Post on 21-Jan-2016
transcript
PEMBRIDGE
NESTA and Scotland’s Futures Forum3rd September 07
The Creative Industries in Scotland: A time of change
hugh.mason@pembridge.netwww.pembridge.net
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Meet some creatives
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No - nogoal set
£0 -£500k
£500K -£1m £1m -
£5m £5mplus
No timescale
Less than 3yrs
3-4yrs time
4-5yrs time5-6yrs time
0
5
10
15
20
25
30
35
No
. of
Fir
ms
Firms Ambitions: Number of firms setting a financial goal and a timescale
Most Creative IndustriesSMEs do not seem to
have commercial goals.
Eg, in this recent survey ofregional film and TV
firms, >80% haveno commercial goal.
They are simply not onthe agenda of
economic growth
“It’s growth, Jim, but not as we know it”
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Lesson 1: be clear what ‘growth’ means
Doing great work?Cultural WealthWork focus
Building a better world?Social WealthWorkplace focus
Making money?Economic WealthMarket focusPerhaps 5% of SMEs
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Creating Economic Wealth
ArtScience
£
Products& Services
CultureResearch
InnovationCreativeIndustry
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Lesson 2: It’s all about IP
ArtScience
AestheticTechnical
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So how to support growth?
Starting at the bottom
The Comfort Zone
The Uncomfortable Journey
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Lesson 3: go with the survivors
Unwilling to
answer
Don't know
£5m - £50m
£2m - £4.99m
£500,000 - £1.99m
£250,000 -
£499,999
£100,000 -
£249,999
£60,000 - £99,999
£30,000 - £59,999
£10,000 - £29,999
Less than
£10,000
turnbanding
100
80
60
40
20
0
turnbanding
Turnover Band
Nu
mb
er
of
SM
Es
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VALUE REALISORSReady for payback
ACQUIRERSHungry to buy
VALUE CREATORSSet for growth
VALUE GROWERSMaking the journey
UNSOPHISTICATEDHobbyists, Clubs
Maturity
High
Medium
Low
Small Medium Large
Size
Climbing the stairway to heaven
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Stand – a Scottish success story
• Balanced Team• Clear commercial vision• Ambition to build value• Award winning creative• Solid client base
• Don’t need cash to grow• They wanted mentoring