• Application through
Apple Store / Android Market
• Advertisement through social media (e.g. Facebook/ Twitter)
THREATS• Competiors & New entrants• Substitute• Rising cost• Increasing buyers &
suppliers power• ForEx
ST• Promos• Pricing
WT• Product
Differentiation• Additional menu
items• Efficiency inventory
management
Organizational Structure