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Unit 4 Sensation and Perception pt. 2

http://www.psychologie.tu-dresden.de/i1/kaw/diverses%20Material/www.illusionworks.com/index.html

Perception a process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events

Stare at the black dot in the middle. You should see the outer edges of the circle fade away!

Chapter 8

Sensation and Perception

http://www.michaelbach.de/ot/

Selective Attention

• Focusing conscious awareness on a particular stimulus to the exclusion of others

• The ability to focus on one stimulus at a time

• Allows a person to function in a world filled with many stimuli

• People with ADD have trouble doing this.

What Does This Say? Now Read It Again!

Selective Attention Test

http://www.youtube.com/watch?v=vJG698U2Mvo

Inattentional blindness refers to the inability to see an object or a person in our midst. Simmons & Chabris (1999)

An example of selective attention is:

Cocktail Part Effect: ability to listen to one voice among many.

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Change Blindness Change blindness is a form of inattentional

blindness in which two-thirds of individuals giving directions failed to notice a change in the

individual asking for directions.

© 1998 Psychonomic Society Inc. Image provided courtesy of Daniel J. Simmons.

Dateline: Did you see that? July 16, 2010 http://www.msnbc.msn.com/id/38154937/ns/dateline_nbc-the_hansen_files_with_chris_hansen/

Color Vision

Two Major Theories

Trichromatic Theory

Three types of cones:

• Red

• Blue

• Green

• These three types of cones can make millions of combinations of colors.

• Does not explain afterimages or color blindness well.

Opponent-Process theory

The sensory receptors come in pairs.

• Red/Green

• Yellow/Blue

• Black/white

• If one color is stimulated, the other is inhibited.

Opponent Processing Theory

Does this make your eyes all

weird out??

Opponent processing theory: we see in pairs

Psychology, 4/e by Saul Kassin ©2004 Prentice Hall

Afterimage is where you see the image afterwards.

Opponent Process- Afterimage Effect They are caused by fatigued cells in the retina

responding to light.

• Stare at the eye of the red parrot while you count slowly to 20, then look immediately at one spot in the

empty bird cage. The faint, ghostly image of a blue green bird will appear in the cage.

• Try the same thing with the green cardinal. A faint magenta bird will appear in the cage.

• The ghostly birds you see here are called afterimages. An afterimage is an image that stays with you even

after you have stopped looking at an object. The back of your eye is lined with light sensitive cells, called

cones, which are sensitive to certain colors of light. When you stare at the red bird, your red-sensitive cones

adapt to the light and lose their sensitivity. When you shift your gaze to the white background of the bird

cage, you see white (minus red) where the red-sensitive cells have become adapted. White light minus red

light is blue-green light. That's why the afterimage you see is blue-green and in the shape of a parrot. The

same thing happens when you stare at the green bird, but this time it's the green-sensitive cones that adapt.

White minus green light is magenta light, so you see the afterimage as a magenta cardinal.

http://www.michaelbach.de/ot/col_lilacChaser/index.html

Sensation and Perception • Perception is essentially an interpretation and

elaboration of sensation. Therefore, sensation refers to the initial steps in the processing of a stimulus.

These pictures should look similar

The True Picture

The Famous Mona Lisa…Frown or Smile

The Famous Mona Lisa…Frown or Smile

Our experiences shape how we perceive things:

Let us try something out:

You are about to witness the perpetrator of a crime!

Describe what you saw. Keep in mind, that this is a police investigation and that your

testimony can be used in a court of law.

Young lady or Old lady?

1 . P a s t e x p e r i e n c e s

“ S t a r s p a n g l e d _ _ _ _ _ _ _ _ _ _ _ _ _ _ ”

2 . M o o d s , A t t i t u d e s , a n d V a l u e s

H a v i n g a b a d d a y a n d “ t h i n g s ” s e e m t o s n o w b a l l

3 . N e e d s

I f y o u ’ r e h u n g r y , y o u t h i n k a b o u t …

4. What the group believes

W e h a v e a t e n d e n c y t o , “ g o a l o n g w i t h t h e c r o w d . ”

S E E I N G – H E A R I N G – T O U C H I N G – T A S T I N G – S M E L L I N G

• What is seen in the center figures depends on the order in which one looks at the figures:

– If scanned from the left, a man’s face is seen.

– If scanned from the right, a woman’s figure is seen.

Psychology, 4/e by Saul Kassin ©2004 Prentice Hall

Perceptual Set is a tendency to perceive or notice some aspects of the available sensory data and ignore others.

Perceptual Set is a tendency to perceive or notice some aspects of the available sensory data and ignore others.

Perceptual Set is a tendency to perceive or notice some aspects of the available sensory data and ignore others.

