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Published by Nestlé Waters Corporate Communications Department
Text: Nestlé Waters
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NWMT.CorporateCommunication@waters.nestle.com
®Nestlé Waters, July 2016
Nestlé Waters Management & Technology, S.A.S, a simplifi ed corporation with capital of €38 113, SIREN 393 204 516 RCS Nanterre
2016 marks the 150 years of Nestlé. 150 years of bringing Good Food - Great Waters - and Good Life to billions of people around the world.At Nestlé Waters, we are proud of this milestone and wish to celebrate and share our achievements with our consumers, partners, stakeholders and, of course, within our community of Nestlé employees worldwide.This Yearbook will walk you through an overview of our performance in 2015, our highlights across all the countries we operate in, and our unrivalled collection of well-loved brands. Sparkling or still, global or local, festive or family-friendly, each and every one of them helps us to build and maintain consumer trust and loyalty.Since our very beginning, we have focused on enhancing people’s quality of life with healthy hydration. At Nestlé Waters, more than anywhere else, we know that water is more than something we all need to drink; it is a whole life experience.2016 also marks the beginning of our next 150 years and reinforces our commitment to participating to a healthier future for the communities we work and live in and more globally for all the generations to come. ”
Marco SettembriChairman & Chief Executive O� cerNestlé Waters
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04 I LOOKING BACK AT OUR HIGHLIGHTS I
Looking back at our highlights
JUNE
Nestlé Pure Life Healthy Hydration ad takes fl ight in JordanNestlé Waters Jordan airs a 20-second pre-flight video ad on board Royal Jordanian Airlines planes. The ad features Nestlé Pure Life, and reminds passengers just how important it is to stay hydrated while in the air.
JULY
Tour de France fans enjoy special treats with Vittel Vittel offers special treats for the 12 million fans lining the route of the Tour’s 102nd edition. Some lucky spectators are selected to become the brand’s Morning VIPs, meeting competitors and getting a taste of the excitement at the start village. Others join Vittel’s 17-vehicle caravan, helping refresh the thirsty crowd and enjoying a prime spot as the winners pass the post. And ten amateur cyclists are chosen to ride the last kilometres of some of the stages, just like the real champions!
UK-Ireland wins S.Pellegrino Young Chef Award At Expo Milano 2015, where S.Pellegrino is the official water for both the overall exhibition and the Italian Pavilion, Mark Moriarty is voted S.Pellegrino Young Chef 2015 by a panel of top chefs. The Irishman beats off competition from 19 other young chefs from all over the world with a dish of celeriac baked in barley.
Worldwide engagement to combat heatwaves Nestlé Waters is continuously engaged in bringing emergency relief to regions hit by natural disasters. During the heatwave which claims 1,000 lives in Pakistan, 80,000 litres of Nestlé Pure Life® are donated and distributed to centres for heatstroke victims in Karachi, the country’s largest city. In Canada, Nestlé Waters Canada donates over 300,000 bottles of water to Project Water, a Toronto-based organization that distributes bottled water to the homeless and needy who suffer particularly from dehydration during the summer. And during Paris’ summer heatwave, Nestlé Waters donates some 25,000 bottles of water, which are handed out by humanitarian emergency services to the region’s marginalized populations.
AUGUST
Nestlé Waters Iran organizes Lavasan Day for a cleaner environment Nestlé Waters’ Iranian team organizes a large-scale waste collecting event along the banks of the Lavasan river north-east of Tehran. Nestlé Waters staff join volunteers from the local community to collect bags of waste.
SEPTEMBER
Nestlé Pure Life Belgium promotes healthy hydration for kids For its Back to School campaign, the Nestlé Waters Belgium team raises families’ awareness of the importance of healthy hydration for children. The campaign, featuring Looney Tunes characters as its mascots, is rolled out on billboards across Belgium, and POS displays in the shape of a yellow school bus promotes the Nestlé Pure Life® product portfolio in retail outlets.
An active lifestyle with Nałęczowianka Nałęczowianka’s national campaign invites consumers to abandon their slippers and go out and exercise, with a small bottle of water at hand to keep hydrated! Lucky consumers win vouchers for sport shoes, and a major event in Warsaw encourages people to exchange their slippers for a pair of New Balance shoes.
Sanpellegrino Sales Campus helps youth employability As part of Nestlé’s worldwide “Global Youth Initiative”, Sanpellegrino concludes the 2nd edition of the Sanpellegrino Sales Campus. 24 talented students complete six-month internships in sales, supply chain and manufacturing. The programme goal is to help the young interns develop professionally, while also attracting the young talents who will become future Nestlé leaders.
