Post on 04-Jan-2016
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PBRL 425 Assignment 5-2
Team Crisis Communication Plan Presentation
BP Gulf oil spill crisis
John Turnbull Brittany Schwartz
BP Gulf oil spill crisis
Current Crisis Explosion April 20, 2010. 11 killed, 17 injured
Pressure from both Public and Government
5,000 to 10,000 barrels of oil per day leaked
Oil moves onshore 2 months later
BP takes responsibility but blames other companies
Spill aftermath….stats and efforts
BP Gulf oil spill crisis
PR Done to date Quick Press Release Response
Bad PR response
Stopping the leak and cleaning up
Established clean up sites
Social Media Communication
BP Gulf oil spill crisis
PR Assessment Agree that BP did all they could despite circumstances
Quick action from CEO
Webcam setup
Setup funds for insurance claims and oil workers
New engineering and PR challenge to company
BP Gulf oil spill crisis
Alternatives / Recommendations Having a plan before the accident
Taking the full responsibility
Not belittling the circumstances
Opening the gateway to communication
BP Gulf oil spill crisis
Questions?
Images from BP.com , SeattleTimes.com and Franklin.edu