Bruner & Minturn, 1955 illustrated how expectation could influence set by showing participants an ambiguous figure '13' set in the context of letters or numbers e.g.

The physical stimulus '13' is the same in each case but is perceived differently because of the influence of the context in which it appears. We EXPECT to see a letter in the context of other letters of the alphabet, whereas we EXPECT to see numbers in the context of other numbers.

Auditory Illusions

If the sounds do not work click here for link.

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Perceptual Illusions

Illusions provide good examples in understanding how perception is organized. Studying faulty perception is as important as

studying other perceptual phenomena.

Line AB is longer than line BC.

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The images are exactly the same except for the thick black area in the right image (an example of the Poggendorff illusion (1860)). In the figure on the right, there appear to be two continuous diagonal lines: a red and a blue line. What occurs in your visual system that could account for the appearance of the continuous diagonal lines?

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3-D Illusion

It takes a great deal of effort to perceive this figure in two dimensions.

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Impossible Triangle

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Perceptual Organization

When vision competes with our other senses, vision usually wins – a phenomena called visual

capture.

How do we form meaningful perceptions from sensory information?

We organize it. Gestalt psychologists showed that a figure formed a “whole” different than its

surroundings.

Perceptual Illusions

Perceptual Constancies The Ames Room

• A specially-built room that makes people seem to change size as they move around in it

• The room is not a rectangle, as viewers assume it is.

• A single peephole prevents using binocular depth cues.

Psychology, 4/e by Saul Kassin ©2004 Prentice Hall

The image above is constructed from about 7,000 randomly placed dots. In a sequence of frames, the dots in a square were randomized again, such that each of the subsequent frames has a different randomization pattern in a selected square area. The squares selected for randomization were constructed from 1/10 of the X and Y values progressively from the lower left to the upper right along the diagonal of the matrix. Dots change randomly within the succession of squares, but no dots move along the diagonal, despite the appearance that they do.

Perceptual Interpretation

Perceptual Adaptation

(vision) ability to adjust to an artificially displaced visual field

prism glasses

Perceptual Set

a mental predisposition to perceive one thing and not another

Perceptual Set: Schemas

What you see in the center is influenced by perceptual set

What if we could sense everything?

Life would hurt.

So we can only take in a window of what is out there.

This is the study of psychophysics: relationship between physical stimuli and our psychological experiences to them.

Binocular Cues

• We need both of our eyes to use these cues.

• Retinal Disparity (as an object comes closer to us, the differences in images between our eyes becomes greater.

• Convergence (as an object comes closer our eyes have to come together to keep focused on the object).

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Organization of the visual field into objects (figures) that stand out from their surroundings

(ground).

Form Perception

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Grouping Principles Gestalt

• Proximity – Seeing 3 pair of lines in A

• Similarity – Seeing columns of orange

and red dots in B

• Continuity – Seeing lines that connect

1 to 2 and 3 to 4 in C

• Closure – Seeing a horse in D

Psychology, 4/e by Saul Kassin ©2004 Prentice Hall

Perceptual Organization Gestalt Laws of Grouping

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1. Closure

2. Proximity

3. Continuity

4. similarity

Proximity

Perceptual Organization: Closure

Gestalt grouping principles are at work here.

Do you see triangles?

Perceptual Organization: Grouping Principles

Gestalt grouping principles are at work here.

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Grouping & Reality

Although grouping principles usually help us construct reality, they may occasionally lead us astray.

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The General's Family There are 9 people in this picture, called The Generals Family, which is a work by the Mexican artist Octavio Ocampo. There are nine different faces in this picture combining to make up the face of the General and to tell the story and the secrets of his life. Although perceived as a distinguished gentleman of solid stock, the images of his past betray his emergence from a peasant family and his impoverished beginnings. We see his mother and father, his wife and other members of his family, even his dog (masquerading as his hand) and as you study the painting you see behind the facade and read the story of a remarkable life...

A Man With Ivy Leaves Around Him, but Do You See a Couple Kissing?

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Depth Perception

Visual Cliff

Depth perception enables us to judge distances. Gibson and Walk (1960) suggested that human

infants (crawling age) have depth perception. Even newborn animals show depth perception.

Inner

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Binocular Cues

Retinal disparity: Images from the two eyes differ. Try looking at your two index fingers when pointing them

towards each other half an inch apart and about 5 inches directly in front of your eyes. You will see a “finger

sausage” as shown in the inset.

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Binocular Cues Convergence: Neuromuscular cues. When two

eyes move inward (towards the nose) to see near objects and outward (away from the nose) to see

faraway objects.

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Monocular Cues Relative Size: If two objects are similar in size, we perceive the one that casts a smaller retinal image

to be farther away.

