Parody AdvertisementGroup 1

Mastercard Priceless Commercials “Lights! Camera! Ads! One Creative team,

one great idea, lots of hard work. The result? The priceless campaign, a Madison Avenue Cinderella Story. Nine years. 160 Commercials. A whimsical mix of emotion and commerce that will make you laugh and cry and quite possibly use your master card.”

-master card website

Link to “Home” Commercial We chose the Master card priceless ad to

parody. http://www.priceless.com/film/nowshowing.ht

ml

Point of View Someone you can trust Master card is trying to relate to viewers lives Camera angles are at eye level

Posture People are playing baseball Actors are young, Casual Realistic Carefree Carefree so that you are more willing to spend

money

Position Logo strategically placed at the bottom right

hand corner at beginning of commercial Position of logo is subtle Uses bright colors to intensify master card

image

Person The person chosen to narrate the Mastercard

Priceless Ad’s typically sounds like a normal person.

It is always a man He has a casual tone Does not have an accent All American business man

Person Continued The speaker is chosen to appeal to an

audience who is the middle class. The speaker is talking to an audience that

deals with everyday situations, i.e. the home commercial

Appeals Plain Folks Appeal: the commercials as a

whole, always try to appeal to the common person.

Even tries to appeal to children with some commercials that seem to be magical and or animated.

This particular commercial is appealing to those who love baseball and demonstrate how the sport is with out borders.

Priceless Parody Ad

Erika Sanchez Ryan Marren Lauren Rodriquez Breeze Kanikula

Leaving England to come to America…

...Hundreds of Pilgrim Lives

Settling on Native American land…

…25,000 American Indian Lives

Becoming the strongest economic

country in the world…

…millions of global lives

Freedom…

…Priceless…Priceless

There’s Some Things Americans Can’t Have...

For Everything Else…

…THERE’S ALWAYS WAR