LAUNDRYSHOP

Anna Katrina C. Perez

PRE-NBV

INTRODUCTION

organized

clothes

neat+

clothes=

idea

laundry shop

DEFINITION OF SERVICE

washingpressing&

of clothes

Purpose

Give service to those people who are busy and have no time washing or

pressing their clothes

MARKETING ASSUMPTIONS

Feliza Jazz Commercial Building

Malolos City, Bulacan

24 sq m

Rent Expense (monthly)

Php 7, 000

Businesses

Households

Target Market

- Local Hotels and Inns- Catering Services- Spa

Secondary Data

Competitors

Panda Cleaners

No. 65 Paseo del Congreso, Malolos City, Bulacan

1 km away from my location

A and J Laundry Shoppe1.5 km away from my location

Catmon, Malolos City, Bulacan

CLOTHES BLANKETS COMFORTERS CURTAINS

PANDA CLEANERS PHP 33 PHP 50 - -

A AND J LAUNDRY SHOPPE

PHP 35 PHP 40-45 PHP 65 PHP 45-50

COMPETITORS(Pricing List)

Price List

HOUSEHOLDS

Clothes

BlanketsCurtainsComforters

Php 30-35/kg

Php 40-45/kgPhp 45-55/kgPhp 60-65/kg

Php 250, 000

Starting Capital

Php 80, 000

Php 76, 000

+

+

Php 40, 000 each

Php 38, 000 each

INITIAL COSTS

2 WASHING MACHINES

2 DRYERS

Php 80, 000

Php 76, 000

RENOVATION

LAUNDRY MATERIALS (detergent soap, fabric conditioner, bleach)

Php 50, 000

Php 10, 000

TOTAL Php 216, 000

MONTHLY OPERATING EXPENSES

WAGES AND SALARY

RENT

WATER AND ELECTRICITY

MISCELLANEOUS

Almost 2,000 Laundry Shop Business Registered

Registration Regional Metro Manila Total

DTI 427 (44%) 533 (55%) 990

SEC Unidentified Unidentified 828

Total 1, 818

Source: Businessguide Inc.

Why do Laundry?

Currently, 50% of the potential household market is availing of laundry services.

Source: Businessguide Inc.

% PRICING33% P100 25% P100 – P199 20% P200 – P299 10% P300 – P399 8% P400 – P499 4% more than P500

Source: Businessguide Inc.

Based on SurveyClass B,C,D, respondents

INDUSTRY PROFILE

entry

and

exitbarriers

Critical Success Factors

Family Business

Large Family Network

Family

Willingness to Succeed

Obstacles to Success

Competitors

Possible Juridical and Ethical Problems

• Cheating the weights of the clothes• Employees might steal the clothes• Clothes be torn or ripped off