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Monocular Cues Interposition: Objects that occlude (block) other

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Monocular Cues

Relative Clarity: Because light from distant objects passes through more light than closer objects, we

perceive hazy objects to be farther away than those objects that appear sharp and clear.

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Monocular Cues Texture Gradient: Indistinct (fine) texture signals

an increasing distance.

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Monocular Cues

Relative Height: We perceive objects that are higher in our field of vision to be farther away than those that are lower.

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Monocular Cues Relative motion: Objects closer to a fixation point

move faster and in opposing direction to those objects that are farther away from a fixation point,

moving slower and in the same direction.

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Monocular Cues Linear Perspective: Parallel lines, such as railroad

tracks, appear to converge in the distance. The more the lines converge, the greater their

perceived distance.

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Monocular Cues Light and Shadow: Nearby objects reflect more light into our eyes than more distant objects. Given two identical

objects, the dimmer one appears to be farther away.

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This illusion has been around for a while, and we were recently reminded of it again by Chris Stevenson, from London.

Hard as it may be to believe, the two squares A and B are actually the same color. There are different ways of proving this, and we have seen some elegant solutions.

http://www.psychologie.tu-dresden.de/i1/kaw/diverses%20Material/www.illusionworks.com/html/shadow___ball.html

http://www.psychologie.tu-dresden.de/i1/kaw/diverses%20Material/www.illusionworks.com/html/shadow.html Shadow one

• Brain Games 1

http://www.youtube.com/watch?v=PN1NAiM55hU&feature=related

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Size-Distance Relationship

The distant monster (below, left) and the top red bar (below, right) appear bigger because of

distance cues.

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Psychology, 4/e by Saul Kassin ©2004 Prentice Hall

Perceptual Constancies Shape Constancy Have you ever noticed, for example, when you approach the dinner table that the shapes of the plates do not change? When you look at them from some distance away from the table, the shapes of the round plates are elliptical on your retina. The only time that the image of a round plate is approximately round on your retina is when you look at it straight on. If you are not sure what I mean, look at the dinner plate demo.

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Perceptual Constancy

Perceiving objects as unchanging even as illumination and retinal images change. Perceptual constancies include constancies of shape and size.

Shape Constancy

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Kittens raised without exposure to horizontal lines later

had difficulty perceiving horizontal

bars.

Blakemore & Cooper (1970)

Sensory Deprivation

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Perceptual Adaptation

Visual ability to adjust to an artificially

displaced visual field, e.g., prism glasses.

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Students recognized a caricature of Arnold Schwarzenegger faster than his actual photo.

Features on a Face

Face schemas are accentuated by specific features on the face.

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Eye & Mouth Eyes and mouth play a dominant role in face

recognition.

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Portrait artists understood the importance of this recognition and therefore centered an eye in their paintings.

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To an East African, the woman sitting is balancing a metal box on her head, while the family is sitting under a tree.

Cultural Context

Context instilled by culture also alters perception.

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Human Factors & Misperceptions

Understanding human factors enables us to design equipment to prevent disasters.

Two-thirds of airline crashes caused by human error are largely due to errors of perception.

Is There Extrasensory Perception?

Extrasensory Perception controversial claim that perception can occur apart from sensory input

telepathy clairvoyance precognition

Parapsychology the study of paranormal phenomena

ESP psychokinesis

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Claims of ESP

1. Telepathy: Mind-to-mind communication. One person sending thoughts and the other receiving them.

2. Clairvoyance: Perception of remote events, such as sensing a friend’s house on fire.

3. Precognition: Perceiving future events, such as a political leader’s death.

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Premonitions or Pretensions?

Can psychics see the future? Can psychics aid police in identifying locations of dead bodies? What about psychic predictions of the famous

Nostradamus?

The answers to these questions are NO! Nostradamus’ predictions are “retrofitted” to

events that took place after his predictions.

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Putting ESP to Experimental Test

In an experiment with 28,000 individuals, Wiseman attempted to prove whether or not one can psychically influence or predict a coin toss.

People were able to correctly influence or predict a coin toss 49.8% of the time.

Subliminal Stimulation

• Below one’s absolute threshold for conscious awareness.

• Show clip

Does this work?

Yes and No

•Slide studies showed some emotional reactivity (called priming a response).

•The effects are subtle and fleeting.

Subliminal Messages

Stimuli below our absolute threshold. Backmasking 25th frame Do Subliminal Messages work? Probably a placebo effect

1) The Pepsi Cool Can

In 1990, Pepsi actually withdrew one of its “Cool Can” designs after someone protested that Pepsi

was subliminally manipulating people by designing the cans such that when six-packs were stacked

at grocery stores, the word SEX would emerge from the seemingly random design. Critics alleged

that the red and blue lines on the “Cool Can” design were far from random <27>.

Backmasking

• http://jeffmilner.com/backmasking/index.html