Patty Nolan’s BookBranding

Advertising Dialogue Marketing

PublicationsInteractive

EventsTrainingProposals

Branding

Detroit Renaissance– Brand Identity– Developed with Detroit

creative community– Promotes Detroit’s

Creative Corridor– www.detroitmakeithere

.com.

Branding

DADA Gala– VIP event at NAIAS– Artists, luxury autos

and VIPs– Sneak preview drew

exclusive crowd

Advertising

Long Form TV– 28-min. program

hosted by Cal Ripken offering a sneak peek at the 1999 Silverado

– Included data-capture and follow-up

– Scored high in GM DRI testing

Advertising

GM Goodwrench– Print ad — placed in

Winston Cup Scene every time the GM Goodwrench NASCAR team won

– Specific to race track– Also worked on

national TV and radio spots

Advertising

GM Goodwrench– Leverage

championship win of sponsored NASCAR driver

– Promote brand loyalty

Advertising

American Plastics Council– Promoting ecological

benefits of stronger, lighter materials in a practical application

– Also worked on national TV spots (Plastics Make it Possible)

Advertising

GM Performance Parts– Uses analogy of

winning NHRA drag heats to emphasize durability of Performance Parts

Advertising

DOW– Part of a national

TV/print campaign to promote goodwill

– Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”

Dialogue Marketing

Silverado Direct Mail #1– 2 million truck

owners– Offer of

collectible prints

– Promote “sneak preview”

– 10% response rate

Publications

Action Track– Pontiac owner

magazine– Article on Pontiac-

sponsored College Comedy Tour —featuring Jerry Seinfeld

Interactive/Digital

Web, email, online ads, mobile, widgets, etc.– Familiar with SEO

metatag parameters– Current with social

media best practices

Interactive/Digital

Detroit Theatre Examiner– Currently reviews local

theatre for examiner.com

– http://www.examiner.com/examiner/x-3981-Detroit-Theater-Examiner

Interactive/Digital – Co-op Banner Ad

Digital – Banner CampaignDigital ads created to

support TV and print ad campaign

Digital – Banner Campaign

Digital – Banner Campaign

Interactive/Digital – B2B TargetSupport for

Dermatologists– Presence at

convention supported by online resource for doctors and patients

Event – NAIAS Press Reveal

Dodge Aspen– Created a

snowstorm in Cobo Hall

– Worked with NYC “Slava’s Snowshow”

– Generated great media coverage

– http://tinyurl.com/nf56g9

Events – PR Stunt/Reveal

Insignia Press Event– Created buzz factor

with “crashed” craft– Hoisted on crane 2

days prior to event – “Dropped” Insignia in

front of live audience and driven onto stage

– http://tinyurl.com/megy2j

Events – PR StuntJeep Operation Altitude– Dropped Jeep from a

helicopter in front of live audience

– Event promoted dealer support for overseas troops

– Created 6 versions of script to cover all possible scenarios

– Footage made ESPN and other unlikely spots

Events – Consumers

Mobile Launch Center– Traveling theater with

full-sensory experience– 10-minute presentation

on the 1999 Silverado– Traveled to existing

Chevy Truck events– Doubled as a 21-city

training tour property

Events – CES KeynoteConsumer Electronics Show– Created Keynote

Address for GM CEO– First ever live car

reveal during a keynote– Made use of 50’ screen

with multimedia presentation

– Unprecedented coverage in non-auto media

Events – International

Chevrolet Premiere Night in Paris– Party for media and

elite guests in historic Pavillon Dauphine

– Included two drive-on reveals in restricted party venue

– Featured top DJ and professional hip-hop dancers

Events – Public Affairs

DaimlerChrysler Expo– Event for Washington,

D.C. influencers – Created an entire town

inside expo center– Demonstrated product

relevance with every touch-point

Training

Tahoe & Suburban– Two city, 2-day

immersion event– Video series and

Resource Guide distributed for in-dealership sustainment

Training - Interactive

Silverado HD Self-Study– Part of Duramax

Diesel Certification

– Supported by Web-based testing

Proposals

GM Global ConnecTour– Concept for expansion

of Disney/GM Test Track experience

– Featured two animatronic hosts

– Included provision for interactive data capture

Proposals

Cadillac CTS & The Monticello Motor Club – Developed

proposal on behalf of client that earned CTS ‘official car’status at prestigious private track

White Papers

Fear &

Loathing in Financial Services

Interactive Design, Financial Websites,

and the Economic Downturn

Marketing to Women in the Online

Hunter-Gatherer Society

Using digital anthropologyto drive insights that lead to

meaningful dialogbetween a brand and its

women customers.

Contact InformationPatty Nolan– 248-765-0798– www.nolancreativeservices.com– www.LinkedIn.com (patty nolan) – Twitter @pnolan– http://www.examiner.com/examiner/x-3981-Detroit-Theater-

Examiner

– 4162 Farner AvenueWaterford, MI 48329

– irishgreenpatty@gmail.com