Pay Per Click

Online Marketing

• Marketing of products or service through internet is digital marketing.

• These marketing method is used by companies who directly contact with the customer.

PPC

• Pay Per Click is basically a type of online marketing.

• The ads appear on the Google when we search the keywords were paid.

• When we click an ad, it must be paid by the advertiser.

• Each ad pays differently based on several criteria.

How each ad pays?

Ad pays

• A website contains more keywords related to what all services they offer.

• Some keywords are popular and some were not.

• Quality score of keywords decide how much for each keyword pays.

Ad pays

• Quality score is determined by the popularity And other factors of the keyword.

• Higher the quality score of a keyword costs only less and lower quality score costs higher.

Needs of PPC marketing ?

Necessity of PPC

• PPC marketing should handle with more careful.

• Daily status of the website should notice.

• if we not works systematically the chance for loosing the money is more.

• At the same time, PPC can be more benefited if it works properly.

THANK YOUPlanet Media , Australia