Parks Canada

Connecting Canadians to their National

Parks, National Historic Sites and National

Marine Conservation Areas

Morag Hutcheson

Manager, New Media

46 National Parks171 National Historic Sites4 National Marine Conservation Areas

• National direction, policy, standards & tools for use of new technologies, social media, video & broadcast

• Assistance & advice relating to use of new technologies (e.g. apps, AR, VR, exhibit and video technologies.)

• New media R&D , piloting & evaluation – cost amortized over Agency

• National broadcast, video & new media initiatives

• Manage the national photo and video collection

• Tools & training to build Agency capacity

• Have Fun

New Media Strategies & Investment Team

Youtube Channel: launched in 2007, 600 videos, 7000 subscribers, Over 4M views. https://www.youtube.com/user/ParksCanadaAgencyhttps://www.youtube.com/user/ParcsCanada

Twitter: launched in 2009 (National account has over 150,000 followers). 86 accounts across Canada.

Facebook: joined in 2011 (National account has over 200,000 likes). 102 accounts across Canada.

Instagram: joined in Dec 2016, 68 posts, 15.5K followers and 97 following.

Social Media

Social Media

#sharethechair#PartagezLaChaise

#ShowUsYourPass#MontrezVotreCarte

Facebook Live from Winterlude

Explora – Mobile Tour

• Engaging location-specific tours of PC places that are self-guided.

• Enriched visitor experience with GPS, multimedia, games and AR.

• Flexible and efficient platform requiring no infrastructure.

• Adapts easily with changing targets, messages or operations.

• Common platform – cost amortized across the entire Agency

Explora – Mobile Tour

National Apps – Learn to Camp

National Apps – Canada 150

Green Screen App

Select Image

Take Photo

Share with Friends!

Street View Progress To Date

• 75% of Parks Canada places have been visited for collects.

• Published 159 sites (39 NP, 115 NHS, 4 NMCA and 1 Canadian Landmark)

• Collect is ongoing; will soon have 44 NP and 116 NHS for a total of 165 published sites.

• Uses Google Street View imagery to create VR experiences.

• Allows explorers to participate in a guided and narrated virtual field trip experience..

• Will be piloted and evaluated at outreach events and at partner venues (aquariums, museums etc.) and festivals this summer.

Google Expeditions

• Multi-Partner; Multi-Platform.

• Unique outdoor concerts heard live via wireless headphones & broadcast on multiple platforms.

• Audience: young adults aged 18-24

• Locations: Banff National Park; Fundy National Park.

• Partners: CBC Music, Talent Management, Record Labels, Sennheiser, Provincial Government Tourism Industry.

• Reach & Visibility: National TV and Radio broadcast; collaborative social media coverage; contests.

Quietest Concert Ever!

Video / Photo Collection & Production and Broadcast

Thank youQuestions?