Post on 05-Apr-2018
transcript
7/31/2019 Pepsi Distribution vs Coke
1/18
7/12/12
PEPSI
7/31/2019 Pepsi Distribution vs Coke
2/18
7/31/2019 Pepsi Distribution vs Coke
3/18
Click to edit Master subtitle style
7/12/12
Pepsi Distribution Process
DSD is a method of delivering products from a
distributor directly to the retail store, bypassing aretailers warehouse.
7/31/2019 Pepsi Distribution vs Coke
4/18
Click to edit Master subtitle style
7/12/12
Pepsi Distribution Process
Broker Warehouse Distribution (BWD) is a methodof delivering the products to distributor.
Vending & Food Service (V&FS) systems is a
method of delivering products to the Restaurants.
7/31/2019 Pepsi Distribution vs Coke
5/18
7/12/12
Pepsi Distribution Channel
ManufacturerManufacturer
Distributor
Restaurant
Retailer
7/31/2019 Pepsi Distribution vs Coke
6/18
Click to edit Master subtitle style
7/12/12
Role of Pepsi companys
salesperson
Ensure stock availability Reach target distributors Sets a target for distributors Stay updated about the competitiors
7/31/2019 Pepsi Distribution vs Coke
7/187/12/12
Role of Pepsi distributorssalesperson
Retain existing customers
Ensure increased salesAttract new customers
Ensure supply of right products
Ensure timely payment
7/31/2019 Pepsi Distribution vs Coke
8/187/12/12
SRI SAI AGENCY (PEPSIINVOICE)
7/31/2019 Pepsi Distribution vs Coke
9/18
7/12/12
Challenges of Pepsidistributors salesperson
Target new outlets
Win over competitorsCope up with sales during adverse
climatic condition
7/31/2019 Pepsi Distribution vs Coke
10/18
7/12/12
COCA COLA
7/31/2019 Pepsi Distribution vs Coke
11/18
7/12/12
Role of Coca Colassalesperson
Daily movement of products
Availability of stockGood relation with customer
Achieving target
Regular feedback
7/31/2019 Pepsi Distribution vs Coke
12/18
7/31/2019 Pepsi Distribution vs Coke
13/18
7/12/12
NAME OF THE OUTLETS(COCA COLA)
7/31/2019 Pepsi Distribution vs Coke
14/18
7/12/12
Different types of outletalong with their no.s
Bakery shops
Caf
Chat cornerIce cream parlor
Condiments
Juice corner
Provision, Departmental store
Hotel
124
29
3518
52
63
72
7/31/2019 Pepsi Distribution vs Coke
15/18
7/12/12
Total no. of outlets are 519
7/31/2019 Pepsi Distribution vs Coke
16/18
7/12/12
Problems faced by COKE
Distribution channel- not available in rural areas
Low promotional strategies.
Maintaining the same quality through out the
globe.
Its very difficult for pepsi co. to cope up with theircustomers expectations.
7/31/2019 Pepsi Distribution vs Coke
17/18
7/12/12
Promotional tools of PEPSIand COKE
Price promotionsCoupons
Free gifts and free samples
Installment offers
Consumer contests
Trade showsNewspapers
Scratch schemes
7/31/2019 Pepsi Distribution vs Coke
18/18
7/12/12
COMPARISION
PEPSICOCA COLA
Longer channel
Indirectdistribution
Target is less
Main salesthrough bars &restaurant
Shorter channel
Directdistribution
Target is more
Main salesthrough bakery &
juice corners