Persil Mr. Miracle

Beltyukova Anastasiya Ershova Anastasiya

(M-10-1)

Henkel AG & Co. KGaA

LOCATION

• Germany

• Other 75 countries

Henkel AG & Co. KGaA

MISSION

We aspire to make people's lives easier, better and more beautiful with our products and technologies.

Henkel AG & Co. KGaA

STRATEGY

We will outperform our competition as a globalized company with simplified operations and a highly inspired team!

Henkel AG & Co. KGaA

TURNOVER

15 605 million euros

PRE-TAX PROFITS

1 594 million euros

SIZE OF WORK-FORCE

47 265

Henkel AG & Co. KGaA

FOUNDATION

1876 in Germany

Business sectors

Laundry & Home Care

Beauty Care

Adhesive Technologies

Laundry & Home Care

heavy-duty and specialty detergents;

fabric softeners;

laundry performance enhancers;

laundry care products;

hand-dishwashing and machine-dishwashing products;

cleaners for bath and WC applications;

household, glass and specialty cleaners;

also different air fresheners.

Laundry & Home Care

Beauty Care

Hair Cosmetics;

Body Care;

Skin Care;

Oral Care.

Beauty Care

Adhesive Technologies

Persil Mr. Miracle

Now it’s possible to wash together black, white and color clothes!

How does it works?Smart granules cover every fibre ⇒ colors don’t get

mixed

New formula of liquid stain remover

Clothes retain their brightness and vivid colors

TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.

TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.

PRICE

About 200 rubles

TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.

PRICE

About 200 rubles

PRODUCTION TARGET

At a range of 364 800 packings

TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.

PRICE

About 200 rubles

PRODUCTION TARGET

At a range of 364 800 packings

HOW MUCH MONEY WE NEED

Approximately 37 million of rubles.

THANKSf! attention

2013