INNOVATING LIKE A MILLENIALPAU GARCIA-MILA

INNOVATION?

Cassette: 20%

Vinyl: 80%

1980’s

20001990Cassette: 3%Vinyl: 0%

CD: 97%

1980

Cassette: 0%

CD: 27%

Downloads: 62%

Ringtones: 9%

20001990 20131980

Cassette: 0%

CD: 27%

Downloads: 62%

Ringtones: 9%

20001990 2013

Vinyl: 2%

1980

INNOVATION

pau@pau.emailPau Garcia-Milà

40+ years of innovation

pau@pau.emailPau Garcia-Milà

40+ years of innovation

vs.

Last 8 years of innovation

pau@pau.emailPau Garcia-Milà

pau@pau.emailPau Garcia-Milà

2005

2013

2005

2005

pau@pau.emailPau Garcia-Milà

From useful to easyIn India, Mobile Internet Traffic Surpassed Desktop Internet Usage in May, 2012 - Other Countries to Follow

0%

20%

40%

60%

80%

100%

12/08 6/09 12/09 6/10 12/10 6/11 12/11 6/12

% o

f In

tern

et T

raff

ic

Desktop Internet

Mobile Internet

India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 11/12

Source: StatCounter Global Stats, 11/12 16

pau@pau.emailPau Garcia-Milà

From useful to easyIn India, Mobile Internet Traffic Surpassed Desktop Internet Usage in May, 2012 - Other Countries to Follow

0%

20%

40%

60%

80%

100%

12/08 6/09 12/09 6/10 12/10 6/11 12/11 6/12

% o

f In

tern

et T

raff

ic

Desktop Internet

Mobile Internet

India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 11/12

Source: StatCounter Global Stats, 11/12 16

4 BABIES

12 SMARTPHONES

ARE WE ALREADY IN THE “MILLENIAL ERA”?

MILLENIALS’ INNOVATION =

INTERNET OF THINGS!

ARE WE ALREADY IN THE “IOT ERA”?

8/10 ARE RELATED TO IOT !

IS NOT ABOUT CREATING

IS ABOUT MIXING

$ 220,95 (Amazon)

$ 30 (Amazon)

$ 19 (Amazon)

$ 3 (Amazon)

$ 220,95 (Amazon)

$ 67 (DIY)

$ 220,95

$ 220,95

WHY IS MOTOROLA STILL SELLING BABY

MONITORS?

pau@ideafoster.com

ACT LIKE A START-UP

IDEAS&

CODE&DATA&

BUILD&LEARN&

MEASURE&

80%&of&start9ups&changed&plans&

THANK YOUpau@paugarciamila.com