• Parking Hours• 7:30am-4:30pm, Monday-Friday

• Reitz Union Parking• Open to public for a fee

GENERAL PARKING INFO

• Student Decal Type• Dependant on credit hours

• Faculty Decal Type• Dependant on affiliation

• 41,600 parking decals sold in 2011• Only 19,000 parking spots on campus

PARKING DECALS

• Fines range from $10 to $250• Average citation is $30• Common citations issued• 73,800 issued in 2011• Average number of citations issued on college

campuses was 57,400 in 2011

CITATIONS

• Funds the Department of Transportation and Parking Services projects

• Discouraging to students

WHERE THE MONEY GOES

• We conducted a survey to analyze the parking situation on the University of Florida campus

• The following questions were asked:– Are you male or female?– What grade are you in?– Do you have a car or scooter on campus?– If you have a car or scooter on campus, how many parking tickets have

you received?– Do you see a problem with parking on campus?– If your answer was yes to the previous question, briefly describe the

problem. – Do you think a mobile parking application that could help you locate

available parking spots would be useful?– Would you buy this application for $.99?

SURVEY

• The survey was sent out to University of Florida students

• We received 122 responses • Even distribution of Male and Female from the

various grade levels • 66% of the students who took the survey have

cars or scooters on the University of Florida campus

SURVEY

• If you have a car or scooter on campus, how many parking tickets have you received?

• 0 (24%), 1 (16%), 2 (14%), 3 (8%), 4+ (38%)

SURVEY

If you have a car or scooter on campus, how many parking tickets have you received?

0123More than 3

• Do you see a problem with parking on campus?– 90% of the students who took the survey believe

there is a problem with parking on campus.

• If your answer was yes to the previous question, briefly describe the problem.– The most common responses were:

• “There is not enough parking on campus”• “Ticketing is horrible.”

SURVEY

• Do you think a mobile parking application that could help you locate available parking spots would be useful?– 85% of the sample believe an application like

SmartPark will be useful and can help the parking situation.

SURVEY

• Would you buy this application for $.99?– 77% of the sampled students would purchase this

application for $.99.

SURVEY

Would you buy this application for .99?

YesNo

APPLICATION DESIGN

• MAP• EVENTS• CARPOOL• BLOG• SETTINGS

APPLICATION DESIGN THE MAP• GPS tracking• Specific decal matching• Directions to nearest lot• Custom destinations

APPLICATION DESIGN

EVENTS• Game days• Nightly parking lifts• Construction• Special events

APPLICATION DESIGN

CARPOOL• Link with others heading to campus• Input when and where• Connects through Facebook• Sorts by mutual friends & interests• Encourages Gators Going Green!

APPLICATION DESIGN BLOG• Information about software updates• Future plans

SETTINGS• Customize the application• Select decal type• Carpool settings

APPLICATION DEVELOPMENT 4 STEPS TO MAKING AN APPLICATION

• Hire a graphic designer• Hire one or more programmers• Maintain and update the application• Market it

APPLICATION DEVELOPMENT GRAPHIC DESIGN• Designs the layout• Creates buttons• Decides overall look and feel of the app

APPLICATION DEVELOPMENT PROGRAMMING• Takes the images and turns it into an app• Decides functionality• Will pick based on price and portfolio

APPLICATION DEVELOPMENT MAINTENANCE• Will keep programmer on staff• Fixes bugs• Creates software updates

MARKETING

• Flyers• Frat Tanks• Facebook• Public Relations

Marketing Costs Flyers $100

Apparel $600

Development Costs

Database Driven App $10,000

Graphic Design $500

Server Upfront $2,400

Maintenance Costs

Apple Fee $99/year + 30% sales

Server Monthly Upkeep $250/month

COSTS

Product Revenue $0.99/ download

Advertising Revenue $200/month for ad space (5 total)

REVENUE

Windows Marketplace

Palm App Catalog

Nokia Ovi Store

Google Android Market

BlackBerry App World

Apple App Store - IPhone

Apple App Store - IPad

$0.00 $5.00

$10.00 $15.00

Average Price Top 100 Grossing Applications

Average Price Top 100 Paid Appli-cations

Average Price All Paid Applications

• 77% of students said they would buy SmartPark

• 40% conservative estimate

15,835 x $.99= $15,676 Product Revenue12 x $1000= $12,000 Ad Revenue= $27,676 Total Annual Revenue

PROJECTED PROFIT

$700 + $12,900 +$3099 = $16,699 Annual Costs30% x $15,676 = $4702 Apple Fee= $21, 402 Total Annual Cost

$27,676 Revenue-21,402 Costs------------$6,274 Gross Profit

WHERE THE MONEY GOES