Post on 08-Jul-2015
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On the 50 Startups blog we discussed several ways to
manage payments from multiple websites with a single
Paypal account. For a recap of your options see One
Paypal Account, Multiple Websites: Solved
Linking one PayPal account to several email addresses
was found to be the best solution.
•Trust – We want to provide a seamless buying experience
during & after a transaction, with consistent naming and
branding throughout
•The default PayPal settings provide a sloppy experience
for your customer
We walk through your PayPal settings step-by-step to show
you:
1. How to link additional email addresses to your Paypal
Account.
2. How to customise the checkout pages for each of
your websites
Once logged into paypal, you can access your account
settings by clicking (not hovering) the “Profile” tab at the top
If yours is a „personal‟ account, you need to upgrade to a „premier‟ account.
It doesn‟t cost anything, and is virtually the same but it allows you to accept
credit card payments from people without a Paypal account.
There should be an option to upgrade if required
On the left menu (still on the Profile page) click „My Personal Info‟.
You may currently have only 1 email address listed but you can have up to 8. Click „update‟ then „add‟ and add your new email address (addresses should preferably contain your website domain such as dave@50startups.com.au).
Now when a customer makes a payment to any email address listed here via PayPal the money will go to your account.
Steps 3-6 will customise your account to control what the buyer sees
when they purchase. These options are accessed by clicking “My
Selling Tools” in the “profile” area.
Click update and scroll to the bottom of page. Here we can control
what appears on the credit card statement of a buyer. This is done so
that they recognise who the payment was made to.
Note: This is the only setting that cannot be customised to each email address. You can set it to
whatever you want, but Paypal only allows this to be set for the entire account, so your own name
or an umbrella business name must be used.
Click Update, then ADD to add a new page style
The important settings to edit are:
Page Style Name: You can use your website name or an abbreviation.
Header Image URL: This option allows your website banner to be shown
at the top of the Paypal payment pages.
Note: Your image must be hosted on a secure (https) server (why?
Read more here).
The next slide outlines a very simple solution for this step!
1. Go to www.sslpic.com
2. Upload the desired banner image from your computer (size
750×90 pixels and less than 50kb)
3. Enter your email address and submit
4. Check your email. They send you a link to your (now securely
hosted) image.
5. Copy and paste this URL into the Header Image URL field
Then SAVE
This has added our website banner to the payment page in paypal.
If you‟re doing this for multiple sites, you need to add a new page
style for each different website.
Click update and check/edit the following preferences:
“Auto-return” (returns buyer to your website after purchase) should be
OFF if you‟re selling from multiple sites, because we can only specify
one auto-return URL.
Return URL (if using for a single site): enter URL for the page you want
the customer to be returned to after payment (usually a „payment
confirmation‟ or „thank you‟ page)
“Paypal account optional” should be ON (IMPORTANT so you can sell to
non-paypal buyers)
The remaining options won‟t need touching (should all be off).
The final step required for selling a product is to create a “Buy Now‟
or “Add to Cart” button for customers to click.
This button contains the details of your product (e.g. Name and
Price), the particular email address you are directing payment to, and
(once we are done) the appropriate banner (or Page Style) that
Paypal will show.
On the „Create a Button‟ page, enter the vital info such as product
name and price (and which of your email addresses you want it
linked to)
Then at the bottom you‟ll see Step 3 – Customise Advanced
Features (Optional). Click on this step and scroll down to Advanced
Variables at the bottom (see image below).
Check the “Add advanced variables” box, then in the box, enter:
page_style=PageStyleName
So if you created a Page Style in step 4 called bobstrees, then when
you create a Buy Now button on your Bob‟s Trees website, you‟ll
enter page_style=bobstrees.
Result: When the customer clicks your Buy Now button, your
matching website banner will be shown even after they move onto
the Paypal site.
You must must must test your setup once you‟ve finished.
Have your husband/wife/family member/friend make a purchase on your
site (you can refund them afterwards).
Look over their shoulder and note all the identifying features on each
new page the customer sees during checkout and afterwards
Review their Paypal payment receipt (for consistency) and any
confirmation emails from your website.
Best practice would be to take a screenshot of every point of contact or
communication between the customer and your business during your test
run.
If you are having trouble with any of these steps, please visit this blog
post, which describes the steps in more detail. Please leave a
comment if you get stuck or have any questions.
This guide was created by Dave Gillen www.50startups.com.au