A new identity to boost Home & Offi ce Delivery in the US Nestlé Waters North America launches ReadyRefresh by Nestlé®, a new nationwide name and identity for its Home & Office Delivery service. The new identity brings all regional spring waters and beverages under one banner, with a new website and social media pages. The goal is to boost competit iveness in an age of highly responsive, consumer-centric delivery services.
OCTOBER The Ripple Eff ect encourages hydration in the USFor the 2015-2016 school year, Nestlé Pure Life® partners with Michele Obama’s “Drink Up” campaign and After-School All-Stars (ASAS), a non-profit organization, to encourage America’s youth to drink more water. ASAS provides after-school programs to keep low-income, at-risk children safe, and
2015
I LOOKING BACK AT OUR HIGHLIGHTS I 05
Nestlé Pure Life Healthy Hydration ad takes
fl ight in Jordan
The Ripple Eff ect encourages hydration in the US
UK-Ireland wins S.Pellegrino Young Chef Award
Tour de France fans enjoy special treats with Vittel
A new identity to boost Home & Offi ce Delivery in the US
An active lifestyle with Nałęczowianka
Sanpellegrino Sales Campus helps youth employability
THE RI
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A littl
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06 I LOOKING BACK AT OUR HIGHLIGHTS I
S.Pellegrino and Vogue Italia combine food and style
A state-of-the-art factory for Sanpellegrino Group
Spreading awareness about water through the Blue Book
Ozarka and Zephyrhills highlight their local roots
La Vie Vietnam helps protect the environment
Vittel joins forces with top French chef for the festive season
Nestlé Pakistan provides clean drinking water for local communities
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help them succeed in school and life. The Ripple Effect campaign will provide nearly one million servings of water to kids on ASAS programme, thereby helping US mums as they strive to get their kids to drink water.
NOVEMBER
Recycling goes to school in Argentina Nestlé Waters plays a leading role in the Tunuyán Verde campaign in Argentina’s Mendoza region. The campaign’s aim is to reduce the number of PET bottles ending up in canals, rivers and ditches. Local primary schools use special containers to collect used plastic bottles, which are then sorted, compacted and sold for recycling. The money raised from the 440 kg of PET collected in 33 primary schools helps buy books, computers and furniture for the schools.
Vittel joins forces with top French chef for the festive season To mark the festive season, Vittel releases a new limited edition in partnership with Michelin-starred chef Michel Roth. The limited edition is served in 1-litre, 50 cl and 25 cl formats in French restaurants, hotels and cafes. A silkscreened 1-litre bottle, signed by the chef, is also sold in selected stores in Paris alongside a New Year’s menu specially concocted by Roth, who declares that “Vittel is a fi ne water, which has the good taste to respect both the dishes and the wines that it accompanies.”
Sohat scores a big hit on social media Sohat launches an online movie specially designed for social media, and accompanies the launch with strong in-store activation: extra displays and visibility at POS, games and activations to boost sales, and fl yers to encourage online participation. In best-selling outlets, promoters hand out instant gifts to Sohat consumers, such as weekend
trips, sport vouchers and yoga classes. Sohat’s Facebook page proves a huge success, with over 18,000 interactions recorded, while the online movie is watched by more than 430,000 viewers.
DECEMBER
A state-of-the-art factory for Sanpellegrino GroupSanpellegrino Group announces it will open a new bottling plant at Castrocielo in the Lazio region of central Italy. The plant will bottle Nestlé Vera brand mineral water, t h e r e b y c o m p l e t i n g t h e G r o u p ’s multisourcing project in Italy: it will now have four sources across the country, and this will favor local distribution and help to decrease road transport. The Castrocielo plant will offer best-in-class performance in energy savings, through the use of solar power, green energy from renewable resources, LED lighting, and heat recovery systems. It will bottle some 220 million litres of water in the fi rst year, and will employ 24 people, mostly young graduates from local high schools.
Ozarka and Zephyrhills highlight their local roots Ozarka (Texas) and Zephyrhills (Florida), two of Nestlé Waters North America’s regional spring waters, launch a spectacular advertising campaign to inform the public that their 100% natural spring waters are sourced and distributed locally. Entitled “From here. For here”, the campaign focuses on popular gathering points such as farmers’ markets and football stadiums. It emphasizes the brands’ regionality and reminds people that they have been a part of their communities’ fabric for over a century.
