Post on 22-Jan-2015
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2. 8 top tips about the Internet
3. 7 topics to review today
4. 1. Website Design The Most Important Elements 5. Toward a simpler web design
6. 10 very visible program choices http://admission.emerson.edu/graduate/ 7. An almost perfect page design http://www.worldcampus.psu.edu/iMBA.shtml
8. Simple online forms http://www.mbaregis.com/
9. Special landing pages for campaigns
10. 2.Search Optimization Make Your Web Pages Easier to Find Organic Search more important than paid search Simple steps have high impact 11. 1 giant among 4 players Google has 60% or more of the search market 12. Imagine how organic search works
13. 4 elements most important to the ant
14. Important organic search elements
15. Identify web pages important to SEO
16. Check the results of a Google search
17. Free tool to check on keywords http://www.freewordtrackertool.com/ 18. Recreational sports vs. Intramural sports 119daily searches vs.9 19. Two results for recreational sports Michigan State University University of Michigan 20. The top writing points Recreative Services = no search results
21. Dont stuff keywords The page title and description, primary headline, one subhead, twice in the text More and the page might not seem well written 22. 3.Writing Right for the Web Content people can scan in 2 or 3 seconds Carewords to engage people when they scan 23. Easy to scan for MBA content 24. Web readers scan for care words Use headlines that capture attention and engage the visitor Write from the viewpoint of your audience What are the Carewords that get attention? 25. Carewords for Executive MBA prospects UNC Kenan-Flagler Business School
26. Make them obvious for visitors http://www.kenan-flagler.unc.edu/programs/emba/index.cfm 27. Direct marketing style helps people scan
28. Direct marketing style helps people connect
29. Repeat the call to action http://www.mbaregis.com/ 30. Write about the real experience
31. 4. Web Analytics Important Marketing Information from How External People Use Your Website 32. What does a marketer need to know? Google Analytics has 80+ programmed reports about website data More data than you need to know 33. Do you need to know 47 screen resolutions? 34. Lets make a list from this page
35. Check point to startset goals
36. KPI: Percent of new vs. returning visitors
37. KPI: Average time on your site
38. KPI: Popularity of individual web pages
39. Getting started with Google Analytics http://analytics.blogspot.com/ 40. 5.Video Capturing the Power of YouTube 41. Videos to tell your story http://www.recsports.berkeley.edu/videos.aspx?uid=1380400369 42. Especially on YouTube http://www.youtube.com/watch?v=lvQoXEC4i2M&feature=related http://www.youtube.com/watch?v=JOu92xQ67NI 43. And further into the social network arena http://www.facebook.com/video/video.php?v=1030494727651 44. 6.Blogs, Message Boards, Social Networking Dont Forget Old Online Friends 45. Blogs to introduce people & sports http://vcurecsports.blogspot.com/ 46. Sports message boards http://www.csusbrecsports.com/mb/index.php 47. If your goal is this http://recsports.software.umn.edu/alumni/ 48. When will you have this? http://boston.sportsvite.com/ 49. 7.Staying Up-To-Date 50. ClickZ http://www.clickz.com/ 51. MarketingProfs http://www.marketingprofs.com/ 52. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068248.766.6425[email_address] Customer Carewords Research for Online Marketing Success:http://www.bobjohnsonconsulting.com/customercarewords.html