Social Games on MobileDirector, Business Development

Paul Chen

PapayaMobile Introduction

Global mobile SNS centered around social

games and virtual goods

The Future of Social Games

VS.

# PC Users x 3 = # of Mobile Subscribers

The Rise of the Smartphone Long Tail

High End Smartphone & Tablets• iPhone/iPad World Wide• Android World Wide• RIMM World Wide

Mid-Entry Level Smartphone & Tablets• Android in China & Emerging Markets

Social Games: Online vs Mobile

Online Mobile

Distribution Distribution

Viral Mechanisms Viral Mechanisms

Monetization / Billing

Monetization / Billing

User Behavior User Behavior

Different

Different

Different

Different

Online Distribution

Platform Channel

Mobile Distribution

Platform Channel

The Web

Mobile Platform Considerations

User Base 16.7% Market Share 25.5% Market Share

Content Top of the Line Still Maturing

Fragmentation Limited App StoreEnd DeviceOS Revision

Return Policy No Returns 24 Hour Return

In-App Purchases Mature Just Introduced

App Submission Lengthy Immediate

Viral Mechanisms

Online Mobile

Social Network Mobile SNS

Email Email

SMS

Papaya Fish 3D Gone Viral

#2 & #4 Rankings 24 Hrs After Release

Papaya SNS enables push for high downloads

High rankings then enables organic growth

Mobile Billing Solutions

iTunes Google Checkout Credit Card Billing

Paypal Carrier Billing 2011

Carrier Billing

Credit Card Billing

In-App Transactions Key!!

User Behavior

Avg. Visits per Month: 27

Avg. Time per Visit: 9 min

Avg. Visits per Month: 55

Avg. Time per Visit: 3 min

Monetize on a Mobile User’s Impatience!!

Source: comScore, PapayaMobile Data

Papaya – Your Mobile SNS Solution

Android Features Papaya Support

True Social Networking

User Profile w/ Avatar Yes

Newsfeed Yes

Games Invitation Yes

Internal Emails Yes

Maximum Gamer Interactivity

Global/Local/Multiple Leaderboards Yes

Chat Rooms Yes

Challenges Yes

Maximum Monetization

In-App Purchase Yes

Virtual Currency System Yes

Offer System (w/ SDK) Yes

Papaya Game Engine Yes

Thank You!

paulchen@papayamobile.com