S.Pellegrino and Vogue Italia combine food and style S.Pellegrino joins forces with fashion icon Vogue Italia to launch a stylish limited-edition bottle worldwide. The label features fashion
sketches that pair style with gastronomy, along with the “Fine Food & Style” tagline.
Nestlé Pakistan provides clean drinking water for local communities Nestlé Waters CEO Marco Settembri inaugurates a clean drinking water facility for a village community of 5,000 people located next to the Nestlé Sheikhupura factory in Pakistan. Nestlé Pakistan has now created 7 such facilities as a part of its Community Engagement Program, and has signed an agreement with WWF Pakistan to implement the Alliance for Water Stewardship (AWS) standard in its factories. During his visit to Pakistan Marco Settembri also launches United for Healthier Kids, a pioneering programme initiated by Nestlé to help parents establish healthier eating, drinking and lifestyle habits for their children.
JANUARY
La Vie Vietnam helps protect the environment La Vie receives recognition from the Vietnamese government for implementing eco-friendly programmes, including waste collection, wastewater treatment, energy and water savings, and commitment to community welfare. La Vie is the only beverage company in Vietnam to be rewarded in this manner.
Spreading awareness about water through the Blue Book The Blue Book is a one-of-a-kind publication designed to help al l Nest lé Waters’ employees to better understand water and the benefi ts of healthy hydration. It is part of the Blue Book Employee Ambassador programme, which enables employees to spread awareness about water both inside and outside Nestlé Waters.
2016
08 I LOOKING BACK AT OUR HIGHLIGHTS I
Thailand reduces both costs and carbon footprint Nestlé Waters Thailand implements a series of programmes to improve its supply chain efficiency. In the country’s southern region, a new Regional Distribution Centre is opened, and road transportation is replaced by sea freight. As a result costs, carbon footprint and transit time to customers are all reduced. In Bangkok, the company also starts replacing its diesel fleet by natural gas vehicles, to cut CO2 emissions and combat pollution.
FEBRUARY
Acqua Panna’s new 50 cl bottle sets out to conquer the worldAcqua Panna’s new 50 cl PET bottle showcases the taste, beauty, heritage and charm of its home region of Tuscany, which is world famous for its history and gastronomic heritage. The new premium look bottle, ideal for on-the-go consumption, sets out to win consumers’ hearts in Germany, Russia, USA, MEA and Italy.
Minéré launches new health and well-being campaign in Thailand Natural mineral water Minéré launches its “Prove the real you” web campaign. Highlighting the fact that health and well-being are created from the inside out, the campaign leverages Minéré’s original purity, which comes from a deep natural aquifer. The campaign features a well-known actor and triathlete as the healthy lifestyle ambassador, and a special programme to engage viewers in well-being activities.
MARCH
Henri Nestlé, healthy hydration pioneerIn 2016 Nestlé celebrates its 150th anniversary and remembers that back in the 19th century, its German-born founder Henri Nestlé was the original believer in healthy
hydration. Before going on to create the “Farine Lactée” infant food that improved the lives of countless families and made him a household name throughout the world, Henri Nestlé started out manufacturing still and carbonated water and “fizzy” lemonade. Realizing the importance of making pure spring water available to the community, he also financed a large public fountain in the Swiss village of Glion where he retired. Bottled water has remained an essential part of Nestlé’s portfolio ever since!
A special tribute to water on World Water Day To mark World Water Day on March 22, Nestlé Waters presents an inspirational film* entitled The Five Senses of Water and launches, with the Project WET Foundation, a new series of TOGETHER 4 WATER activities, through which children in communities close to Nestlé Waters factories learn how to cherish water and protect it. In 2015, over 1,000 employees and some 25,000 children from 30 countries are involved in these events, which reaffirm Nestlé Waters’ commitment to water stewardship across the world.
APRIL
China wins innovation award for its anti-fake systemNestlé Waters China wins an innovation award for its revolutionary, 4-layered “anti-fake system”, which helps prevent counterfeiting of 5-gallon bottles. The new system allows consumers to clearly identify a genuine Nestlé Pure Life product, in a Chinese market where bottles of drinking water with inferior quality and fake branding abound. The anti-fake system helps boost consumer trust and serves as a strong example of food safety in the Chinese market.
