Post on 21-Apr-2017
transcript
12 Killer Tactics for Trade Show Success
A live webinar by
12 Killer Tactics for Trade Show Success
Pre-show At-show
Post-show
About Udi Ledergor Four-time VP Marketing
Planned and managed hundreds of trade shows around the globe
Author of the #1 Amazon Best Seller, The 50 Secrets of Trade Show Success
bit.ly/showsecrets
Pre-Show
Look out for our specials!
Let’s meet!See our
new XYZ at the show!
Generate Buzz
Devise Compelling
Sales Campaigns1.
Define2.
Implement3.
Promote
Success criteria Products
Promotions Target retailers
Pricing & special offers Digital & printed
collateralBooth staff training
Pre-show promotions
Booth Design
Bold Colors
Do the Opposite
Use Little Text
Minimalistic Graphics
At showAt-Show
“Hunters”Customer acquisition
outside the booth
A-Team
“Customer Champs”Order takers
inside the booth
Differentiate Your In-booth Experience
Engage Customers
outside booth
Ask & listen
to customer
needs & preference
s
Quicklyzero in
on relevant products
Offer new customer
introductory
pricing
New Customer Acquisition
Flawless Order Taking• Save Time
• e-Catalog curated for the show• Promotions set in advance• Barcode scanning for fast product ordering• Be prepared for limited wi-fi
• Impress• In-stock indicators• Supportive information• Immediate order confirmation by email &
hard copy
• Eliminate Errors• Eliminate paper work• Immediate order confirmation
processing
Configure your catalogs, promotions, pricing, workflows
Interactive, sales-driven e-catalog
Complete view of your customers
Simple ordering, with B2C-like shopping cart, even when offline
Post showPost-Show
Continuallye-ngage your
customers
Remind them about the
gift you gave them
Give them another gift like a coupon or limited- time offer
Collect qualifying
information which will help you segment
Keep in touch with timely,
relevant offers
1 2 3 4
Follow-upmissed meetings Send link to
online catalog onB2B e-Commerce site
For existing customers, send limited-time quote based on past orders and show promotions
Analyze show results – key metrics
New Vs. Existing
Customers
Total Sales by
Customer
Total Sales by
Product
Total Sales by Rep
Average Order Size
Sales Campaign
Effectiveness
Calculating Your Trade Show ROI
At-Show Sales
+ Future Sales Originated at Show
- Investment in Show
= Trade Show ROI
Pre- show
At-show
Post-show
1. Generate buzz2. Schedule meetings in advance3. Devise compelling sales campaigns4. Design an awesome booth
2. Your A-Team: “hunters” and “order takers”3. A differentiated in-booth experience4. Customer acquisition clockwork5. Flawless order taking
2. Ongoing e-ngagement3. Follow-up missed meetings4. Analyze show results5. Calculate ROI
• Mobile order taking, CRM, merchandising, and B2B e- Commerce
• Mobile-first: 100% offline• Integration to ALL leading
ERP and Accounting systems
• 1000+ customers – brandsand wholesalers
©2015 Pepperi Ltd. All rights reserved. Strictly Confidential
Do you want to improve your trade show performance?
Increase your overall B2B sales?
26
Want to see how you can easily implement, manage, measure and
control sales campaigns?
https://www.pepperi.com/request-a-demo/
©2016 Pepperi Ltd. All rights reserved. Strictly Confidential
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