Post on 24-Feb-2016
description
transcript
Revised Graphic
Standards
CONTENTS
1. Logo
2. Grid System
3. Typography
4. Formatting
5. Examples
LOGO
Logotype
Style Sheet
Heading 1
Display
Caption 1
subtext 1
Heading 2
Caption 2
subtext 2
Heading 3
Source/Credit
Body Text
Franklin Gothic Heavy/Designer’s Choice
Graphic Designer’s Choice
Subtitles
Headlines and Display Type
Pull-out Quotes
Section Headings
Caption Introduction
Caption Main Text
Photo Sources and Works Cited
Page Number, Publication, and Issue
Article Genre, Title, and Author By-line
Paragraphic Text
Franklin Gothic Demi
Minion Pro Bold (Small Caps)
Franklin Gothic Demi/Designer’s Choice
Franklin Gothic Book
Minion Pro Regular (Small Caps)
Franklin Gothic Heavy
Franklin Gothic Book
Minion Pro Regular
Font
20pt
?
10pt
10pt
14pt
10pt
10pt
10pt
9pt
10pt
Size
24pt
?
12pt
12pt
18pt
12pt
12pt
12pt
9pt
12pt
optical
?
optical
optical
optical
optical
optical
optical
optical
optical
KerningLeading
(Ab)Use
d u k e u n i v e r s i t y’s i n t e r n at i o n a l m a g a z i n e
Do not apply extra ef-fects such as outer stroke, gradients, or drop shadow to the logo.
Do not distort the logo, especially by stretching or squishing it.
Do not change the type-faces of the logo.
GRID SYSTEM
The Grid
Grid Rules
The grid which forms the basis of the Passport layout is adapted from an example on The Grid System website that divides a letter page into 12 columns and 12 rows based upon the rule of thirds.
To construct the 12x12 grid, go to layout>create guides.To adjust the baseline grid, go to indesign>preferences>grids...
If you are constructing the grid yourself, here are the specifications:
Margins
Columns
Rows
Baseline Grid
Top & Sides: 36pt
Number: 12
Number: 12
Start: 36pt from top
Bottom: 48pt
Gutter: 12 pt
Gutter: 12pt
Increments: 12pt
1. No body text may occupy the top two rows of the layout. This area is intended as negative space to offset the density of the written page. However, you may place article titles or im-ages here.
2. Set aside space for your article’s minimap. If your article starts on the reverso (left page), then your minimap will occupy the 2x2 block of cells in the upper lefthand corner. If your article starts on the recto (right page), then it will occupy the upper righthand cor-ner.
3. Unless you have a very good reason to do otherwise, use the grid as a tool to align differ-ent objects with one another. If you are going to break away from the grid structure, then have a very good reason for doing so. “It looks cool,” is not sufficient justification.
Example Grids
The grid consists of 12 columns, so you may easily group these into three larger columns that envelope the bulk of your body text.
Take advantage of flow lines be-tween rows and columns to delin-eate your grid’s cells and position various elements on the page.
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890;:’”!?@#$&*()+=
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
;:’”!?@#$&*()+=
Typefaces
—Minion Pro—Minion Pro is an Adobe Original typeface released in 2000. This typeface is an update to the typeface Minion designed by Robert Simbauch in 1990.
Minion Pro channels classical letterforms from the late Renaissance, a period during which typefaces were elegant, beautiful, and readible. These aesthetic and functional char-acteristics recombine in Minion Pro to create a highly readible a versatile typeface useful for both body text and display typesetting.
Franklin Gothic was designed from 1903 to 1912 by Morris Fuller Benton. Named after Benjamin Franklin, the font was one of the first Grotesk letterforms generated America.
Despite a brief eclipe during the 1930s by Eu-ropean geometric typefaces, Franklin Gothic remains popular today. Its large x-height, short ascenders & descenders, and robust forms make it highly legible, and are perfect for display settings from magazine headlines to posters and signs.
—Franklin Gothic—
Style Sheet
Heading 1
Display
Caption 1
subtext 1
Heading 2
Caption 2
subtext 2
Heading 3
Credit 2
Credit 1
Body Text
Franklin Gothic Heavy/Designer’s Choice
Graphic Designer’s Choice
Subtitles
Headlines and Display Type
Pull-out Quotes
Section Headings
Caption Introduction
Caption Main Text
Works Cited
Photo Sources
Page Number, Publication, and Issue
Article Genre, Title, and Author By-line
Paragraphic Text
Franklin Gothic Demi
Minion Pro Bold (Small Caps)
Franklin Gothic Demi/Designer’s Choice
Franklin Gothic Book
Minion Pro Regular (Small Caps)
Franklin Gothic Heavy
Minion Pro Regular
Franklin Gothic Book
Minion Pro Regular
Font
20pt
?
10pt
10pt
14pt
10pt
10pt
10pt
8pt
8pt
10pt
Size
24pt
?
12pt
12pt
18pt
12pt
12pt
12pt
12pt
9pt
12pt
optical
?
optical
optical
optical
optical
optical
optical
optical
optical
optical
KerningLeading
FORMATTING
Images
Squares
1. All images must be in CMYK color mode. To check the color mode of an image or convert it, open the file in Photoshop and go to image>mode>cmyk.
2. All images must be at least 300dpi. To check the size/resolution of an image, open it in Photoshop and go to image>image size.
1. A square must precede the author byline and follow the final line of body text.
2. The height of a square should equal the x-height of the line of text with which it is paired. The x-height is the height of a lower case ‘x’ or the height of a line of small capitals.
1 unit 0.5u
x-height
1u0.5u
x-height
Text
1. Do not set body text over an image. All body text must be set over white or a solid color for readibility.
2. All body text is justified with the terminal line aligned left. To justify, use InDe-sign’s paragraph controls located in type>paragraph.
3. The first line or poignant phrase (whichever is shorter) of each article is set in small caps. Designers may choose to start an article with a drop cap of 3 lines.
4. Delineate new paragraphs via either indentation or skipping a line (but not both). To indent, use the paragraph controls.
5. Italicize foreign words, unless it is a proper noun or dialogue in a foreign lan-guage.
6. Cite photos as follows:
photo by Jane Doe
or
all photos by Jane Doe unless otherwise cited
7. Author bylines are written in small caps as follows:
by John Smith
8. Do not place Subtext 1 content (page number, publication, and issue) over an image.
EXAMPLES
Credit 1
subtext 2
subtext 2
Heading 1
Display
Display
Caption 1
subtext 1
Heading 2
Caption 2
subtext 2
Heading 3
Credit 2
Credit 1
Body Text
Example & Legend
Heading 2
Body Text
Caption 1Credit 1 subtext 1
Heading 3
EXAMPLES
Example: Culture Article
EXAMPLES
Example: Photo Essay