A new factory in Nigeria A new Nestlé Pure Life factory opens at Abaji in Nigeria. The new plant is Nestlé Waters’ most modern water processing facility in
Central and West Africa. It will also host a Technical Training Centre to develop young engineers’ skills. The investment confirms the Group’s commitment to providing families in Nigeria with an affordable and convenient daily healthy hydration solution. Nestlé Waters Nigeria also supports Project WET, helping teachers raise children’s awareness about water conservation and proper hydration: in 2016, 6,000 schoolchildren in 115 schools in the Lagos and Osun states follow the programme.
Egyptian schoolchildren are Water Heroes Nestlé Waters Egypt has been committed to Project WET since 2012, and 2016 sees a new level of engagement, with the launch of an original TOGETHER 4 WATER event. With the help of employee volunteers, local school children become Water Heroes by designing and implement ing the i r own water conservation projects, and then recounting their year-long experience in the form of a video diary.
Combining safer driving with health monitoring in Brazil Thanks to a special road training course at the factory, with a medical bus installed alongside, truck drivers at Nestlé Waters Brazil acquire a better grasp of safety standards, and at the same time have their health monitored.
* www.youtube.com/watch?v=beeSIaXwOXI
I LOOKING BACK AT OUR HIGHLIGHTS I 09
Henri Nestlé, healthy hydration pioneer
Minéré launches new health and well-being campaign in Thailand
Thailand reduces both costs and carbon footprint
Acqua Panna’s new 50 cl bottle sets out to conquer the world
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10 I EXECUTIVE COMMITTEE I
1 Marco SETTEMBRI Chairman& Chief Executive Offi cerNestlé Waterssince 2013Italian
2 David FINDLAYSenior Vice-PresidentTechnical,Water Resources& Environmentsince 2014British
3 Hubert GENIEYSSenior Vice-President Corporate Communicationsince 2009French
4 Paul ZOLLINGER Senior Vice-PresidentSupply Chain& Procurementsince 2016American
5 Muriel LIENAUSenior Vice-PresidentMarketing & Salessince 2015French
6 Lazaro RIVADEMARSenior Vice-President ASIA, OCEANIA, AFRICA since 2010Spanish
7 Jacques BODEVINSenior Vice-PresidentFinance & Controlsince 2013Swiss
8 Klaus HARTWIGVice-PresidentResearch& Development,Head of PTC Watersince 2010German
9 Denis CANSPresident FRANCE-BELGIUM since 2007French
10 Mathieu OVAERTHead of Nestlé Business Excellence Nestlé Waterssince 2016French
11 Tim BROWNPresident & CEO NORTH AMERICA since 2013American
12 Manuel ANDRESSenior Vice-President LATIN AMERICA & CARIBBEAN since 2014Spanish
13 Henrik GOTTERBARM Senior Vice-PresidentEuropean Marketssince 2016German
14 Matt STRIPESenior Vice-PresidentHuman Resourcessince 2015British
15 Stefano AGOSTINI President & CEO ITALY (Sanpellegrino S.p.A.)since 2007Italian
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President & CEO NORTH AMERICA
ANDRES
Vice-President
GOTTERBARM
Vice-PresidentEuropean Markets
Vice-PresidentHuman Resources
AGOSTINI President & CEO
2 515
12 I 2015 FIGURES I
2015SALESANALYSIS
2015 KEY FIGURES
n North America 54.2%n Europe 25.5%
France + Belgium 10.0% Italy 7.2% NW Europe Retail 7.9% European HOD 0.4%
n Asia Oceania Africa 15.5%n Latin America 4.8%
BREAKDOWN BY GEOGRAPHIC
ZONE
54.2%25.5%
15.5%
4.8%
31,740EMPLOYEES(excluding divisions)
SALES
CHF 7 625 million
(EUR 7 141 million)
MARKET SHARE
11.3%Estimation in value
RIG
6.7%
RIG: Real Internal Growth
COP2 CHF 825 million(EUR 773 million)
COP2: Consolidated Trading Operating Profit Margin
ORGANIC GROWTH
6.7%33 PRODUCING COUNTRIES
493PRODUCTIONFACILITIES
518.6% of Nestlé Group Sales
READY-TO-DRINK TEA BRANDS
BOTTLED WATER BRANDS
I 2015 FIGURES I 13
2015ENVIRONMENTAL INDICATORS
n Retail 84.7% n HOD 15.3%
BREAKDOWN BY DISTRIBUTION
CHANNEL
84.7% 15.3%n International
Brands 17.5%n Nestlé Brands 25.9%n Local Brands 50.6%n Other Beverages
and other revenues 6.0%
BREAKDOWN BY BRAND
50.6%
6.0% 17.5%
25.9%
ENERGY
-19%PACKAGING
-9%WATER
-19%Nestlé Waters reduced
its renewable and
non-renewable
energy consumption
per litre produced
by 19% in its factories
between 2010 and 2015.
Nestlé Waters
reduced packaging
weight per litre
produced
by 9% between
2010 and 2015.
With 0.53 litre
of additional water
used to produce
one litre in 2015,
Nestlé Waters has
reduced its water
use ratio by 19%.
14 I 2015 FIGURES I
*based on the global market in value (source: Zenith International 2015)
No.1 IN AFRICA & THE MIDDLE EASTNo.1 Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Turkey, UzbekistanNo.2 Algeria, Bahrain, NigeriaNo.3 Iran
ASIANo.1 Pakistan, VietnamNo.2 Thailand, South Korea
No.1 IN NORTH AMERICANo.1 Canada, United States of America
LATIN AMERICANo.1 CubaNo.2 Argentina
No.1 BOTTLEDWATER COMPANY
WORLDWIDE*
No.1 IN EUROPENo.1 France, Italy, SwitzerlandNo.2 BelgiumNo.3 Spain, United Kingdom, Poland
I OUR BRANDS I 15
EUROPE
BELGIUMI CharmoiseNestlé Pure LifeValvert
CZECH REPUBLICI Nestlé Pure Life
FRANCEI Contrex*HéparNestlé Pure LifePerrier*QuézacVittel*
GERMANYI Nestlé AquarelNestlé Pure Life
GREECEI Korpi
HUNGARYI Nestlé Aquarel
ITALYI Acqua Panna*LevissimaNestlé VeraRecoaroS.Pellegrino*
LUXEMBOURGINestlé Pure Life
MALTA Nestlé Vera
NETHERLANDSINestlé Pure Life
POLANDI NałęczowiankaNestlé Pure Life
SPAINI Nestlé AquarelViladrau
SWITZERLANDI CristalpHenniezNestlé Vera
UNITED KINGDOMI BuxtonNestlé Pure Life
ASIAOCEANIA
AFRICA
ALGERIA Nestlé Vie Pure
BAHRAIN Al ManhalNestlé Pure Life
CHINA Da Shan YunNan SpringDeep SpringNestlé Pure LifeWaterman
EGYPT BarakaNestlé Pure Life
ETHIOPIA Abyssinia Springs
INDONESIA Nestlé Pure Life
IRAN Nestlé Pure Life
IRAQ Reni
JORDAN GhadeerNestlé Pure Life
LEBANON Nestlé Pure LifeSohat
NIGERIA
Nestlé Pure Life
PAKISTAN Nestlé Pure Life
QATAR
Nestlé Pure Life
RUSSIA
Nestlé Pure Life
SAUDI ARABIA
Al ManhalNestlé Pure LifeSprings
SOUTH AFRICA
Nestlé Pure Life
SOUTH KOREA
Pulmuone Saemmul by NatureNestlé Pure Life
THAILAND
MinéréNestlé Pure Life
TURKEY
AlaçamErikliNestlé Pure Life
UNITED ARAB EMIRATES
Nestlé Pure Life
UZBEKISTAN
Nestlé Pure Life
VIETNAM
La Vie
NORTH AMERICA
CANADAIMontclairNestlé Pure Life
UNITED STATESI ArrowheadDeer ParkIce MountainNestlé Pure LifeOzarkaPoland SpringZephyrhills
LATIN AMERICA
ARGENTINA Eco de los AndesGlaciarNestlé Pureza Vital
BRAZIL Nestlé Pureza VitalPetrópolisSanta BárbaraSão Lourenço
CHILE Cachantun**Manantial**Nestlé Pure LifePorvenir**
CUBA Ciego MonteroNestlé Pureza Vital
MEXICO Gerber***Nestlé Pureza VitalSanta Maria
*Distributed internationally
**The brand is owned, bottled and distributed by the ‘Aguas CCU-Nestlé’ joint-venture company.
***Gerber is a Nestlé global infant nutrition brand. The Gerber water range in Mexico is bottled and distributed by Water Partners Mexico under agreement with Nestlé Nutrition.
LATIN AMERICANo.1 CubaNo.2 Argentina